Which family law brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 15
- Questions
- 371
- Answers
- 4,452
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where Google AI Mode names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–2 | Legal Aid Commissions (state-based) | 29.3% | 37.1% | 24.9–34.1 | ChatGPT2Gemini2Google AI Mode1Perplexity2 |
| 21–2 | Services Australia | 27.8% | 24.8% | 23.5–32.5 | ChatGPT1Gemini1Google AI Mode2Perplexity1 |
| 33–8 | Lander & Rogers | 5.5% | 7.7% | 3.6–8.3 | ChatGPT4Gemini3Google AI Mode3Perplexity5 |
| 43–12 | Nicholes Family Lawyers | 5.0% | 7.3% | 3.2–7.8 | ChatGPT3Gemini6Google AI Mode4Perplexity4 |
| 53–12 | Armstrong Legal | 4.9% | 6.4% | 3.1–7.5 | ChatGPT12Gemini4Google AI Mode5Perplexity10 |
| 63–15 | Australian Family Lawyers | 3.3% | 4.6% | 1.9–5.7 | ChatGPT6Gemini5Google AI Mode6Perplexity3 |
| 73–15 | Watts McCray Lawyers | 1.9% | 1.3% | 0.9–3.8 | ChatGPT5Gemini9Google AI Mode7Perplexity7 |
| 83–15 | Women's Legal Service Australia | 1.8% | 1.2% | 0.9–3.7 | ChatGPT8Gemini11Google AI Mode8Perplexity13 |
| 94–15 | Barkus Doolan Winning | 1.6% | 1.3% | 0.7–3.5 | ChatGPT7Gemini8Google AI Mode9Perplexity6 |
| 104–15 | Page Provan | 1.6% | 1.9% | 0.7–3.5 | ChatGPT11Gemini10Google AI Mode10Perplexity9 |
| 114–15 | Sarah Bevan Family Lawyers | 1.5% | 2.4% | 0.7–3.4 | ChatGPT14Gemini12Google AI Mode11Perplexity12 |
| 124–15 | Independent Children's Lawyer Panel Firms | 1.4% | 1.7% | 0.6–3.2 | ChatGPT9Gemini7Google AI Mode12Perplexity14 |
| 136–15 | Slater and Gordon | 1.1% | 0.8% | 0.4–2.7 | ChatGPT10Gemini13Google AI Mode13Perplexity8 |
| 146–15 | Justice Family Lawyers | 0.8% | 0.7% | 0.3–2.4 | ChatGPT13Gemini14Google AI Mode14Perplexity11 |
| 156–15 | Barry Nilsson Lawyers | 0.7% | 0.7% | 0.2–2.2 | ChatGPT15Gemini15Google AI Mode15Perplexity15 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 7 of 12 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Services Australia | 1 | 1 | 2 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| Legal Aid Commissions (state-based) | 2 | 2 | 1 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Lander & Rogers | 4 | 3 | 3 | 5 | ChatGPTGeminiGoogle AI ModePerplexity |
| Nicholes Family Lawyers | 3 | 6 | 4 | 4 | ChatGPTGeminiGoogle AI ModePerplexity |
| Australian Family Lawyers | 6 | 5 | 6 | 3 | ChatGPTGeminiGoogle AI ModePerplexity |
| Watts McCray Lawyers | 5 | 9 | 7 | 7 | ChatGPTGeminiGoogle AI ModePerplexity |
| Barkus Doolan Winning | 7 | 8 | 9 | 6 | ChatGPTGeminiGoogle AI ModePerplexity |
| Armstrong Legal | – | 4 | 5 | 10 | GeminiGoogle AI ModePerplexity |
| Page Provan | – | 10 | 10 | 9 | GeminiGoogle AI ModePerplexity |
| Independent Children's Lawyer Panel Firms | 9 | 7 | – | – | ChatGPTGemini |
| Women's Legal Service Australia | 8 | – | 8 | – | ChatGPTGoogle AI Mode |
| Slater and Gordon | 10 | – | – | 8 | ChatGPTPerplexity |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, family law, Australia.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| fcfcoa.gov.au | 31.5% | 5.6% | 16.0% | 3.0% |
| servicesaustralia.gov.au | 8.0% | 1.9% | 6.9% | 1.2% |
| ag.gov.au | 6.2% | 0.7% | 3.1% | 0.3% |
| legislation.gov.au | 5.8% | – | 1× | – |
| nsw.gov.au | 2.5% | 4.4% | 5.0% | 3.7% |
| mediationsaustralia.com.au | 0.1% | 3.8% | 1× | 0.7% |
| emerafamilylaw.com.au | <0.1% | 2.5% | 1.0% | 0.3% |
| gov.uk | <0.1% | – | – | 2.5% |
| gotocourt.com.au | 0.1% | 2.3% | 0.3% | 0.8% |
| ramsdenfamilylaw.com.au | 0.1% | 2.3% | 0.1% | 0.9% |
| legalaid.qld.gov.au | 2.2% | 0.4% | 1.2% | 0.6% |
| minorsfamilylaw.com.au | – | 2.2% | 0.4% | 0.2% |
05 · The questions we asked
371 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
80% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 135 |
| Informational | 40 |
| Branded comparison | 20 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“Should I choose Pre-Nuptial and Pre-Cohabitation Agreements or court litigation if my main priority is Enforceable and ironclad asset protection agreements as of latest information?”
