Fashion & Apparel in AI answers,
Australia

Which brands ChatGPT, Gemini and Google AI Mode name when buyers in Australia ask for fashion & apparel recommendations, and which sites those engines cite. It covers 4 Fashion & Apparel markets, each measured on its own set of buyer questions in Oct 2026.

4 Australia markets: activewear & athletic apparel, jewellery, swimwear & resortwear and women's everyday fashion. Each has its own questions, brands and ranking.

The share of an engine’s answers to a market’s buyer questions that name the brand. Each question is asked once to each engine. Every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.

Each engine answers a different number of questions with its own sources, so its rates have their own denominator. Adding them up would compare unlike numbers — pick an engine to see its view of every market.

The table shows each engine’s published top 20 per market. An empty cell means the brand is not in that top 20 — it may still be named, just less often than the brands above it.

Only with care. Every market has its own question set and its own number of competing brands, so a lower rate in a crowded market can be a stronger position than a higher rate in a concentrated one. Compare brands within a market; across markets, compare places, not rates.

From the way people actually shop each category: recommendation, comparison and problem-first questions, 800 per market. The set is fixed for a measurement, so every brand in a market is judged on the same questions.

Every market is a dated measurement — the Fashion & Apparel figures on this page were collected in Oct 2026. We re-measure markets and add new ones over time; the date on the page always tells you which run you are looking at.

Type your full brand name into the search at the top of this page — it is an exact match across every brand in our published top 20s. Not there yet? Start a free trial and we will measure your brand in your own market.