Which personal injury & compensation law brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 12
- Questions
- 333
- Answers
- 3,996
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where ChatGPT names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–4 | Legal Aid NSW | 10.7% | 47.5% | 7.8–14.5 | ChatGPT1Gemini5Google AI Mode5Perplexity4 |
| 21–4 | Maurice Blackburn Lawyers | 8.9% | 11.4% | 6.3–12.5 | ChatGPT2Gemini1Google AI Mode1Perplexity2 |
| 31–4 | Slater and Gordon | 8.9% | 13.9% | 6.3–12.5 | ChatGPT3Gemini2Google AI Mode2Perplexity1 |
| 41–4 | Shine Lawyers | 7.0% | 11.7% | 4.7–10.3 | ChatGPT4Gemini4Google AI Mode3Perplexity3 |
| 55–12 | Carroll & O'Dea Lawyers | 2.0% | 3.5% | 1.0–4.1 | ChatGPT5Gemini7Google AI Mode6 |
| 65–12 | Gerard Malouf & Partners | 1.8% | 3.3% | 0.8–3.9 | ChatGPT6Gemini3Google AI Mode4Perplexity5 |
| 75–12 | Turner Freeman Lawyers | 1.7% | 3.4% | 0.8–3.7 | ChatGPT7Gemini6Google AI Mode7Perplexity6 |
| 85–12 | Phi Finney McDonald | 1.2% | 1.0% | 0.5–3.0 | ChatGPT8Gemini10Google AI Mode10Perplexity8 |
| 95–12 | Zaparas Lawyers | 1.1% | 1.7% | 0.4–2.9 | ChatGPT9Gemini8Google AI Mode9Perplexity7 |
| 105–12 | Berrill & Watson Lawyers | 0.8% | 1.2% | 0.3–2.5 | ChatGPT10Gemini9Google AI Mode8Perplexity9 |
| 115–12 | Catherine Henry Lawyers | 0.6% | 1.0% | 0.2–2.2 | ChatGPT11Gemini11Google AI Mode11Perplexity10 |
| 125–12 | Johnson Winter Slattery | 0.4% | 0.3% | 0.1–1.8 | ChatGPT12Gemini12Google AI Mode12Perplexity11 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 9 of 11 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Maurice Blackburn Lawyers | 2 | 1 | 1 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Slater and Gordon | 3 | 2 | 2 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| Shine Lawyers | 4 | 4 | 3 | 3 | ChatGPTGeminiGoogle AI ModePerplexity |
| Legal Aid NSW | 1 | 5 | 5 | 4 | ChatGPTGeminiGoogle AI ModePerplexity |
| Gerard Malouf & Partners | 6 | 3 | 4 | 5 | ChatGPTGeminiGoogle AI ModePerplexity |
| Turner Freeman Lawyers | 7 | 6 | 7 | 6 | ChatGPTGeminiGoogle AI ModePerplexity |
| Zaparas Lawyers | 9 | 8 | 9 | 7 | ChatGPTGeminiGoogle AI ModePerplexity |
| Phi Finney McDonald | 8 | 10 | 10 | 8 | ChatGPTGeminiGoogle AI ModePerplexity |
| Berrill & Watson Lawyers | 10 | 9 | 8 | 9 | ChatGPTGeminiGoogle AI ModePerplexity |
| Carroll & O'Dea Lawyers | 5 | 7 | 6 | – | ChatGPTGeminiGoogle AI Mode |
| Catherine Henry Lawyers | – | – | – | 10 | Perplexity |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, personal injury & compensation law, Australia.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| nsw.gov.au | 16.3% | 1.6% | 4.1% | 2.3% |
| mauriceblackburn.com.au | 3.3% | 5.0% | 6.1% | 2.1% |
| slatergordon.com.au | 3.8% | 5.7% | 5.3% | 1.4% |
| lawpartners.com.au | 0.3% | 2.6% | 5.0% | 1.7% |
| monacosolicitors.com.au | 0.1% | 4.5% | 2.3% | 0.6% |
| shine.com.au | 1.8% | 2.2% | 4.2% | 1.0% |
| gerardmaloufpartners.com.au | 0.8% | 3.4% | 3.9% | 1.8% |
| nationalredress.gov.au | 3.4% | 0.3% | 1.2% | 0.3% |
| afca.org.au | 3.1% | 1× | 2.1% | 0.1% |
| gajic.com.au | <0.1% | 3.1% | 1.4% | 0.2% |
| victimsofcrime.vic.gov.au | 2.8% | 0.6% | 1.3% | 0.2% |
| worksafe.vic.gov.au | 2.7% | 0.1% | <0.1% | 0.1% |
05 · The questions we asked
333 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
76% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 93 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“How does hiring a no win no fee lawyer work for Consumer goods and appliance injury claims as of latest information?”
