Which roofing brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 25
- Questions
- 334
- Answers
- 4,008
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
One brand dominates the category.
The rest of the market is fragmented.
Leader out of scale — BlueScope Colorbond, 21.1%. That is 8× the runner-up Monier at 2.6%. On a linear scale every other bar would collapse to nothing, so the bars use a square-root scale.
| # | Brand | Mention rate Share of questions where Gemini names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | BlueScope Colorbond | 21.1% | 51.5% | 17.0–25.7 | ChatGPT1Gemini1Google AI Mode1Perplexity1 |
| 22–20 | Monier | 2.6% | 3.7% | 1.4–4.9 | ChatGPT2Gemini2Google AI Mode2Perplexity3 |
| 32–20 | Lysaght | 1.8% | 3.4% | 0.8–3.9 | ChatGPT3Gemini3Google AI Mode7Perplexity6 |
| 42–20 | Velux | 1.8% | 3.6% | 0.8–3.9 | ChatGPT4Gemini4Google AI Mode3Perplexity2 |
| 52–20 | Solatube | 1.7% | 4.7% | 0.8–3.7 | ChatGPT14Gemini5Google AI Mode6Perplexity11 |
| 62–20 | Selleys | 1.6% | 2.6% | 0.7–3.6 | ChatGPT6Gemini6Google AI Mode4Perplexity4 |
| 72–20 | Sika | 1.5% | 2.2% | 0.6–3.5 | ChatGPT5Gemini7Google AI Mode8Perplexity8 |
| 82–20 | Jim's Roofing | 1.4% | 2.4% | 0.6–3.3 | ChatGPT12Gemini8Google AI Mode13 |
| 92–20 | Dulux AcraTex | 1.4% | 2.8% | 0.6–3.3 | ChatGPT8Gemini9Google AI Mode20 |
| 102–20 | Steamatic | 1.4% | 2.1% | 0.6–3.3 | ChatGPT9Gemini10Google AI Mode15Perplexity12 |
| 112–20 | Stratco | 1.3% | 1.1% | 0.5–3.2 | ChatGPT7Gemini11Google AI Mode5Perplexity5 |
| 122–20 | Johns Lyng Group | 1.3% | 1.8% | 0.5–3.2 | ChatGPT16Gemini12Google AI Mode14Perplexity10 |
| 132–20 | Bristile Roofing | 1.2% | 1.6% | 0.5–3.0 | ChatGPT11Gemini13Google AI Mode11Perplexity13 |
| 142–20 | Bostik | 1.2% | 1.5% | 0.5–3.0 | ChatGPT13Gemini14Google AI Mode12Perplexity7 |
| 152–20 | Edmonds | 1.2% | 1.7% | 0.5–3.0 | ChatGPT20Gemini15Google AI Mode17Perplexity16 |
| 162–20 | Globalcote | 1.0% | 1.9% | 0.4–2.8 | Gemini16Perplexity20 |
| 172–20 | Gutter-Vac | 1.0% | 4.7% | 0.4–2.8 | Gemini17 |
| 182–20 | Boral Roofing | 0.9% | 0.6% | 0.3–2.6 | ChatGPT10Gemini18Google AI Mode10Perplexity9 |
| 192–20 | Deks | 0.8% | 1.1% | 0.3–2.5 | Gemini19Google AI Mode16Perplexity15 |
| 202–20 | Nutech Paint | 0.8% | 0.7% | 0.3–2.5 | Gemini20Google AI Mode9Perplexity17 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 6 of 15 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| BlueScope Colorbond | 1 | 1 | 1 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| Monier | 2 | 2 | 2 | 3 | ChatGPTGeminiGoogle AI ModePerplexity |
| Velux | 4 | 4 | 3 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Lysaght | 3 | 3 | 7 | 6 | ChatGPTGeminiGoogle AI ModePerplexity |
| Selleys | 6 | 6 | 4 | 4 | ChatGPTGeminiGoogle AI ModePerplexity |
| Sika | 5 | 7 | 8 | 8 | ChatGPTGeminiGoogle AI ModePerplexity |
| Stratco | 7 | – | 5 | 5 | ChatGPTGoogle AI ModePerplexity |
| Boral Roofing | 10 | – | 10 | 9 | ChatGPTGoogle AI ModePerplexity |
| Solatube | – | 5 | 6 | – | GeminiGoogle AI Mode |
| Dulux AcraTex | 8 | 9 | – | – | ChatGPTGemini |
| Steamatic | 9 | 10 | – | – | ChatGPTGemini |
| Bostik | – | – | – | 7 | Perplexity |
| Jim's Roofing | – | 8 | – | – | Gemini |
| Nutech Paint | – | – | 9 | – | Google AI Mode |
| Johns Lyng Group | – | – | – | 10 | Perplexity |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, roofing, Australia.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| youtube.com | 0.1% | 0.2% | 24.9% | 0.1% |
| google.com | 1× | 3.0% | 12.8% | 0.1% |
| nsw.gov.au | 7.5% | 0.1% | 1.5% | 0.2% |
| airtasker.com | – | 1× | 0.2% | 4.7% |
| elitepropertynorthernbeaches.com.au | 1× | 4.3% | <0.1% | – |
| abcb.gov.au | 4.0% | – | 0.5% | <0.1% |
| monier.com.au | 3.3% | 0.8% | 0.6% | 0.5% |
| qbcc.qld.gov.au | 2.9% | 0.1% | 0.6% | 0.2% |
| yourhome.gov.au | 2.9% | – | 0.2% | 0.1% |
| reddit.com | <0.1% | 0.3% | 2.3% | 1.3% |
| vba.vic.gov.au | 2.3% | – | 0.4% | – |
| wa.gov.au | 2.3% | – | 0.1% | – |
05 · The questions we asked
334 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
76% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 94 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“What are the pros and cons of Roof Inspection and Reporting versus basic patching if my main priority is Turnaround time for report delivery as of latest information?”
