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ItalianoWhich roofing brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 563
- Questions
- 400
- Answers
- 1,200
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
One brand dominates the category.
The rest of the market is fragmented.
Leader out of scale — Modern Group, 30.3%. That is 3× the runner-up Roofrite at 10.0%. On a linear scale every other bar would collapse to nothing, so the bars use a square-root scale.
| # | Brand | Mention rate Share of Gemini’s answers in this market that name the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | Modern Group | 30.3% | 8.9% | 25.7–34.8 | ChatGPT5Gemini1Google AI Mode1 |
| 22–14 | Roofrite | 10.0% | 1.7% | 7.0–13.0 | ChatGPT12Gemini2 |
| 32–18 | Duravex | 9.5% | 1.8% | 6.6–12.4 | Gemini3 |
| 42–20 | BlueScope | 8.3% | 2.3% | 5.9–11.4 | Gemini4Google AI Mode5 |
| 52–20 | Sydney Roof | 8.0% | 1.6% | 5.7–11.1 | ChatGPT6Gemini5Google AI Mode11 |
| 62–20 | RoofingCorp | 7.2% | 1.7% | 5.1–10.2 | ChatGPT1Gemini6Google AI Mode17 |
| 72–20 | ProGuard Roofworks | 6.5% | 0.9% | 4.5–9.4 | Gemini7 |
| 82–20 | Melbourne Quality Roofing | 6.3% | 1.4% | 4.3–9.1 | ChatGPT17Gemini8Google AI Mode8 |
| 92–20 | Action Roofing | 5.8% | 1.4% | 3.9–8.5 | Gemini9 |
| 102–20 | Top Glaze Roofing Systems | 5.5% | 1.4% | 3.7–8.2 | Gemini10Google AI Mode2 |
| 112–20 | APT Roofing | 5.3% | 1.5% | 3.5–7.9 | Gemini11 |
| 122–20 | Roofing Solutions | 5.0% | 1.0% | 3.3–7.6 | ChatGPT18Gemini12Google AI Mode10 |
| 132–20 | Globalcote | 4.8% | 1.1% | 3.1–7.3 | Gemini13 |
| 142–20 | National Roofing Australia | 4.5% | 1.2% | 2.9–7.0 | Gemini14Google AI Mode4 |
| 153–20 | Heritage Roof Restorations | 4.3% | 0.8% | 2.7–6.7 | Gemini15 |
| 163–20 | Reliance Roof Restoration | 4.3% | 1.1% | 2.7–6.7 | Gemini16Google AI Mode9 |
| 173–20 | Singh Roofing | 4.3% | 1.0% | 2.7–6.7 | Gemini17 |
| 183–20 | Sydney Roof Painting | 4.3% | 0.6% | 2.7–6.7 | Gemini18 |
| 194–20 | Masterbuild Roofing | 3.8% | 0.5% | 2.3–6.1 | Gemini19 |
| 204–20 | TomKat Roofing | 3.8% | 1.0% | 2.3–6.1 | Gemini20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 1 of 22 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | In top 10 of |
|---|---|---|---|---|
| Modern Group | 5 | 1 | 1 | ChatGPTGeminiGoogle AI Mode |
| RoofingCorp | 1 | 6 | – | ChatGPTGemini |
| Inner West Roof Repairs | 2 | – | 7 | ChatGPTGoogle AI Mode |
| BlueScope | – | 4 | 5 | GeminiGoogle AI Mode |
| Sydney Roof | 6 | 5 | – | ChatGPTGemini |
| Top Glaze Roofing Systems | – | 10 | 2 | GeminiGoogle AI Mode |
| Melbourne Quality Roofing | – | 8 | 8 | GeminiGoogle AI Mode |
| Roofrite | – | 2 | – | Gemini |
| Metropolitan Roof Repairs | 3 | – | – | ChatGPT |
| Duravex | – | 3 | – | Gemini |
| Harley & Sons | – | – | 3 | Google AI Mode |
| JSJ Roofing | 4 | – | – | ChatGPT |
| National Roofing Australia | – | – | 4 | Google AI Mode |
| Roof Co Group | – | – | 6 | Google AI Mode |
| All Roofing Services | 7 | – | – | ChatGPT |
| ProGuard Roofworks | – | 7 | – | Gemini |
| Assured Roofing | 8 | – | – | ChatGPT |
| ADKO Trade Services | 9 | – | – | ChatGPT |
| Action Roofing | – | 9 | – | Gemini |
| Reliance Roof Restoration | – | – | 9 | Google AI Mode |
| Crown Roofers | 10 | – | – | ChatGPT |
| Roofing Solutions | – | – | 10 | Google AI Mode |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, roofing, Australia.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| google.com | 10.2% | – | 25.4% |
| servicetitan.com | – | – | 4.5% |
| nsw.gov.au | 3.6% | 0.2% | 0.4% |
| reddit.com | 3.2% | – | 0.5% |
| insuranceroofing.com.au | 0.1% | 1.0% | 2.0% |
