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How does Google AI Mode answer
Legal Services questions in Australia?
Explore which brands it recommends, which sources it relies on,
and how its citations vary across Legal Services markets.
- Legal Services markets
- 4
- Top-20 brands
- 79
- Questions
- 1,600
- Citations
- 6,862
01 · Engine profile
Where do the engines get
their Legal Services answers from?
Same markets, same questions — but each engine
builds its answers from its own pool of cited sites.
1,010
domains cited in Legal Services answers
ChatGPT 3,563 · Gemini 960
Source: Findrix research. 4 AU Legal Services markets · 1,600 questions · 1 run per question · measured Oct 2026.
02 · Engine consensus
Do the engines agree on who
leads each Legal Services market?
The brand Google AI Mode names first in each of the 4 Legal Services markets, next to what
ChatGPT and Gemini name first.
| Legal Services market | Google AI Mode | ChatGPT | Gemini |
|---|---|---|---|
| Criminal Defence Law | DOOGUE + GEORGE51.7% | DOOGUE + GEORGE40.8% | DOOGUE + GEORGE36.0% |
| Family Law | Lander & Rogers55.5% | Lander & Rogers30.8% | Lander & Rogers49.5% |
| Personal Injury & Compensation Law | Maurice Blackburn82.5% | Maurice Blackburn48.8% | Maurice Blackburn79.8% |
| Residential Conveyancing ServicesDifferent #1 | Conveyancing.com.au28.5% | Conveyancing.com.au24.5% | LEAD Conveyancing28.5% |
03 · Market landscape
Where is Google AI Mode most concentrated on a few brands?
Top-3 brands hold 44% of mentions in Personal Injury & Compensation Law and 25% in Criminal Defence Law,
but only 16% in Residential Conveyancing Services — the most open Legal Services market on Google AI Mode.
| Legal Services market | Most named brand | Mention rate Share of the engine’s answers in the market that name the brand | Brands mentioned Distinct brands the engine named in this market | Concentration level How much of all mentions go to the three most-named brands |
|---|---|---|---|---|
| Personal Injury & Compensation Law | Maurice Blackburn | 82.5% | 97 | Highly concentrated |
| Criminal Defence Law | DOOGUE + GEORGE | 51.7% | 150 | Medium concentrated |
| Family Law | Lander & Rogers | 55.5% | 148 | Medium concentrated |
| Residential Conveyancing Services | Conveyancing.com.au | 28.5% | 225 | Medium concentrated |
04 · Brands
Which brands does Google AI Mode recommend across Legal Services?
See which brands make Google AI Mode’s top 20 across Legal Services markets, and where each brand is most visible.
- 0brands in Google AI Mode’s top 20
in 3 or 4 markets - 1brand in Google AI Mode’s top 20
in 2 markets - 78brands in Google AI Mode’s top 20
in only 1 market
| Brand | Markets present Legal Services markets where the brand is in Google AI Mode’s top 20 | Criminal Defence Law | Family Law | Personal Injury & Compensation Law | Residential Conveyancing Services |
|---|---|---|---|---|---|
| Legal Aid NSW | 2 / 4 | 17.3% | 13.5% | Not in top 20 | Not in top 20 |
| Maurice Blackburn | 1 / 4 | Not in top 20 | Not in top 20 | 82.5% | Not in top 20 |
| Slater and Gordon | 1 / 4 | Not in top 20 | Not in top 20 | 70.3% | Not in top 20 |
| Law Partners | 1 / 4 | Not in top 20 | Not in top 20 | 61.3% | Not in top 20 |
| Lander & Rogers | 1 / 4 | Not in top 20 | 55.5% | Not in top 20 | Not in top 20 |
| Shine Lawyers | 1 / 4 | Not in top 20 | Not in top 20 | 53.3% | Not in top 20 |
| DOOGUE + GEORGE | 1 / 4 | 51.7% | Not in top 20 | Not in top 20 | Not in top 20 |
| Armstrong Legal | 1 / 4 | 48.0% | Not in top 20 | Not in top 20 | Not in top 20 |
| Phillips Family Law | 1 / 4 | Not in top 20 | 43.0% | Not in top 20 | Not in top 20 |
| Taussig Cherrie Fildes | 1 / 4 | Not in top 20 | 42.0% | Not in top 20 | Not in top 20 |
05 · Sources
Where does Google AI Mode get its Legal Services recommendations from?
