Which sun care & tanning brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 22
- Questions
- 319
- Answers
- 3,828
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where Gemini names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–4 | Bondi Sands | 21.7% | 10.1% | 17.6–26.6 | ChatGPT1Gemini1Google AI Mode1Perplexity1 |
| 21–5 | La Roche-Posay | 15.7% | 7.8% | 12.1–20.1 | ChatGPT3Gemini2Google AI Mode2Perplexity2 |
| 31–6 | Cancer Council | 14.4% | 6.2% | 11.0–18.7 | ChatGPT2Gemini3Google AI Mode5Perplexity14 |
| 41–6 | Bali Body | 14.1% | 8.7% | 10.7–18.4 | ChatGPT4Gemini4Google AI Mode6Perplexity13 |
| 52–15 | Sun Bum | 9.5% | 4.8% | 6.8–13.2 | ChatGPT7Gemini5Google AI Mode3Perplexity3 |
| 63–17 | Australian Gold | 7.6% | 3.5% | 5.2–11.1 | ChatGPT9Gemini6Google AI Mode9Perplexity11 |
| 75–17 | Nivea | 7.0% | 2.7% | 4.7–10.3 | ChatGPT12Gemini7Google AI Mode17Perplexity12 |
| 85–17 | Banana Boat | 6.7% | 2.6% | 4.4–10.0 | ChatGPT6Gemini8Google AI Mode13Perplexity8 |
| 95–18 | Mecca Cosmetica | 6.0% | 3.8% | 3.8–9.1 | ChatGPT5Gemini9Google AI Mode8Perplexity16 |
| 105–19 | The Fox Tan | 5.4% | 2.4% | 3.4–8.5 | Gemini10Google AI Mode16Perplexity19 |
| 115–20 | Loving Tan | 5.1% | 2.5% | 3.2–8.1 | ChatGPT8Gemini11Google AI Mode12Perplexity15 |
| 125–20 | Coco & Eve | 5.0% | 3.0% | 3.1–8.0 | ChatGPT15Gemini12Google AI Mode10Perplexity10 |
| 135–20 | Tan-Luxe | 5.0% | 2.4% | 3.1–8.0 | ChatGPT14Gemini13Google AI Mode11Perplexity7 |
| 145–20 | St. Tropez | 4.9% | 2.6% | 3.0–7.9 | ChatGPT11Gemini14Google AI Mode4Perplexity4 |
| 155–20 | Neutrogena | 4.2% | 1.6% | 2.5–7.0 | ChatGPT13Gemini15Google AI Mode15Perplexity6 |
| 166–20 | Hawaiian Tropic | 3.9% | 1.4% | 2.2–6.6 | ChatGPT17Gemini16Google AI Mode14Perplexity9 |
| 176–20 | Isle of Paradise | 2.8% | 1.6% | 1.5–5.3 | ChatGPT10Gemini17Google AI Mode7Perplexity5 |
| 189–20 | Le Tan | 1.9% | 0.8% | 0.9–4.0 | ChatGPT16Gemini18Google AI Mode18 |
| 1910–20 | Carroten | 1.6% | 0.6% | 0.7–3.6 | ChatGPT20Gemini19Google AI Mode19Perplexity18 |
| 2011–20 | Invisible Zinc | 1.4% | 0.8% | 0.5–3.3 | ChatGPT18Gemini20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 3 of 17 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Bondi Sands | 1 | 1 | 1 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| La Roche-Posay | 3 | 2 | 2 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Sun Bum | 7 | 5 | 3 | 3 | ChatGPTGeminiGoogle AI ModePerplexity |
| Cancer Council | 2 | 3 | 5 | – | ChatGPTGeminiGoogle AI Mode |
| Bali Body | 4 | 4 | 6 | – | ChatGPTGeminiGoogle AI Mode |
| Mecca Cosmetica | 5 | 9 | 8 | – | ChatGPTGeminiGoogle AI Mode |
| Isle of Paradise | 10 | – | 7 | 5 | ChatGPTGoogle AI ModePerplexity |
| Banana Boat | 6 | 8 | – | 8 | ChatGPTGeminiPerplexity |
| Australian Gold | 9 | 6 | 9 | – | ChatGPTGeminiGoogle AI Mode |
| St. Tropez | – | – | 4 | 4 | Google AI ModePerplexity |
| Coco & Eve | – | – | 10 | 10 | Google AI ModePerplexity |
| Neutrogena | – | – | – | 6 | Perplexity |
| Nivea | – | 7 | – | – | Gemini |
| Tan-Luxe | – | – | – | 7 | Perplexity |
| Loving Tan | 8 | – | – | – | ChatGPT |
| Hawaiian Tropic | – | – | – | 9 | Perplexity |
| The Fox Tan | – | 10 | – | – | Gemini |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, sun care & tanning, Australia.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| google.com | 0.7% | 43.7% | 58.3% | – |
| aad.org | 8.0% | 0.5% | 0.3% | 0.6% |
| gstatic.com | – | 7.6% | – | – |
| youtube.com | 1.0% | 0.2% | 6.5% | – |
| cancer.org.au | 5.6% | 0.1% | 0.1% | 0.2% |
| fda.gov | 4.5% | 0.1% | 0.2% | 0.1% |
| nytimes.com | – | – | 0.2% | 4.4% |
| goodhousekeeping.com | 0.7% | 0.2% | – | 3.7% |
| amazon.com | 0.2% | – | 0.1% | 3.3% |
| tga.gov.au | 3.2% | <0.1% | <0.1% | <0.1% |
| chemistwarehouse.com.au | 3.1% | 0.2% | 1.4% | – |
| cnn.com | – | – | – | 3.1% |
05 · The questions we asked
