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ItalianoWhich oral care products brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 72
- Questions
- 800
- Answers
- 2,400
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where ChatGPT names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | GUM | 50.2% | 20.4% | 46.8–53.7 | ChatGPT1Gemini1Google AI Mode1 |
| 22–3 | Crest | 27.5% | 5.9% | 24.4–30.6 | ChatGPT2Gemini2Google AI Mode2 |
| 32–3 | Colgate | 24.4% | 5.2% | 21.4–27.4 | ChatGPT3Gemini3Google AI Mode3 |
| 44–12 | Sensodyne | 10.9% | 2.0% | 8.7–13.0 | ChatGPT4Gemini5Google AI Mode5 |
| 54–15 | Colgate Optic White | 9.4% | 1.6% | 7.5–11.6 | ChatGPT5Gemini7Google AI Mode7 |
| 64–15 | Listerine | 9.4% | 2.2% | 7.5–11.6 | ChatGPT6Gemini6Google AI Mode6 |
| 74–15 | TheraBreath | 9.3% | 2.1% | 7.4–11.5 | ChatGPT7Gemini4Google AI Mode4 |
| 84–18 | DenTek | 8.6% | 4.9% | 6.9–10.8 | ChatGPT8Gemini10Google AI Mode9 |
| 94–18 | Bite | 8.1% | 4.3% | 6.4–10.2 | ChatGPT9Gemini8Google AI Mode10 |
| 104–18 | Biotene | 8.0% | 2.2% | 6.3–10.1 | ChatGPT10Gemini13Google AI Mode12 |
| 114–20 | Pronamel | 7.6% | 1.3% | 6.0–9.7 | ChatGPT11Gemini12Google AI Mode13 |
| 124–20 | ACT | 6.8% | 1.8% | 5.2–8.7 | ChatGPT12Gemini9Google AI Mode14 |
| 135–20 | Lumineux | 6.5% | 1.5% | 5.0–8.4 | ChatGPT13Gemini14Google AI Mode11 |
| 145–20 | Efferdent | 6.4% | 3.8% | 4.9–8.3 | ChatGPT14Gemini18Google AI Mode18 |
| 155–20 | Polident | 6.0% | 3.1% | 4.6–7.9 | ChatGPT15Gemini19Google AI Mode16 |
| 168–20 | CloSYS | 5.4% | 1.2% | 4.0–7.2 | ChatGPT16Gemini11Google AI Mode8 |
| 178–20 | Waterpik | 5.3% | 3.3% | 3.9–7.0 | ChatGPT17Gemini20Google AI Mode17 |
| 188–20 | GuruNanda | 5.1% | 1.9% | 3.8–6.9 | ChatGPT18 |
| 1911–20 | Boka | 4.5% | 1.1% | 3.3–6.2 | ChatGPT19Gemini16Google AI Mode15 |
| 2011–20 | Quip | 4.4% | 2.2% | 3.2–6.0 | ChatGPT20Gemini17 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 9 of 12 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| GUM | 1 | 1 | 1 | n/a | ChatGPTGeminiGoogle AI Mode |
| Crest | 2 | 2 | 2 | n/a | ChatGPTGeminiGoogle AI Mode |
| Colgate | 3 | 3 | 3 | n/a | ChatGPTGeminiGoogle AI Mode |
| Sensodyne | 4 | 5 | 5 | n/a | ChatGPTGeminiGoogle AI Mode |
| TheraBreath | 7 | 4 | 4 | n/a | ChatGPTGeminiGoogle AI Mode |
| Listerine | 6 | 6 | 6 | n/a | ChatGPTGeminiGoogle AI Mode |
| Colgate Optic White | 5 | 7 | 7 | n/a | ChatGPTGeminiGoogle AI Mode |
| DenTek | 8 | 10 | 9 | n/a | ChatGPTGeminiGoogle AI Mode |
| Bite | 9 | 8 | 10 | n/a | ChatGPTGeminiGoogle AI Mode |
| CloSYS | – | – | 8 | n/a | Google AI Mode |
| ACT | – | 9 | – | n/a | Gemini |
| Biotene | 10 | – | – | n/a | ChatGPT |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10 · n/a — the engine gave too few answers here to publish a ranking.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, oral care products, United States.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| google.com | 0.1% | 0.1% | 49.4% | n/a |
| walmart.com | 15.3% | 1.0% | 0.4% | n/a |
| ada.org | 12.4% | 0.1% | 0.7% | n/a |
| dentalartsofatlantis.com | – | 5.8% | 1.8% | n/a |
| forbes.com | <0.1% | 5.5% | 2.8% | n/a |
| dentalreviewed.com | 0.4% | 5.0% | 1.0% | n/a |
| nih.gov | 4.6% | 1× | 0.7% | n/a |
| amazon.com | 0.9% | – | 4.2% | n/a |
| health.com | 0.8% | – | 4.1% | n/a |
| dentalroundup.com | 0.3% | 4.0% | 0.1% | n/a |
| reddit.com | 4.0% | 0.3% | 1.8% | n/a |
| mydentaladvocate.com | 0.2% | 2.9% | – | n/a |
04 · The questions we asked
800 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 112 |
| Use case | 280 |
| Audience | 167 |
| Selection criteria | 155 |
| Problem to solve | 86 |
By question type
Examples · General questions
“what are the best oral care brands in the US?”
“what are the best sensitivity toothpastes in the US?”
Examples · Use case
“which brands make the best whitening strips for coffee stains in the US?”
“which interdental brushes have the best reputation for braces in the US?”
Examples · Audience
“which denture adhesives are best for partial denture wearers in the US?”
“which oral care brands do gadget enthusiasts upgrading to smart dental tools usually go with in the US?”
Examples · Selection criteria
“how do oral care brands compare on potassium nitrate versus stannous fluoride formulas in the US?”
“what are the top-rated manual toothbrushes for bristle softness in the US?”
Examples · Problem to solve
“Whitening strips caused severe tooth pain and cold sensitivity, so I have stopped using them and am seeking dental advice. Which oral care brands offer gentle non-whitening daily-care options to consider after that advice in the US?”
“dental night guard causes gagging. which dental night guards should I buy in the US?”
Source: Findrix research. 800 buyer questions by question type, oral care products, United States.
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Frequently asked questions
What does this Oral Care Products AI Search report measure?
Which oral care products brands ChatGPT, Gemini and Google AI Mode name when buyers in the United States ask them for advice. We asked 800 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Oral Care Products brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 9 of 12 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.