“What credentials should I check when searching for an accredited specialist in Medical Negligence and Malpractice as of latest information?”
Examples · Problem-aware
“I am struggling with escalating rehabilitation costs and need help securing Trauma-informed, confidential legal support. as of latest information”
“My insurer rejected my initial claim after an accident, do I have grounds for Driver and passenger injury claims as of latest information?”
Examples · Informational
“Can you explain how compensation payouts are calculated for Psychological and workplace stress injury claims in 2027 as of latest information?”
“What are the standard legal steps involved in Child sexual abuse claims after an incident as of latest information?”
Examples · Branded comparison
“Maurice Blackburn Lawyers vs Shine Lawyers for Capacity to handle intricate actuarial dependency calculations, fatal workplace accident actions, and multi-party wrongful death litigation. as of latest information?”
“Turner Freeman Lawyers vs Zaparas Lawyers for Niche expertise in industrial dust and asbestos diseases versus specialized state-based WorkCover statutory dispute resolution. as of latest information?”
Examples · Branded sentiment
“Is Phi Finney McDonald a good choice in mass tort and class action claims as of latest information?”
“Is Maurice Blackburn Lawyers a good choice in public liability claims as of latest information?”
Source: Findrix research. 333 buyer questions by intent, personal injury & compensation law, Australia.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 10 personal injury & compensation law segments.
| Segment |
|---|
| Medical Negligence and Malpractice |
| Product Liability Claims |
| Motor Vehicle Accident (CTP) Claims |
| Public Liability Claims |
| Institutional and Historical Abuse Claims |
| Victims of Crime and Statutory Assistance Claims |
| Total and Permanent Disability (TPD) and Superannuation Insurance Claims |
| Workers' Compensation and Workplace Injury Claims |
| Mass Tort and Class Action Claims |
| Wrongful Death and Dependency Claims |
10 segments
Examples · Medical Negligence and Malpractice
“What credentials should I check when searching for an accredited specialist in Medical Negligence and Malpractice as of latest information?”
Examples · Product Liability Claims
“How does hiring a no win no fee lawyer work for Consumer goods and appliance injury claims as of latest information?”
Examples · Motor Vehicle Accident (CTP) Claims
“Maurice Blackburn Lawyers vs Slater and Gordon for National network coverage, No Win No Fee policy terms, and track record in negotiating high-value motor accident compensation settlements. as of latest information?”
Examples · Public Liability Claims
“Is Maurice Blackburn Lawyers a good choice in public liability claims as of latest information?”
Examples · Institutional and Historical Abuse Claims
“Connect me with a local litigation partner to sign a no-win no-fee agreement for my Foster care/out-of-home care abuse claims. as of latest information”
Examples · Victims of Crime and Statutory Assistance Claims
“Is Legal Aid NSW a good choice in victims of crime and statutory assistance claims as of latest information?”
Examples · Total and Permanent Disability (TPD) and Superannuation Insurance Claims
“Is Berrill & Watson Lawyers a good choice in total and permanent disability (tpd) and superannuation insurance claims as of latest information?”
Examples · Workers' Compensation and Workplace Injury Claims
“Turner Freeman Lawyers vs Zaparas Lawyers for Niche expertise in industrial dust and asbestos diseases versus specialized state-based WorkCover statutory dispute resolution. as of latest information?”
Examples · Mass Tort and Class Action Claims
“Is Phi Finney McDonald a good choice in mass tort and class action claims as of latest information?”
Examples · Wrongful Death and Dependency Claims
“Maurice Blackburn Lawyers vs Shine Lawyers for Capacity to handle intricate actuarial dependency calculations, fatal workplace accident actions, and multi-party wrongful death litigation. as of latest information?”
Source: Findrix research. 10 product segments covered by the question set, personal injury & compensation law, Australia.
Neighbouring markets · Legal Services
United States · Australia
Family Law
ChatGPT leader Services Australia · 28.8% · 15 brands measured
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Frequently asked questions
What does this Personal Injury & Compensation Law AI Search report measure?
Which personal injury & compensation law brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in Australia ask them for advice. We asked 333 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Personal Injury & Compensation Law brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 9 of 11 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Personal Injury & Compensation Law questions are included?
Questions real buyers ask across 10 product segments, from problem-aware to solution-aware, informational and branded ones. 76% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.