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How does Google AI Mode answer
Software questions in Australia?
Explore which brands it recommends, which sources it relies on,
and how its citations vary across Software markets.
- Software markets
- 4
- Top-20 brands
- 77
- Questions
- 1,600
- Citations
- 6,691
01 · Engine profile
Where do the engines get
their Software answers from?
Same markets, same questions — but each engine
builds its answers from its own pool of cited sites.
1,220
domains cited in Software answers
ChatGPT 3,560 · Gemini 965
Source: Findrix research. 4 AU Software markets · 1,600 questions · 1 run per question · measured Oct 2026.
02 · Engine consensus
Do the engines agree on who
leads each Software market?
The brand Google AI Mode names first in each of the 4 Software markets, next to what
ChatGPT and Gemini name first.
| Software market | Google AI Mode | ChatGPT | Gemini |
|---|---|---|---|
| Accounting & Personal Finance Software | Xero98.8% | Xero96.5% | Xero98.8% |
| Field Service Management Software | simPRO81.5% | simPRO73.0% | simPRO75.3% |
| HR & Payroll Software | Employment Hero80.8% | Employment Hero84.8% | Employment Hero81.4% |
| Marketing SoftwareDifferent #1 | HubSpot66.0% | Salesforce71.5% | HubSpot72.5% |
03 · Market landscape
Where is Google AI Mode most concentrated on a few brands?
Top-3 brands hold 43% of mentions in Field Service Management Software and 43% in Accounting & Personal Finance Software,
but only 24% in Marketing Software — the most open Software market on Google AI Mode.
| Software market | Most named brand | Mention rate Share of the engine’s answers in the market that name the brand | Brands mentioned Distinct brands the engine named in this market | Concentration level How much of all mentions go to the three most-named brands |
|---|---|---|---|---|
| Field Service Management Software | simPRO | 81.5% | 88 | Highly concentrated |
| Accounting & Personal Finance Software | Xero | 98.8% | 124 | Highly concentrated |
| HR & Payroll Software | Employment Hero | 80.8% | 134 | Medium concentrated |
| Marketing Software | HubSpot | 66.0% | 245 | Medium concentrated |
04 · Brands
Which brands does Google AI Mode recommend across Software?
See which brands make Google AI Mode’s top 20 across Software markets, and where each brand is most visible.
- 0brands in Google AI Mode’s top 20
in 3 or 4 markets - 3brands in Google AI Mode’s top 20
in 2 markets - 74brands in Google AI Mode’s top 20
in only 1 market
| Brand | Markets present Software markets where the brand is in Google AI Mode’s top 20 | Accounting & Personal Finance Software | Field Service Management Software | HR & Payroll Software | Marketing Software |
|---|---|---|---|---|---|
| Xero | 2 / 4 | 98.8% | Not in top 20 | 39.3% | Not in top 20 |
| MYOB | 2 / 4 | 90.3% | Not in top 20 | 26.5% | Not in top 20 |
| Employment Hero | 2 / 4 | 8.5% | Not in top 20 | 80.8% | Not in top 20 |
| simPRO | 1 / 4 | Not in top 20 | 81.5% | Not in top 20 | Not in top 20 |
| HubSpot | 1 / 4 | Not in top 20 | Not in top 20 | Not in top 20 | 66.0% |
| Salesforce | 1 / 4 | Not in top 20 | Not in top 20 | Not in top 20 | 65.5% |
| ServiceM8 | 1 / 4 | Not in top 20 | 59.3% | Not in top 20 | Not in top 20 |
| AroFlo | 1 / 4 | Not in top 20 | 49.3% | Not in top 20 | Not in top 20 |
| Klaviyo | 1 / 4 | Not in top 20 | Not in top 20 | Not in top 20 | 42.5% |
| Adobe | 1 / 4 | Not in top 20 | Not in top 20 | Not in top 20 | 41.8% |
05 · Sources
Where does Google AI Mode get its Software recommendations from?