“Can you recommend top-rated accredited family law specialists for Paternity and Parentage Disputes with strong client ratings for Privacy/confidentiality as of latest information?”
Examples · Problem-aware
“We separated six months ago but still live in the same house, how do I prove separation for Divorce Under One Roof (Separation Proof) as of latest information?”
“We separated six months ago but still live in the same house, how do I prove separation for Services Australia Administrative Assessments as of latest information?”
Examples · Informational
“Can you explain how International Surrogacy and Parentage Orders works and what initial documents are required as of latest information?”
“What are the legal requirements for Domestic and Family Violence Protection under Australian law in 2027 as of latest information?”
Examples · Branded comparison
“Australian Family Lawyers vs Services Australia for Comparison between relying on the government administrative assessment framework versus engaging private legal counsel to negotiate Binding Child Support Agreements (BCSAs) or litigate departure determinations. as of latest information?”
Examples · Branded sentiment
“Is Australian Family Lawyers a good choice in paternity and parentage disputes as of latest information?”
“Is Women's Legal Service Australia a good choice in domestic and family violence protection as of latest information?”
Source: Findrix research. 371 buyer questions by intent, family law, Australia.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 11 family law segments.
| Segment |
|---|
| Divorce and Property Settlement |
| Parenting and Children's Matters |
| Divorce and Relationship Dissolution |
| Domestic and Family Violence Protection |
| Child Support |
| Cross-Border and International Family Law |
| Paternity and Parentage Disputes |
| Binding Financial Agreements (BFAs) |
| Surrogacy, Adoption, and Parentage |
| Elder and Aging-Related Family Matters |
| Same-Sex and LGBTIQ+ Family Matters |
11 segments
Examples · Divorce and Property Settlement
“Should I choose Binding Financial Agreements Post-Separation or court litigation if my main priority is Minimise cost and delay as of latest information?”
Examples · Parenting and Children's Matters
“What are the legal steps to formalise a Parenting Plans and Consent Orders to protect against future Child's stability and best interests as of latest information?”
Examples · Divorce and Relationship Dissolution
“How do I apply for Divorce and Relationship Dissolution without going to court if both parties already agree on terms as of latest information?”
Examples · Domestic and Family Violence Protection
“Is Women's Legal Service Australia a good choice in domestic and family violence protection as of latest information?”
Examples · Child Support
“Should I choose Private/Limited Child Support Agreements or court litigation if my main priority is Reliable enforcement of payments as of latest information?”
Examples · Cross-Border and International Family Law
“Should I choose Foreign Judgment Recognition and Enforcement or court litigation if my main priority is Smooth cross-border processes if applicable as of latest information?”
Examples · Paternity and Parentage Disputes
“Can you recommend top-rated accredited family law specialists for Paternity and Parentage Disputes with strong client ratings for Privacy/confidentiality as of latest information?”
Examples · Binding Financial Agreements (BFAs)
“Should I choose Pre-Nuptial and Pre-Cohabitation Agreements or court litigation if my main priority is Enforceable and ironclad asset protection agreements as of latest information?”
Examples · Surrogacy, Adoption, and Parentage
“What are the legal steps to formalise a Altruistic Domestic Surrogacy Agreements to protect against future Clear co-parenting arrangements as of latest information?”
Examples · Elder and Aging-Related Family Matters
“Can you recommend top-rated accredited family law specialists for Elder and Aging-Related Family Matters with strong client ratings for Experience detecting/addressing financial elder abuse as of latest information?”
Examples · Same-Sex and LGBTIQ+ Family Matters
“What is the legal difference between a Co-Parenting Agreements for Non-Biological Parents and informal parenting plans in terms of Expertise in non-biological parent recognition law as of latest information?”
Source: Findrix research. 11 product segments covered by the question set, family law, Australia.
Neighbouring markets · Legal Services
United States · Australia
Personal Injury & Compensation Law
Google AI Mode leader Maurice Blackburn Lawyers · 23.0% · 12 brands measured
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Frequently asked questions
What does this Family Law AI Search report measure?
Which family law brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in Australia ask them for advice. We asked 371 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Family Law brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 7 of 12 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Family Law questions are included?
Questions real buyers ask across 11 product segments, from problem-aware to solution-aware, informational and branded ones. 80% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.