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ItalianoWhich criminal defence law brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 62
- Questions
- 400
- Answers
- 1,200
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where Gemini names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–3 | Stary Norton Halphen | 31.5% | 7.3% | 26.9–36.1 | ChatGPT6Gemini1Google AI Mode9 |
| 21–5 | Sydney Criminal Lawyers | 26.3% | 7.5% | 21.9–30.6 | ChatGPT5Gemini2Google AI Mode3 |
| 31–8 | Criminal Law Group | 23.5% | 7.9% | 19.3–27.7 | ChatGPT15Gemini3Google AI Mode5 |
| 42–8 | Potts Lawyers | 22.5% | 5.3% | 18.4–26.6 | Gemini4Google AI Mode14 |
| 52–8 | Armstrong Legal | 20.0% | 6.3% | 16.1–23.9 | ChatGPT1Gemini5Google AI Mode1 |
| 63–11 | Astor Legal | 17.3% | 5.5% | 13.5–21.0 | ChatGPT13Gemini6 |
| 73–11 | Nyman Gibson Miralis | 17.3% | 4.3% | 13.5–21.0 | ChatGPT2Gemini7Google AI Mode2 |
| 83–14 | Hugo Law Group | 15.8% | 3.8% | 12.2–19.3 | ChatGPT4Gemini8Google AI Mode4 |
| 96–20 | Legal Aid NSW | 12.5% | 3.8% | 9.2–15.8 | ChatGPT3Gemini9Google AI Mode6 |
| 106–20 | Galbally Parker | 11.8% | 3.8% | 8.6–14.9 | Gemini10 |
| 116–20 | Victoria Legal Aid | 11.8% | 3.4% | 8.6–14.9 | ChatGPT7Gemini11Google AI Mode7 |
| 128–20 | Emma Turnbull Lawyers | 10.3% | 2.5% | 7.3–13.2 | Gemini12Google AI Mode8 |
| 138–20 | King & Wood Mallesons | 9.5% | 3.0% | 6.6–12.4 | Gemini13 |
| 148–20 | Slades & Parsons | 9.3% | 2.9% | 6.8–12.5 | ChatGPT9Gemini14Google AI Mode20 |
| 159–20 | National Criminal Lawyers | 8.8% | 1.9% | 6.4–11.9 | Gemini15 |
| 169–20 | Clarity Law | 8.3% | 1.9% | 5.9–11.4 | Gemini16 |
| 179–20 | Herbert Smith Freehills | 7.2% | 1.7% | 5.1–10.2 | ChatGPT16Gemini17Google AI Mode12 |
| 189–20 | LY Lawyers | 7.0% | 2.1% | 4.9–9.9 | Gemini18 |
| 199–20 | Streeton Lawyers | 7.0% | 1.6% | 4.9–9.9 | ChatGPT8Gemini19Google AI Mode10 |
| 209–20 | Go To Court Lawyers | 6.5% | 1.8% | 4.5–9.4 | Gemini20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 6 of 15 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Armstrong Legal | 1 | 5 | 1 | n/a | ChatGPTGeminiGoogle AI Mode |
| Sydney Criminal Lawyers | 5 | 2 | 3 | n/a | ChatGPTGeminiGoogle AI Mode |
| Nyman Gibson Miralis | 2 | 7 | 2 | n/a | ChatGPTGeminiGoogle AI Mode |
| Stary Norton Halphen | 6 | 1 | 9 | n/a | ChatGPTGeminiGoogle AI Mode |
| Hugo Law Group | 4 | 8 | 4 | n/a | ChatGPTGeminiGoogle AI Mode |
| Legal Aid NSW | 3 | 9 | 6 | n/a | ChatGPTGeminiGoogle AI Mode |
| Criminal Law Group | – | 3 | 5 | n/a | GeminiGoogle AI Mode |
| Victoria Legal Aid | 7 | – | 7 | n/a | ChatGPTGoogle AI Mode |
| Streeton Lawyers | 8 | – | 10 | n/a | ChatGPTGoogle AI Mode |
| Potts Lawyers | – | 4 | – | n/a | Gemini |
| Astor Legal | – | 6 | – | n/a | Gemini |
| Emma Turnbull Lawyers | – | – | 8 | n/a | Google AI Mode |
| Slades & Parsons | 9 | – | – | n/a | ChatGPT |
| Dribbin & Brown Criminal Lawyers | 10 | – | – | n/a | ChatGPT |
| Galbally Parker | – | 10 | – | n/a | Gemini |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10 · n/a — the engine gave too few answers here to publish a ranking.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, criminal defence law, Australia.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| armstronglegal.com.au | 2.7% | 1.4% | 10.4% | n/a |
| nsw.gov.au | 9.6% | 1.8% | 2.9% | n/a |
| doylesguide.com | 7.0% | 3.8% | 9.5% | n/a |
| criminaldefencelawyers.com.au | 0.6% | 5.6% | 3.9% | n/a |
| google.com | 5.6% | – | 1.6% | n/a |
| aclawgroup.com.au | 0.4% | 5.2% | 3.9% | n/a |
| obriensolicitors.com.au | 0.4% | 4.3% | 3.1% | n/a |
| bestlawfirms.com | 0.2% | 0.4% | 4.0% | n/a |
| legalaid.vic.gov.au | 3.3% | 1× | 1.4% | n/a |
| criminal-lawyers.com.au | 2.6% | 3.1% | 3.0% | n/a |
| legal500.com | 0.6% | 0.2% | 3.0% | n/a |
| sydneycriminallawyers.com.au | 1.8% | 2.9% | 2.2% | n/a |
04 · The questions we asked
400 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 6 |
| Use case | 209 |
| Audience | 20 |
| Selection criteria | 120 |
| Problem to solve | 45 |
By question type
Examples · General questions
“what are the best criminal law firms in Australia?”
“which criminal law firms are best value for money in Australia?”
Examples · Use case
“which criminal law firms are cheapest for a summons for dangerous driving in Australia?”
“which criminal law firms are most recommended for a Supreme Court bail application after local court refusal in Australia?”
Examples · Audience
“which criminal law firms are best for parents of teenagers facing Childrens Court criminal allegations in Australia?”
“which criminal law firms are best for corporate professionals facing fraud or regulatory charges in Australia?”
Examples · Selection criteria
“how do criminal law firms compare on cross-examining witnesses in contested hearings in Australia?”
“what are the top-rated criminal law firms for weekend and out-of-hours bail applications in Australia?”
Examples · Problem to solve
“police allege a protection order breach after replying to text. which criminal law firms can help in Australia?”
“family cannot contact someone held at Silverwater remand centre. which criminal law firms can help in Australia?”
Source: Findrix research. 400 buyer questions by question type, criminal defence law, Australia.
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Frequently asked questions
What does this Criminal Defence Law AI Search report measure?
Which criminal defence law brands ChatGPT, Gemini and Google AI Mode name when buyers in Australia ask them for advice. We asked 400 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Criminal Defence Law brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 6 of 15 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.