These are the websites most often cited in Google AI Mode’s Software recommendations, and how many markets they appear in.
| # | Source | Citations Times Google AI Mode cited the site in Software answers. Citations are counted per pass over the questions, so engines asked a different number of times can be compared. | Software markets Markets where the site is cited |
|---|---|---|---|
| 1 | xero.com | 269 | |
| 2 | simprogroup.com | 253 | |
| 3 | employmenthero.com | 228 | |
| 4 | workit.com.au | 146 | |
| 5 | arrivy.com | 141 | |
| 6 | myob.com | 132 | |
| 7 | servicem8.com | 129 | |
| 8 | aroflo.com | 104 | |
| 9 | rosterelf.com | 99 | |
| 10 | fieldmagic.co | 93 |
06 · The questions we asked
What do people ask Google AI Mode about Software?
See what kinds of Software questions make up the dataset.
| By buying intent / By question type | Question type | Share of questions |
|---|---|---|
| By question type · 1,600 questions | General questions | 2% |
| By question type · 1,600 questions | Use case | 52% |
| By question type · 1,600 questions | Audience | 5% |
| By question type · 1,600 questions | Selection criteria | 30% |
| By question type · 1,600 questions | Problem to solve | 11% |
By question type · 1,600 questions
Example prompts
- “what are the best accounting software vendors in Australia?”General questions
- “which accounting software vendors are best for sole traders and independent contractors in Australia?”Audience
- “what are the best accounting software vendors for managing multi-year capital expenditure projects with strict audit compliance in Australia?”Use case
- “which accounting software vendors specialise in moving a paper-heavy compliance practice into standard cloud accounting in Australia?”Use case
- “how do accounting software vendors compare on low monthly starter subscription cost in Australia?”Selection criteria
- “which accounting software vendors are best on advanced management reporting with real-time business intelligence export in Australia?”Selection criteria
- “I'm dealing with landed cost inventory integration ecommerce accounting in Australia. Which accounting software vendors should I look at?”Problem to solve
- “which accounting software vendors are best value for money in Australia?”General questions
- “I'm dealing with automated client document collection portal accountant software in Australia. Which accounting software vendors should I look at?”Problem to solve
- “which accounting software vendors are best for public practice accountants and BAS agents managing client portfolios in Australia?”Audience
- “what are the best FSM software providers in Australia?”General questions
- “which FSM software providers are best for enterprise utility, telecommunications, and civil infrastructure service providers in Australia?”Audience
- “which FSM software providers specialise in adding online booking so customers can request available service slots in Australia?”Use case
- “what are the top-rated FSM software providers for bi-directional integration with SAP S/4HANA or Microsoft Dynamics 365 Finance in Australia?”Selection criteria
- “offline mobile inspection app no signal plant rooms. which FSM software providers can help in Australia?”Problem to solve
Frequently asked questions
What does this Google AI Mode Software report measure?
Which brands Google AI Mode names when buyers in Australia ask Software questions, and which websites it cites in those answers. It covers 4 Software markets and 1,600 buyer questions, each asked once, and sets Google AI Mode next to ChatGPT and Gemini on the same questions.
“Mention rate” — what does it mean?
The share of Google AI Mode’s answers to a market’s buyer questions that name the brand. Each question is asked once, and every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.
What does “market concentration” mean?
How much of all brand mentions in a market go to its three most-named brands. When the top three hold most of the mentions, the market is highly concentrated and hard to break into; when mentions are spread over dozens of brands, it is open.
Which Software markets are included?
4 AU markets measured on Google AI Mode: Accounting & Personal Finance Software, Field Service Management Software, HR & Payroll Software and Marketing Software. Each market has its own question set, its own brands and its own ranking.
Why are only 20 brands shown per market?
Radar publishes the top 20 brands of each engine in each market. A brand missing from a table here can still be named by Google AI Mode — just below its top 20.
What counts as a citation?
A link to a website that Google AI Mode shows as a source in its answer. We count every cited URL and group them by domain.
Why can Google AI Mode mention a brand without citing its website?
Naming a brand and citing a source are separate. Google AI Mode often recommends a brand while linking to a publisher, a retailer or an association that wrote about it. That is why the brand ranking and the sources table can tell different stories.
Will I get the same answers if I ask Google AI Mode these questions myself?
Not word for word. Answers vary between runs, accounts and locations, which is why every question is asked once and the results are read as rates with a 95% range. A single answer you get yourself is one sample from the same spread.