| productreview.com.au | 1.1% | 0.9% | 2.0% |
| trustpilot.com | <0.1% | 1.8% | 1× |
| aussieroofrepairs.com.au | 0.2% | 1.7% | 0.1% |
| australianroofers.com | 0.6% | 0.9% | 1.7% |
| fivestarroofing.com.au | 0.2% | 1.7% | 0.8% |
| moderngroup.com.au | 1× | 1.7% | 0.8% |
| thequoteyard.com.au | 0.5% | 1.6% | 1.2% |
04 · The questions we asked
400 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 6 |
| Use case | 209 |
| Audience | 20 |
| Selection criteria | 120 |
| Problem to solve | 45 |
By question type
Examples · General questions
“what are the best roofing companies in Australia?”
“what are the top-rated roofing companies in Australia?”
Examples · Use case
“what are the best roofing companies for cracked concrete roof tiles following a hailstorm in Australia?”
“what are the best roofing companies for re-roofing prior to rooftop solar installation in Australia?”
Examples · Audience
“which roofing companies are best for strata managers maintaining townhouse complexes and apartments in Australia?”
“which roofing companies are best for owners of older character homes upgrading their roofs in Australia?”
Examples · Selection criteria
“how do roofing companies compare on holding current state building licences and public liability in Australia?”
“how do roofing companies compare on itemised pricing including batten replacements and insulation in Australia?”
Examples · Problem to solve
“I'm dealing with repointing loose ridge tiles after wind storm in Australia. Which roofing companies should I look at?”
“I'm dealing with commercial box gutter replacement strata units in Australia. Which roofing companies should I look at?”
Source: Findrix research. 400 buyer questions by question type, roofing, Australia.
05 · Buyer personas
Who the questions are for
Select a persona to see example questions from this market.
By persona
Examples · Heritage Home Renovator
“which roofing companies are best for owners of older character homes upgrading their roofs in Australia?”
“what are the best roofing companies for re-roofing prior to rooftop solar installation in Australia?”
“how do roofing companies compare on itemised pricing including batten replacements and insulation in Australia?”
Examples · Storm-Damaged Homeowner
“I'm dealing with repointing loose ridge tiles after wind storm in Australia. Which roofing companies should I look at?”
“what are the best roofing companies for cracked concrete roof tiles following a hailstorm in Australia?”
“how do roofing companies compare on holding current state building licences and public liability in Australia?”
Examples · Strata and Body Corporate Manager
“which roofing companies are best for strata managers maintaining townhouse complexes and apartments in Australia?”
“I'm dealing with commercial box gutter replacement strata units in Australia. Which roofing companies should I look at?”
Examples · No persona assigned
“what are the best roofing companies in Australia?”
“what are the top-rated roofing companies in Australia?”
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Frequently asked questions
What does this Roofing AI Search report measure?
Which roofing brands ChatGPT, Gemini and Google AI Mode name when buyers in Australia ask them for advice. We asked 400 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of an engine’s answers to this market’s buyer questions that name the brand. A 10% mention rate means the brand came up in about one answer in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Roofing brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 1 of 22 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.