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ItalianoWhich personal injury & compensation law brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 191
- Questions
- 400
- Answers
- 1,200
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of ChatGPT’s answers in this market that name the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–2 | Maurice Blackburn | 48.8% | 8.7% | 43.8–53.7 | ChatGPT1Gemini1Google AI Mode1 |
| 21–3 | Slater and Gordon | 39.5% | 7.1% | 34.7–44.3 | ChatGPT2Gemini2Google AI Mode2 |
| 32–3 | Law Partners | 38.0% | 6.5% | 33.2–42.8 | ChatGPT3Gemini4Google AI Mode3 |
| 44–6 | Turner Freeman Lawyers | 28.2% | 4.6% | 23.8–32.7 | ChatGPT4Gemini5Google AI Mode8 |
| 54–7 | Garling & Co | 21.8% | 3.8% | 17.7–25.8 | ChatGPT5Gemini8Google AI Mode19 |
| 64–7 | LHD Lawyers | 21.0% | 3.9% | 17.0–25.0 | ChatGPT6Gemini20 |
| 75–13 | Shine Lawyers | 17.5% | 3.1% | 13.8–21.2 | ChatGPT7Gemini3Google AI Mode4 |
| 87–20 | Carroll & O'Dea | 13.5% | 1.9% | 10.1–16.9 | ChatGPT8Gemini10Google AI Mode6 |
| 97–20 | Travis Schultz & Partners | 13.3% | 2.1% | 9.9–16.6 | ChatGPT9Gemini11Google AI Mode5 |
| 107–20 | Zaparas Lawyers | 13.3% | 1.9% | 9.9–16.6 | ChatGPT10Gemini18Google AI Mode14 |
| 117–20 | Beilby Poulden Costello | 11.5% | 1.4% | 8.4–14.6 | ChatGPT11Gemini19Google AI Mode11 |
| 127–20 | Arnold Thomas & Becker | 11.3% | 1.7% | 8.1–14.4 | ChatGPT12Gemini16Google AI Mode10 |
| 137–20 | Stacks Goudkamp | 11.0% | 1.6% | 7.9–14.1 | ChatGPT13Gemini7Google AI Mode9 |
| 148–20 | Advantage Legal | 9.5% | 1.6% | 6.6–12.4 | ChatGPT14 |
| 158–20 | Monaco Solicitors | 9.3% | 1.8% | 6.8–12.5 | ChatGPT15 |
| 168–20 | Berrill & Watson | 8.0% | 1.4% | 5.7–11.1 | ChatGPT16Google AI Mode15 |
| 178–20 | Gerard Malouf & Partners | 7.8% | 1.3% | 5.5–10.8 | ChatGPT17Gemini6Google AI Mode13 |
| 188–20 | Gordon Legal | 7.8% | 1.3% | 5.5–10.8 | ChatGPT18Gemini9Google AI Mode12 |
| 198–20 | Gain Lawyers | 7.5% | 1.8% | 5.3–10.5 | ChatGPT19 |
| 208–20 | Stephen Young Lawyers | 7.2% | 1.4% | 5.1–10.2 | ChatGPT20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 6 of 15 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | In top 10 of |
|---|---|---|---|---|
| Maurice Blackburn | 1 | 1 | 1 | ChatGPTGeminiGoogle AI Mode |
| Slater and Gordon | 2 | 2 | 2 | ChatGPTGeminiGoogle AI Mode |
| Law Partners | 3 | 4 | 3 | ChatGPTGeminiGoogle AI Mode |
| Shine Lawyers | 7 | 3 | 4 | ChatGPTGeminiGoogle AI Mode |
| Turner Freeman Lawyers | 4 | 5 | 8 | ChatGPTGeminiGoogle AI Mode |
| Carroll & O'Dea | 8 | 10 | 6 | ChatGPTGeminiGoogle AI Mode |
| Garling & Co | 5 | 8 | – | ChatGPTGemini |
| Travis Schultz & Partners | 9 | – | 5 | ChatGPTGoogle AI Mode |
| Stacks Goudkamp | – | 7 | 9 | GeminiGoogle AI Mode |
| LHD Lawyers | 6 | – | – | ChatGPT |
| Gerard Malouf & Partners | – | 6 | – | Gemini |
| Brave Legal | – | – | 7 | Google AI Mode |
| Gordon Legal | – | 9 | – | Gemini |
| Zaparas Lawyers | 10 | – | – | ChatGPT |
| Arnold Thomas & Becker | – | – | 10 | Google AI Mode |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, personal injury & compensation law, Australia.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| lawpartners.com.au | 2.7% | 7.1% | 14.3% |
| mauriceblackburn.com.au | 3.0% | 6.0% | 10.3% |
| slatergordon.com.au | 3.6% | 6.3% | 8.6% |
| doylesguide.com | 4.7% | 4.1% | 8.2% |
| nsw.gov.au | 7.4% | 0.4% | 1.3% |
| gainlawyers.com.au | 0.8% | 6.5% | 1.9% |
| google.com | 6.2% | – | 0.9% |
| gerardmaloufpartners.com.au | 0.7% | 4.8% | 2.2% |
| shine.com.au | 1.0% | 2.4% | 4.6% |
| stacksgoudkamp.com.au | 0.4% | 4.1% | 2.2% |
| comparepersonalinjurylawyers.com.au | 0.5% | 1.8% | 2.9% |