These are the websites most often cited in Google AI Mode’s Legal Services recommendations, and how many markets they appear in.
| # | Source | Citations Times Google AI Mode cited the site in Legal Services answers. Citations are counted per pass over the questions, so engines asked a different number of times can be compared. | Legal Services markets Markets where the site is cited |
|---|---|---|---|
| 1 | doylesguide.com | 591 | |
| 2 | lawpartners.com.au | 273 | |
| 3 | bestlawfirms.com | 256 | |
| 4 | armstronglegal.com.au | 204 | |
| 5 | landers.com.au | 204 | |
| 6 | mauriceblackburn.com.au | 196 | |
| 7 | slatergordon.com.au | 165 | |
| 8 | bestconveyancersaustralia.com.au | 107 | |
| 9 | google.com | 106 | |
| 10 | nsw.gov.au | 101 |
06 · The questions we asked
What do people ask Google AI Mode about Legal Services?
See what kinds of Legal Services questions make up the dataset.
| By buying intent / By question type | Question type | Share of questions |
|---|---|---|
| By question type · 1,600 questions | General questions | 2% |
| By question type · 1,600 questions | Use case | 52% |
| By question type · 1,600 questions | Audience | 5% |
| By question type · 1,600 questions | Selection criteria | 30% |
| By question type · 1,600 questions | Problem to solve | 11% |
By question type · 1,600 questions
Example prompts
- “what are the best criminal law firms in Australia?”General questions
- “which criminal law firms are cheapest for a summons for dangerous driving in Australia?”Use case
- “which criminal law firms are most recommended for a Supreme Court bail application after local court refusal in Australia?”Use case
- “how do criminal law firms compare on cross-examining witnesses in contested hearings in Australia?”Selection criteria
- “which criminal law firms are best for parents of teenagers facing Childrens Court criminal allegations in Australia?”Audience
- “what are the top-rated criminal law firms for weekend and out-of-hours bail applications in Australia?”Selection criteria
- “which criminal law firms are best for corporate professionals facing fraud or regulatory charges in Australia?”Audience
- “police allege a protection order breach after replying to text. which criminal law firms can help in Australia?”Problem to solve
- “family cannot contact someone held at Silverwater remand centre. which criminal law firms can help in Australia?”Problem to solve
- “which criminal law firms are best value for money in Australia?”General questions
- “what are the best family law firms in Australia?”General questions
- “which family law firms are best for survivors of family violence seeking protection and separation in Australia?”Audience
- “which family law firms are best value for money for drafting consent orders for an agreed settlement in Australia?”Use case
- “what are the top-rated family law firms for access to leading forensic accountants and top barristers in Australia?”Selection criteria
- “partner cuts off access to money while waiting for court. which family law firms would you recommend in Australia?”Problem to solve
Frequently asked questions
What does this Google AI Mode Legal Services report measure?
Which brands Google AI Mode names when buyers in Australia ask Legal Services questions, and which websites it cites in those answers. It covers 4 Legal Services markets and 1,600 buyer questions, each asked once, and sets Google AI Mode next to ChatGPT and Gemini on the same questions.
“Mention rate” — what does it mean?
The share of Google AI Mode’s answers to a market’s buyer questions that name the brand. Each question is asked once, and every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.
What does “market concentration” mean?
How much of all brand mentions in a market go to its three most-named brands. When the top three hold most of the mentions, the market is highly concentrated and hard to break into; when mentions are spread over dozens of brands, it is open.
Which Legal Services markets are included?
4 AU markets measured on Google AI Mode: Criminal Defence Law, Family Law, Personal Injury & Compensation Law and Residential Conveyancing Services. Each market has its own question set, its own brands and its own ranking.
Why are only 20 brands shown per market?
Radar publishes the top 20 brands of each engine in each market. A brand missing from a table here can still be named by Google AI Mode — just below its top 20.
What counts as a citation?
A link to a website that Google AI Mode shows as a source in its answer. We count every cited URL and group them by domain.
Why can Google AI Mode mention a brand without citing its website?
Naming a brand and citing a source are separate. Google AI Mode often recommends a brand while linking to a publisher, a retailer or an association that wrote about it. That is why the brand ranking and the sources table can tell different stories.
Will I get the same answers if I ask Google AI Mode these questions myself?
Not word for word. Answers vary between runs, accounts and locations, which is why every question is asked once and the results are read as rates with a 95% range. A single answer you get yourself is one sample from the same spread.