AI search radar
How does ChatGPT answer
Software questions in Australia?
Explore which brands it recommends, which sources it relies on,
and how its citations vary across Software markets.
- Software markets
- 3
- Top-20 brands
- 59
- Questions
- 1,049
- Citations
- 55,054
01 · Engine profile
Where do the engines get
their Software answers from?
Same markets, same questions — but each engine
builds its answers from its own pool of cited sites.
4,485
domains cited — the widest pool of the 4 engines
Gemini 2,280 · Google AI Mode 1,828 · Perplexity 4,249
Source: Findrix research. 3 AU Software markets · 1,049 questions · 3 runs per question per engine · measured Sep 2026.
02 · Engine consensus
Do the engines agree on who
leads each Software market?
The brand ChatGPT names first in each of the 3 Software markets, next to what
Gemini, Google AI Mode and Perplexity name first.
| Software market | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| Field Service Management SoftwareDifferent #1 | ServiceM851.3% | simPRO33.6% | simPRO39.3% | Jobber18.2% |
| HR & Payroll SoftwareDifferent #1 | Employment Hero32.3% | Employment Hero23.4% | Employment Hero23.2% | Rippling17.2% |
| Marketing Software | Klaviyo17.2% | Klaviyo21.3% | Klaviyo20.9% | Klaviyo10.3% |
03 · Market landscape
Where is ChatGPT most concentrated on a few brands?
Top-3 brands hold 47% of mentions in Field Service Management Software and 19% in HR & Payroll Software,
but only 11% in Marketing Software — the most open Software market on ChatGPT.
| Software market | Most named brand | Mention rate Share of questions where the engine names the brand | Brands mentioned Distinct brands the engine named in this market | Concentration level How much of all mentions go to the three most-named brands |
|---|---|---|---|---|
| Field Service Management Software | ServiceM8 | 51.3% | 20 | Highly concentrated |
| HR & Payroll Software | Employment Hero | 32.3% | 43 | Medium concentrated |
| Marketing Software | Klaviyo | 17.2% | 35 | Medium concentrated |
04 · Brands
Which brands does ChatGPT recommend across Software?
See which brands make ChatGPT’s top 20 across Software markets, and where each brand is most visible.
- 0brands in ChatGPT’s top 20
in all 3 markets - 1brand in ChatGPT’s top 20
in 2 markets - 58brands in ChatGPT’s top 20
in only 1 market
| Brand | Markets present Software markets where the brand is in ChatGPT’s top 20 | Field Service Management Software | HR & Payroll Software | Marketing Software |
|---|---|---|---|---|
| Deputy | 2 / 3 | 0.9% | 11.5% | Not in top 20 |
| ServiceM8 | 1 / 3 | 51.3% | Not in top 20 | Not in top 20 |
| simPRO | 1 / 3 | 45.3% | Not in top 20 | Not in top 20 |
| Employment Hero | 1 / 3 | Not in top 20 | 32.3% | Not in top 20 |
| Tradify | 1 / 3 | 26.3% | Not in top 20 | Not in top 20 |
| Workday | 1 / 3 | Not in top 20 | 25.9% | Not in top 20 |
| Jobber | 1 / 3 | 24.8% | Not in top 20 | Not in top 20 |
| AroFlo | 1 / 3 | 23.4% | Not in top 20 | Not in top 20 |
| Xero | 1 / 3 | Not in top 20 | 20.3% | Not in top 20 |
| MYOB | 1 / 3 | Not in top 20 | 20.1% | Not in top 20 |
05 · Sources
Where does ChatGPT get its Software recommendations from?
These are the websites most often cited in ChatGPT’s Software recommendations, and how many markets they appear in.
| # | Source | Citations Times ChatGPT cited the site in Software answers | Software markets Markets where the site is cited |
|---|---|---|---|
| 1 | google.com | 1,565 | |
| 2 | fairwork.gov.au | 1,521 | |
| 3 | servicem8.com | 1,517 | |
| 4 | simprogroup.com | 1,205 | |
| 5 | employmenthero.com | 1,183 | |
| 6 | g2.com | 1,078 | |
| 7 | oaic.gov.au | 856 | |
| 8 | ato.gov.au | 839 | |
| 9 | klaviyo.com | 794 | |
| 10 | braze.com | 781 |
06 · Question intent
What do people ask ChatGPT about Software?
See what kinds of Software questions make up the dataset and explore a few examples.
| Intent | Share of questions |
|---|---|
| Solution-aware | 46% |
| Problem-aware | 31% |
| Informational | 11% |
| Branded comparison | 7% |
| Branded sentiment | 5% |
Example prompts
- “What is the best way to eliminate double bookings and improve Real-time job status and SLA tracking when coordinating multiple mobile service vans as of latest information?”Problem-aware
- “What is the best way to eliminate double bookings and improve Recurring roster/scheduling management when coordinating multiple mobile service vans as of latest information?”Problem-aware
- “What is the best way to eliminate double bookings and improve Customer communication/notifications when coordinating multiple mobile service vans as of latest information?”Problem-aware
- “Is Skimmer a good choice in pool & spa services as of latest information?”Branded sentiment
- “FireMate vs Uptick for Specialized fire protection compliance, AS1851 routine testing workflows, defect quoting, and automated building compliance certification. as of latest information?”Branded comparison
- “What field service management platforms offer specialized features for Gasfitting & Compliance Certification with strong Compliance certificate generation (gas/water) as of latest information?”Solution-aware
Frequently asked questions
What does this ChatGPT Software report measure?
Which brands ChatGPT names when buyers in Australia ask Software questions, and which websites it cites in those answers. It covers 3 Software markets and 1,049 buyer questions, each asked 3 times, and sets ChatGPT next to Gemini, Google AI Mode and Perplexity on the same questions.
“Mention rate” — what does it mean?
The share of buyer questions where ChatGPT names the brand. Each question is asked 3 times, and every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.
What does “market concentration” mean?
How much of all brand mentions in a market go to its three most-named brands. When the top three hold most of the mentions, the market is highly concentrated and hard to break into; when mentions are spread over dozens of brands, it is open.
Which Software markets are included?
3 AU markets measured on ChatGPT: Field Service Management Software, HR & Payroll Software and Marketing Software. Each market has its own question set, its own brands and its own ranking.
Why are only 20 brands shown per market?
Radar publishes the top 20 brands of each engine in each market. A brand missing from a table here can still be named by ChatGPT — just below its top 20.
What counts as a citation?
A link to a website that ChatGPT shows as a source in its answer. We count every cited URL and group them by domain.
Why can ChatGPT mention a brand without citing its website?
Naming a brand and citing a source are separate. ChatGPT often recommends a brand while linking to a publisher, a retailer or an association that wrote about it. That is why the brand ranking and the sources table can tell different stories.
Will I get the same answers if I ask ChatGPT these questions myself?
Not word for word. Answers vary between runs, accounts and locations, which is why every question is asked 3 times and the results are read as rates with a 95% range. A single answer you get yourself is one sample from the same spread.