| bestlawfirms.com | 0.1% | 1.1% | 2.8% |
04 · The questions we asked
400 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 6 |
| Use case | 209 |
| Audience | 20 |
| Selection criteria | 120 |
| Problem to solve | 45 |
By question type
Examples · General questions
“what are the best personal injury firms in Australia?”
“which personal injury firms are best value for money in Australia?”
Examples · Use case
“looking for personal injury firms for a formal insurer decline of a superannuation TPD insurance benefit in Australia, any recommendations?”
“which personal injury firms specialise in a fractured hip after slipping on an unmarked liquid spill in a supermarket in Australia?”
Examples · Audience
“which personal injury firms are best for people injured in motor vehicle accidents in Australia?”
“which personal injury firms are best for patients and families affected by medical negligence in Australia?”
Examples · Selection criteria
“how do personal injury firms compare on speed of resolving workers comp disputes in Australia?”
“which personal injury firms are best on genuine no-win no-fee cost agreements in Australia?”
Examples · Problem to solve
“workCover refuses MRI funding citing a pre-existing condition. which personal injury firms would you recommend in Australia?”
“shopping centre says CCTV footage of my fall is overwritten. which personal injury firms can help in Australia?”
Source: Findrix research. 400 buyer questions by question type, personal injury & compensation law, Australia.
05 · Buyer personas
Who the questions are for
Select a persona to see example questions from this market.
By persona
Examples · Injured Manual Worker
“how do personal injury firms compare on speed of resolving workers comp disputes in Australia?”
“workCover refuses MRI funding citing a pre-existing condition. which personal injury firms would you recommend in Australia?”
Examples · Injured Commuter or Motorist
“which personal injury firms are best for people injured in motor vehicle accidents in Australia?”
“which personal injury firms are best on genuine no-win no-fee cost agreements in Australia?”
Examples · Medical Negligence Patients and Families
“which personal injury firms are best for patients and families affected by medical negligence in Australia?”
Examples · Public Liability Claimant
“which personal injury firms specialise in a fractured hip after slipping on an unmarked liquid spill in a supermarket in Australia?”
“shopping centre says CCTV footage of my fall is overwritten. which personal injury firms can help in Australia?”
Examples · Total and Permanent Disability Claimant
“looking for personal injury firms for a formal insurer decline of a superannuation TPD insurance benefit in Australia, any recommendations?”
Examples · No persona assigned
“what are the best personal injury firms in Australia?”
“which personal injury firms are best value for money in Australia?”
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Frequently asked questions
What does this Personal Injury & Compensation Law AI Search report measure?
Which personal injury & compensation law brands ChatGPT, Gemini and Google AI Mode name when buyers in Australia ask them for advice. We asked 400 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of an engine’s answers to this market’s buyer questions that name the brand. A 10% mention rate means the brand came up in about one answer in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Personal Injury & Compensation Law brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 6 of 15 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.