Findrix

Sun Care & Tanning · Australia

How visible is Tan-Luxe in AI?

5.1%of Perplexity answers about sun care & tanning in
Australia name Tan-Luxe.

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Markets
2
Countries
2
AI answers
8,124
AI engines
4

01 · Market position

Where Tan-Luxe shows up in AI

Tan-Luxe is in a published top list in 2 Radar markets across 2 countries.
Data covers only the markets published in Findrix Radar.

Perplexity
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#Market / CategoryCountryMention rate Share of the engine’s answers in the market that name the brandPerplexityRankOpen
1Sun Care & TanningAustralia5.1%#7
2Sun Care & TanningUnited States2.8%#14

Source: Findrix research. Perplexity, 53 published markets.

01 · Market position

How Tan-Luxe compares in this market

See how Tan-Luxe ranks against other brands on Perplexity in the selected market.

2 markets available
Perplexity
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Market: Australia · Sun Care & Tanning
#BrandMention rate barMention rate Share of the engine’s answers in this market that name the brandPerplexity
1Bondi Sands11.0%
2La Roche-Posay10.9%
3Sun Bum9.3%
4St. Tropez9.1%
5Isle of Paradise5.9%
6Neutrogena5.6%
7Tan-Luxe5.1%
8Banana Boat4.5%
9Hawaiian Tropic4.4%
10Coco & Eve4.0%

Source: Findrix research. Australia · Sun Care & Tanning, Perplexity.
Measured Sep 2026.

02 · AI engine consensus

Does Tan-Luxe’s position
change by AI engine?

See how Tan-Luxe’s mention rate and rank vary across AI engines in the
selected market.

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Market: Australia · Sun Care & Tanning
AI engineMention rate Share of this engine’s answers in the market that name the brandMention rateRank Place among brands in this market on this engine
ChatGPT3.9%#14
Gemini5.0%#13
Google AI Mode5.1%#11
Perplexity5.1%#7

Source: Findrix research. 4 AI engines, each ranked on its own. Australia · Sun Care & Tanning.
Measured Sep 2026.

03 · Sources

Who shapes what AI says in sun care & tanning?

Top sources cited in Perplexity answers for this market — all answers, not only those naming Tan-Luxe.

Perplexity
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Source: Findrix research. Top 10 of 548 domains cited in Perplexity answers, Australia · Sun Care & Tanning. Measured Sep 2026.

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Frequently asked questions

What does this Tan-Luxe AI visibility report measure?

How often each AI engine names Tan-Luxe when buyers in Australia ask about sun care & tanning, where Tan-Luxe ranks against other brands in each Radar market it appears in, and which websites those engines cite in the market’s answers.

What does “mention rate” mean?

The share of an engine’s answers to a market’s buyer questions that name the brand. Each question is asked 3 times to each engine. It describes how often the engine names Tan-Luxe, not Tan-Luxe’s position in the market itself.

How is Tan-Luxe’s rank calculated?

Within one market and one engine, brands are sorted by mention rate; Tan-Luxe’s place in that list is its rank. Every rate carries a 95% range, and when the ranges of two brands overlap, treat their ranks as tied rather than one ahead of the other.

Why does Tan-Luxe rank differently across AI engines?

Each engine is trained on different data, reads different live sources and weighs them its own way. Radar measures and ranks every engine on its own and never averages them, so a gap between engines shows where Tan-Luxe is visible and where it is missing.

Why does Tan-Luxe’s visibility differ across markets?

Each market has its own buyer questions and its own set of competing brands, so the same brand earns a different rate in each. This page covers only the markets Radar has published; a market where the brand is not in any engine’s published top list is not shown.

What counts as a citation?

A link to a website that an engine shows as a source with its answer. The sources on this page are counted across all of the engine’s answers in the market, not only the answers that name this brand.

Why can AI mention Tan-Luxe without citing its own website?

Engines recommend brands based on what other sites say about them. Associations, publishers, retailers and platforms are cited far more often than brand sites, so a brand can be named in an answer whose sources are all third-party pages.

How often is this data updated?

Every market is a dated measurement — the sun care & tanning figures on this page were collected in Sep 2026. When a market is measured again, the numbers and the date on the page change together.