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ItalianoBeauty & Personal Care in AI answers,
United States
See which brands AI recommends across beauty & personal care markets, who shows up
across categories, and which sources shape those recommendations.
- Markets
- 5
- Top-20 brands
- 122
- AI answers
- 12,000
- AI engines
- 3
01 · Market landscape
How does AI visibility differ
across Beauty & Personal Care markets?
See which brands lead each Beauty & Personal Care market on ChatGPT and how many brands it ranks.
| # | Market | Most named brand | Leader’s mention rate | Brands | Open |
|---|---|---|---|---|---|
| 1 | Facial Skincare | CeraVe | 343 | ||
| 2 | Oral Care Products | GUM | 263 | ||
| 3 | Makeup & Cosmetics | e.l.f. | 201 | ||
| 4 | Sun Care & Tanning | Ulta Beauty | 253 | ||
| 5 | Haircare | Olaplex | 321 |
02 · Competitive landscape
Which brands show up across Beauty & Personal Care markets?
See which brands make ChatGPT’s top 20 in more than one Beauty & Personal Care market, and where their visibility is strongest.
| # | Brand | Markets in top 20 | Facial Skincare | Oral Care Products | Makeup & Cosmetics | Sun Care & Tanning | Haircare |
|---|---|---|---|---|---|---|---|
| 1 | CeraVe | 2/5 | 51.9% | Not in top 20 | Not in top 20 | 17.3% | Not in top 20 |
| 2 | La Roche-Posay | 2/5 | 48.8% | Not in top 20 | Not in top 20 | 25.5% | Not in top 20 |
| 3 | Neutrogena | 2/5 | 25.4% | Not in top 20 | Not in top 20 | 22.1% | Not in top 20 |
| 4 | EltaMD | 2/5 | 10.6% | Not in top 20 | Not in top 20 | 23.3% | Not in top 20 |
| 5 | L'Oréal | 2/5 | Not in top 20 | Not in top 20 | 23.0% | Not in top 20 | 12.1% |
| 6 | Colorescience | 2/5 | 5.3% | Not in top 20 | Not in top 20 | 18.3% | Not in top 20 |
| 7 | L'Oréal Paris | 2/5 | Not in top 20 | Not in top 20 | 15.4% | Not in top 20 | 10.3% |
| 8 | GUM | 1/5 | Not in top 20 | 50.2% | Not in top 20 | Not in top 20 | Not in top 20 |
| 9 | e.l.f. | 1/5 | Not in top 20 | Not in top 20 | 44.4% | Not in top 20 | Not in top 20 |
| 10 | e.l.f. Cosmetics | 1/5 | Not in top 20 | Not in top 20 | 41.1% | Not in top 20 | Not in top 20 |
03 · Sources
Who shapes Beauty & Personal Care recommendations?
The domains ChatGPT cites most often across Beauty & Personal Care markets.
Frequently asked questions
What does the Findrix Beauty & Personal Care report measure?
Which brands ChatGPT, Gemini and Google AI Mode name when buyers in the United States ask for beauty & personal care recommendations, and which sites those engines cite. It covers 5 Beauty & Personal Care markets, each measured on its own set of buyer questions in Oct 2026.
Which markets are included in the Beauty & Personal Care dataset?
5 United States markets: makeup & cosmetics, facial skincare, haircare, oral care products and sun care & tanning. Each has its own questions, brands and ranking.
What does “mention rate” mean?
The share of an engine’s answers to a market’s buyer questions that name the brand. Each question is asked once to each engine. Every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.
Why are rates shown for one engine at a time?
Each engine answers a different number of questions with its own sources, so its rates have their own denominator. Adding them up would compare unlike numbers — pick an engine to see its view of every market.
Why is a brand’s cell empty in a market?
The table shows each engine’s published top 20 per market. An empty cell means the brand is not in that top 20 — it may still be named, just less often than the brands above it.
Can I compare mention rates across different markets?
Only with care. Every market has its own question set and its own number of competing brands, so a lower rate in a crowded market can be a stronger position than a higher rate in a concentrated one. Compare brands within a market; across markets, compare places, not rates.
Where do the questions in this dataset come from?
From the way people actually shop each category: recommendation, comparison and problem-first questions, 800 per market. The set is fixed for a measurement, so every brand in a market is judged on the same questions.
How often is the data updated?
Every market is a dated measurement — the Beauty & Personal Care figures on this page were collected in Oct 2026. We re-measure markets and add new ones over time; the date on the page always tells you which run you are looking at.
How can I find my brand in the Beauty & Personal Care report?
Type your full brand name into the search at the top of this page — it is an exact match across every brand in our published top 20s. Not there yet? Start a free trial and we will measure your brand in your own market.