Fashion & Apparel in AI answers,
Australia
See which brands AI recommends across fashion & apparel markets, who shows up
across categories, and which sources shape those recommendations.
- Markets
- 4
- Top-20 brands
- 98
- AI answers
- 17,817
- AI engines
- 4
01 · Market landscape
How does AI visibility differ
across Fashion & Apparel markets?
See which brands lead each Fashion & Apparel market on Google AI Mode and how many brands it ranks.
| # | Market | Most named brand | Leader’s mention rate | Brands | Open |
|---|---|---|---|---|---|
| 1 | Women's Everyday Fashion | Cotton On Body | 44 | ||
| 2 | Swimwear & Resortwear | Speedo | 39 | ||
| 3 | Activewear & Athletic Apparel | Lululemon | 29 | ||
| 4 | Jewellery | Mejuri | 30 |
02 · Competitive landscape
Which brands show up across Fashion & Apparel markets?
See which brands make Google AI Mode’s top 20 in more than one Fashion & Apparel market, and where their visibility is strongest.
| # | Brand | Markets in top 20 | Women's Everyday Fashion | Swimwear & Resortwear | Activewear & Athletic Apparel | Jewellery |
|---|---|---|---|---|---|---|
| 1 | Bonds | 3/4 | 2.2% | 13.6% | 1.2% | Not in top 20 |
| 2 | Cotton On Body | 2/4 | 35.2% | Not in top 20 | 1.3% | Not in top 20 |
| 3 | Speedo | 2/4 | Not in top 20 | 15.9% | 1.8% | Not in top 20 |
| 4 | Rip Curl | 2/4 | Not in top 20 | 2.3% | 1.0% | Not in top 20 |
| 5 | Lululemon | 1/4 | Not in top 20 | Not in top 20 | 13.7% | Not in top 20 |
| 6 | 2XU | 1/4 | Not in top 20 | Not in top 20 | 12.5% | Not in top 20 |
| 7 | Cotton On | 1/4 | 11.9% | Not in top 20 | Not in top 20 | Not in top 20 |
| 8 | Nike | 1/4 | Not in top 20 | Not in top 20 | 10.6% | Not in top 20 |
| 9 | Uniqlo | 1/4 | 8.9% | Not in top 20 | Not in top 20 | Not in top 20 |
| 10 | Mejuri | 1/4 | Not in top 20 | Not in top 20 | Not in top 20 | 8.7% |
03 · Sources
Who shapes Fashion & Apparel recommendations?
The domains Google AI Mode cites most often across Fashion & Apparel markets.
Frequently asked questions
What does the Findrix Fashion & Apparel report measure?
Which brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in Australia ask for fashion & apparel recommendations, and which sites those engines cite. It covers 4 Fashion & Apparel markets, each measured on its own set of buyer questions in Sep 2026.
Which markets are included in the Fashion & Apparel dataset?
4 Australia markets: activewear & athletic apparel, jewellery, swimwear & resortwear and women's everyday fashion. Each has its own questions, brands and ranking.
What does “mention rate” mean?
The share of buyer questions where an engine names the brand. Each question is asked 3 times to each engine. Every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.
Why are rates shown for one engine at a time?
Each engine answers a different number of questions with its own sources, so its rates have their own denominator. Adding them up would compare unlike numbers — pick an engine to see its view of every market.
Why is a brand’s cell empty in a market?
The table shows each engine’s published top 20 per market. An empty cell means the brand is not in that top 20 — it may still be named, just less often than the brands above it.
Can I compare mention rates across different markets?
Only with care. Every market has its own question set and its own number of competing brands, so a lower rate in a crowded market can be a stronger position than a higher rate in a concentrated one. Compare brands within a market; across markets, compare places, not rates.
Where do the questions in this dataset come from?
From the way people actually shop each category: recommendation, comparison and problem-first questions, 353–398 per market. The set is fixed for a measurement, so every brand in a market is judged on the same questions.
How often is the data updated?
Every market is a dated measurement — the Fashion & Apparel figures on this page were collected in Sep 2026. We re-measure markets and add new ones over time; the date on the page always tells you which run you are looking at.
How can I find my brand in the Fashion & Apparel report?
Type your full brand name into the search at the top of this page — it is an exact match across every brand in our published top 20s. Not there yet? Start a free trial and we will measure your brand in your own market.