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Tax Preparation & Accounting Services · Australia

How visible is EY in AI?

37.0%of Google AI Mode answers about tax preparation & accounting services in
Australia name EY.

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Markets
2
Countries
2
AI answers
2,400
AI engines
3

01 · Market position

Where EY shows up in AI

EY is in a published top list in 2 Radar markets across 2 countries.
Data covers only the markets published in Findrix Radar.

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#Market / CategoryCountryMention rate Share of the engine’s answers in the market that name the brandGoogle AI ModeRankOpen
1Tax Preparation & Accounting ServicesAustralia37.0%#2
2Tax Preparation & Accounting ServicesUnited States35.0%#5

Source: Findrix research. Google AI Mode, 74 published markets.

01 · Market position

How EY compares in this market

See how EY ranks against other brands on Google AI Mode in the selected market.

2 markets available
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Market: Australia · Tax Preparation & Accounting Services
#BrandMention rate barMention rate Share of the engine’s answers in this market that name the brandGoogle AI Mode
1Deloitte39.8%
2EY37.0%
3BDO Australia35.8%
4Pitcher Partners33.8%
5RSM Australia27.8%
6Grant Thornton24.5%
7William Buck24.0%
8PwC Australia15.8%
9Deloitte Australia14.2%
10Grant Thornton Australia12.8%

Source: Findrix research. Australia · Tax Preparation & Accounting Services, Google AI Mode.
Measured Oct 2026.

02 · AI engine consensus

Does EY’s position
change by AI engine?

See how EY’s mention rate and rank vary across AI engines in the
selected market.

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Market: Australia · Tax Preparation & Accounting Services
AI engineMention rate Share of this engine’s answers in the market that name the brandMention rateRank Place among brands in this market on this engine
ChatGPT17.3%#9
Gemini26.5%#3
Google AI Mode37.0%#2

Source: Findrix research. 3 AI engines, each ranked on its own. Australia · Tax Preparation & Accounting Services.
Measured Oct 2026.

03 · Sources

Who shapes what AI says in tax preparation & accounting services?

Top sources cited in Google AI Mode answers for this market — all answers, not only those naming EY.

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Source: Findrix research. Top 10 of 440 domains cited in Google AI Mode answers, Australia · Tax Preparation & Accounting Services. Measured Oct 2026.

Other brands · Tax Preparation & Accounting Services · Australia

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Frequently asked questions

What does this EY AI visibility report measure?

How often each AI engine names EY when buyers in Australia ask about tax preparation & accounting services, where EY ranks against other brands in each Radar market it appears in, and which websites those engines cite in the market’s answers.

What does “mention rate” mean?

The share of an engine’s answers to a market’s buyer questions that name the brand. Each question is asked once to each engine. It describes how often the engine names EY, not EY’s position in the market itself.

How is EY’s rank calculated?

Within one market and one engine, brands are sorted by mention rate; EY’s place in that list is its rank. Every rate carries a 95% range, and when the ranges of two brands overlap, treat their ranks as tied rather than one ahead of the other.

Why does EY rank differently across AI engines?

Each engine is trained on different data, reads different live sources and weighs them its own way. Radar measures and ranks every engine on its own and never averages them, so a gap between engines shows where EY is visible and where it is missing.

Why does EY’s visibility differ across markets?

Each market has its own buyer questions and its own set of competing brands, so the same brand earns a different rate in each. This page covers only the markets Radar has published; a market where the brand is not in any engine’s published top list is not shown.

What counts as a citation?

A link to a website that an engine shows as a source with its answer. The sources on this page are counted across all of the engine’s answers in the market, not only the answers that name this brand.

Why can AI mention EY without citing its own website?

Engines recommend brands based on what other sites say about them. Associations, publishers, retailers and platforms are cited far more often than brand sites, so a brand can be named in an answer whose sources are all third-party pages.

How often is this data updated?

Every market is a dated measurement — the tax preparation & accounting services figures on this page were collected in Oct 2026. When a market is measured again, the numbers and the date on the page change together.