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ItalianoWhich sun care & tanning brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 255
- Questions
- 800
- Answers
- 2,400
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of ChatGPT’s answers in this market that name the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–2 | Cancer Council | 46.0% | 8.8% | 42.5–49.5 | ChatGPT1Gemini3Google AI Mode2 |
| 21–2 | Bondi Sands | 45.6% | 9.5% | 42.2–49.1 | ChatGPT2Gemini1Google AI Mode1 |
| 33–4 | La Roche-Posay | 27.1% | 4.4% | 24.0–30.2 | ChatGPT3Gemini2Google AI Mode3 |
| 43–4 | La Roche-Posay Anthelios | 24.1% | 3.9% | 21.2–27.1 | ChatGPT4Gemini4Google AI Mode4 |
| 55–7 | Bali Body | 17.3% | 3.7% | 14.6–19.9 | ChatGPT5Gemini6Google AI Mode5 |
| 65–15 | Australian Glow | 14.2% | 3.1% | 11.8–16.7 | ChatGPT6Gemini5Google AI Mode18 |
| 75–19 | Banana Boat | 12.4% | 2.3% | 10.1–14.7 | ChatGPT7Google AI Mode10 |
| 86–20 | Avène | 11.3% | 1.9% | 9.1–13.4 | ChatGPT8Gemini20 |
| 96–20 | Loving Tan | 11.1% | 2.3% | 8.9–13.3 | ChatGPT9Gemini11Google AI Mode11 |
| 106–20 | St. Tropez | 11.0% | 2.3% | 8.8–13.2 | ChatGPT10Gemini13Google AI Mode8 |
| 116–20 | Hamilton | 10.6% | 1.7% | 8.5–12.8 | ChatGPT11 |
| 126–20 | Naked Sundays | 10.5% | 1.9% | 8.4–12.6 | ChatGPT12Gemini12Google AI Mode6 |
| 136–20 | Three Warriors | 10.5% | 2.3% | 8.4–12.6 | ChatGPT13Gemini18Google AI Mode14 |
| 146–20 | MECCA COSMETICA | 10.3% | 1.6% | 8.1–12.4 | ChatGPT14Gemini14Google AI Mode15 |
| 156–20 | Invisible Zinc | 9.8% | 1.8% | 7.7–11.8 | ChatGPT15 |
| 167–20 | Natio | 8.6% | 1.6% | 6.9–10.8 | ChatGPT16 |
| 177–20 | Neutrogena | 8.6% | 1.5% | 6.9–10.8 | ChatGPT17Gemini15 |
| 187–20 | Nivea | 8.4% | 1.4% | 6.6–10.5 | ChatGPT18Google AI Mode20 |
| 197–20 | We Are Feel Good Inc. | 8.1% | 1.4% | 6.4–10.2 | ChatGPT19Gemini9Google AI Mode7 |
| 208–20 | Eco Tan | 7.6% | 1.5% | 6.0–9.7 | ChatGPT20Gemini8Google AI Mode12 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 5 of 15 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | In top 10 of |
|---|---|---|---|---|
| Bondi Sands | 2 | 1 | 1 | ChatGPTGeminiGoogle AI Mode |
| Cancer Council | 1 | 3 | 2 | ChatGPTGeminiGoogle AI Mode |
| La Roche-Posay | 3 | 2 | 3 | ChatGPTGeminiGoogle AI Mode |
| La Roche-Posay Anthelios | 4 | 4 | 4 | ChatGPTGeminiGoogle AI Mode |
| Bali Body | 5 | 6 | 5 | ChatGPTGeminiGoogle AI Mode |
| Australian Glow | 6 | 5 | – | ChatGPTGemini |
| Sun Bum | – | 7 | 9 | GeminiGoogle AI Mode |
| We Are Feel Good Inc. | – | 9 | 7 | GeminiGoogle AI Mode |
| Banana Boat | 7 | – | 10 | ChatGPTGoogle AI Mode |
| St. Tropez | 10 | – | 8 | ChatGPTGoogle AI Mode |
| Naked Sundays | – | – | 6 | Google AI Mode |
| Avène | 8 | – | – | ChatGPT |
| Eco Tan | – | 8 | – | Gemini |
| Loving Tan | 9 | – | – | ChatGPT |
| Reef | – | 10 | – | Gemini |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, sun care & tanning, Australia.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| google.com | 0.4% | – | 63.8% |
| glow.com.au | 4.9% | 13.4% | 0.4% |
| tga.gov.au | 9.2% | 0.1% | 0.2% |
| reddit.com | 7.8% | 1.4% | 2.9% |
| adorebeauty.com.au | 4.9% | 3.0% | 1.7% |
| chemistwarehouse.com.au | 4.0% | 2.2% | 2.7% |
| bondisands.com.au | 2.5% | 3.8% | 1.8% |
| choice.com.au | 2.9% | 0.3% | 0.9% |
| goldcoasttanning.au | 0.2% | 2.8% | 0.4% |
| harpersbazaar.com.au | 1× | 2.6% | 0.4% |
| sephora.com.au | 0.5% | 2.4% | 0.6% |
| whowhatwear.com | 0.5% | 2.4% | 0.6% |
04 · The questions we asked
800 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 129 |
| Use case | 279 |
| Audience | 156 |
| Selection criteria | 156 |
| Problem to solve | 80 |
By question type
Examples · General questions
“what are the best facial sunscreens in Australia?”