319 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
75% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 79 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“Show me the best-reviewed Tanning oils (low/no SPF) to buy today for Skin hydration while tanning. as of latest information”
“Show me the best-reviewed Sensitive/mineral sunscreen to buy today for Broad-spectrum high SPF reliability. as of latest information”
Examples · Problem-aware
“My face always breaks out after applying standard SPF, what Face-specific self-tanners won't clog my pores as of latest information?”
“Why does my skin always end up streaky or orange, and what Skin prep for next tan application should I look for to fix it as of latest information?”
Examples · Informational
“What is the difference between active ingredients in a Tan removers/erasers and standard body lotions as of latest information?”
“What is the difference between active ingredients in a Tan accelerator lotions/oils and standard body lotions as of latest information?”
Examples · Branded comparison
“Bondi Sands vs St. Tropez for Market-leading self-tanning mousse comparison between affordable drugstore staple and luxury heritage brand, evaluated on undertones (olive vs. golden), scent, and fade-off. as of latest information?”
“Banana Boat vs Cancer Council for Everyday family and body sunscreen comparison, evaluated on value for volume, water resistance, non-greasy absorption, and beach protection. as of latest information?”
Examples · Branded sentiment
“Is Banana Boat a good choice in after-sun soothing & repair as of latest information?”
“Is Australian Gold a good choice in tan enhancing / accelerating as of latest information?”
Source: Findrix research. 319 buyer questions by intent, sun care & tanning, Australia.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 5 sun care & tanning segments.
| Segment |
|---|
| UV Sun Protection (Sunscreen) |
| Self-Tanning / Sunless Glow |
| After-Sun Soothing & Repair |
| Tan Enhancing / Accelerating |
| Tan Removal & Prep |
5 segments
Examples · UV Sun Protection (Sunscreen)
“Show me the best-reviewed Sensitive/mineral sunscreen to buy today for Broad-spectrum high SPF reliability. as of latest information”
Examples · Self-Tanning / Sunless Glow
“Bondi Sands vs St. Tropez for Market-leading self-tanning mousse comparison between affordable drugstore staple and luxury heritage brand, evaluated on undertones (olive vs. golden), scent, and fade-off. as of latest information?”
Examples · After-Sun Soothing & Repair
“Is Banana Boat a good choice in after-sun soothing & repair as of latest information?”
Examples · Tan Enhancing / Accelerating
“Show me the best-reviewed Tanning oils (low/no SPF) to buy today for Skin hydration while tanning. as of latest information”
Examples · Tan Removal & Prep
“Show me the best-reviewed Tan removers/erasers to buy today for Even, streak-free finish. as of latest information”
Source: Findrix research. 5 product segments covered by the question set, sun care & tanning, Australia.
Neighbouring markets · Beauty & Personal Care
United States · Australia
Facial Skincare
Gemini leader La Roche-Posay · 14.2% · 56 brands measured
Open this market
Frequently asked questions
What does this Sun Care & Tanning AI Search report measure?
Which sun care & tanning brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in Australia ask them for advice. We asked 319 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Sun Care & Tanning brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 3 of 17 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Sun Care & Tanning questions are included?
Questions real buyers ask across 5 product segments, from problem-aware to solution-aware, informational and branded ones. 75% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.