“How effective is Like-for-Like Tile Roof Replacement for improving overall home insulation and storm resilience as of latest information?”
Examples · Problem-aware
“My roof tiles are cracking and covered in moss, how do I know if it is time for Concrete and Terracotta Tile Roofing as of latest information?”
“Why is water overflowing past my eaves during heavy rain, and does it mean I need Fascia and Fascia Cover Installation/Repair as of latest information?”
Examples · Informational
“What building permits or council approvals are usually required for Guttering and Rainwater Systems in residential areas as of latest information?”
“Can you explain the main differences in how Insurance assessment reports works compared to standard roof upkeep as of latest information?”
Examples · Branded sentiment
“Is Monier a good choice in concrete and terracotta tile roofing as of latest information?”
“Is Gutter-Vac a good choice in guttering and rainwater systems as of latest information?”
Source: Findrix research. 334 buyer questions by intent, roofing, Australia.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 10 roofing segments.
| Segment |
|---|
| Roof Repair and Leak Detection |
| New Roof Installation |
| Roof Restoration and Recoating |
| Roof Inspection and Reporting |
| Guttering and Rainwater Systems |
| Flat and Low-Slope Membrane Roofing |
| Skylights and Roof Ventilation |
| Roof Replacement & Re-Roofing |
| Concrete and Terracotta Tile Roofing |
| Storm and Insurance Damage Restoration |
10 segments
Examples · Roof Repair and Leak Detection
“Is Deks a good choice in roof repair and leak detection as of latest information?”
Examples · New Roof Installation
“How does Outbuilding, Carport & Granny Flat Roofing compare to a complete roof replacement in terms of Price/quote competitiveness as of latest information?”
Examples · Roof Restoration and Recoating
“How does Re-bedding and re-pointing (tile) compare to a complete roof replacement in terms of Workmanship warranty as of latest information?”
Examples · Roof Inspection and Reporting
“What are the pros and cons of Roof Inspection and Reporting versus basic patching if my main priority is Turnaround time for report delivery as of latest information?”
Examples · Guttering and Rainwater Systems
“Is Gutter-Vac a good choice in guttering and rainwater systems as of latest information?”
Examples · Flat and Low-Slope Membrane Roofing
“Is Bostik a good choice in flat and low-slope membrane roofing as of latest information?”
Examples · Skylights and Roof Ventilation
“Is Edmonds a good choice in skylights and roof ventilation as of latest information?”
Examples · Roof Replacement & Re-Roofing
“How effective is Like-for-Like Tile Roof Replacement for improving overall home insulation and storm resilience as of latest information?”
Examples · Concrete and Terracotta Tile Roofing
“Is Monier a good choice in concrete and terracotta tile roofing as of latest information?”
Examples · Storm and Insurance Damage Restoration
“Is Johns Lyng Group a good choice in storm and insurance damage restoration as of latest information?”
Source: Findrix research. 10 product segments covered by the question set, roofing, Australia.
Neighbouring markets · Home Services
United States · Australia
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Frequently asked questions
What does this Roofing AI Search report measure?
Which roofing brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in Australia ask them for advice. We asked 334 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Roofing brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 6 of 15 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Roofing questions are included?
Questions real buyers ask across 10 product segments, from problem-aware to solution-aware, informational and branded ones. 76% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.