“what are the best face tanning drops in Australia?”
Examples · Use case
“what are the best face tanning drops for mixing with daily moisturiser in Australia?”
“what are the best SPF setting sprays for reapplying over full makeup without ruining foundation in Australia?”
Examples · Audience
“which sun care brands are best for women wearing daily sunscreen under makeup in Australia?”
“which fake tan mousses are best for people with sensitive skin in Australia?”
Examples · Selection criteria
“how do sun care brands compare on finish under liquid foundation in Australia?”
“which tanning face mists should I choose if even streak-free coverage matters most in Australia?”
Examples · Problem to solve
“After a past allergic reaction to fake tan on my neck and chest, which sun care brands provide self-tanner ingredient lists I can review with my clinician in Australia?”
“tinted sunscreen oxidises and turns orange on face. which tinted sunscreens should I buy in Australia?”
Source: Findrix research. 800 buyer questions by question type, sun care & tanning, Australia.
05 · Product types
Which products the questions cover
Select a product type to see example questions from this market.
By product type
Examples · Daily Facial Sunscreen
“what are the best facial sunscreens in Australia?”
Examples · Face Tanning Drops
“what are the best face tanning drops in Australia?”
“what are the best face tanning drops for mixing with daily moisturiser in Australia?”
Examples · Self Tanning Mist
“which tanning face mists should I choose if even streak-free coverage matters most in Australia?”
Examples · Self Tanning Mousse
“which fake tan mousses are best for people with sensitive skin in Australia?”
Examples · Tinted Facial Sunscreen
“tinted sunscreen oxidises and turns orange on face. which tinted sunscreens should I buy in Australia?”
Examples · Over-Makeup Sunscreen Setting Mist
“what are the best SPF setting sprays for reapplying over full makeup without ruining foundation in Australia?”
Examples · No product type assigned
“After a past allergic reaction to fake tan on my neck and chest, which sun care brands provide self-tanner ingredient lists I can review with my clinician in Australia?”
“how do sun care brands compare on finish under liquid foundation in Australia?”
“which sun care brands are best for women wearing daily sunscreen under makeup in Australia?”
Neighbouring markets · Beauty & Personal Care
United States · Australia
Makeup & Cosmetics
ChatGPT leader Maybelline · 52.4% · 249 brands measured
Open this marketUnited States · Australia
Facial Skincare
ChatGPT leader La Roche-Posay · 51.5% · 341 brands measured
Open this marketUnited States · Australia
Haircare
ChatGPT leader OLAPLEX · 22.6% · 340 brands measured
Open this marketUnited States · Australia
Oral Care Products
ChatGPT leader GUM · 46.0% · 192 brands measured
Open this market
Frequently asked questions
What does this Sun Care & Tanning AI Search report measure?
Which sun care & tanning brands ChatGPT, Gemini and Google AI Mode name when buyers in Australia ask them for advice. We asked 800 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of an engine’s answers to this market’s buyer questions that name the brand. A 10% mention rate means the brand came up in about one answer in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Sun Care & Tanning brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 5 of 15 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.