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ItalianoWhich sun care & tanning brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 253
- Questions
- 800
- Answers
- 2,400
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of ChatGPT’s answers in this market that name the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–2 | Ulta Beauty | 32.9% | 5.3% | 29.6–36.1 | ChatGPT1Google AI Mode2 |
| 21–3 | Supergoop! | 30.3% | 5.1% | 27.1–33.4 | ChatGPT2Gemini1Google AI Mode1 |
| 32–9 | La Roche-Posay | 25.5% | 4.2% | 22.5–28.5 | ChatGPT3Gemini7Google AI Mode6 |
| 43–9 | BLUE LIZARD | 24.0% | 4.4% | 21.0–27.0 | ChatGPT4Gemini12Google AI Mode9 |
| 53–10 | St. Tropez | 23.8% | 4.0% | 20.8–26.7 | ChatGPT5Gemini4Google AI Mode7 |
| 63–10 | EltaMD | 23.3% | 3.8% | 20.3–26.2 | ChatGPT6Gemini3Google AI Mode3 |
| 73–13 | Neutrogena | 22.1% | 3.7% | 19.2–25.0 | ChatGPT7Gemini6Google AI Mode12 |
| 83–13 | Sun Bum | 21.1% | 3.6% | 18.3–24.0 | ChatGPT8Gemini2Google AI Mode5 |
| 93–13 | Bondi Sands | 20.5% | 3.5% | 17.7–23.3 | ChatGPT9Gemini8Google AI Mode8 |
| 105–14 | Colorescience | 18.3% | 3.1% | 15.6–20.9 | ChatGPT10Gemini5Google AI Mode4 |
| 117–15 | Vacation | 17.5% | 3.0% | 14.9–20.1 | ChatGPT11Gemini15Google AI Mode17 |
| 127–15 | Tanologist | 17.4% | 3.0% | 14.7–20.0 | ChatGPT12Gemini10Google AI Mode13 |
| 137–15 | CeraVe | 17.3% | 2.9% | 14.6–19.9 | ChatGPT13Gemini17Google AI Mode16 |
| 1410–17 | Banana Boat | 14.9% | 2.8% | 12.4–17.3 | ChatGPT14Gemini20Google AI Mode15 |
| 1511–19 | Tan-Luxe | 13.0% | 2.2% | 10.7–15.3 | ChatGPT15Gemini9Google AI Mode10 |
| 1614–20 | Coola | 11.6% | 2.0% | 9.4–13.9 | ChatGPT16Gemini14Google AI Mode14 |
| 1714–20 | Eucerin | 10.5% | 1.8% | 8.4–12.6 | ChatGPT17 |
| 1815–20 | Isle of Paradise | 10.1% | 1.7% | 8.0–12.2 | ChatGPT18Gemini13Google AI Mode11 |
| 1915–20 | Australian Gold | 9.5% | 1.8% | 7.7–11.7 | ChatGPT19Gemini19Google AI Mode20 |
| 2016–20 | Loving Tan | 8.5% | 1.4% | 6.8–10.6 | ChatGPT20Google AI Mode18 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 7 of 12 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | In top 10 of |
|---|---|---|---|---|
| Supergoop! | 2 | 1 | 1 | ChatGPTGeminiGoogle AI Mode |
| EltaMD | 6 | 3 | 3 | ChatGPTGeminiGoogle AI Mode |
| Sun Bum | 8 | 2 | 5 | ChatGPTGeminiGoogle AI Mode |
| La Roche-Posay | 3 | 7 | 6 | ChatGPTGeminiGoogle AI Mode |
| St. Tropez | 5 | 4 | 7 | ChatGPTGeminiGoogle AI Mode |
| Colorescience | 10 | 5 | 4 | ChatGPTGeminiGoogle AI Mode |
| Bondi Sands | 9 | 8 | 8 | ChatGPTGeminiGoogle AI Mode |
| Ulta Beauty | 1 | – | 2 | ChatGPTGoogle AI Mode |
| BLUE LIZARD | 4 | – | 9 | ChatGPTGoogle AI Mode |
| Neutrogena | 7 | 6 | – | ChatGPTGemini |
| Tan-Luxe | – | 9 | 10 | GeminiGoogle AI Mode |
| Tanologist | – | 10 | – | Gemini |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, sun care & tanning, United States.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| google.com | <0.1% | – | 66.1% |
| ulta.com | 14.6% | 2.2% | 1.2% |
| whowhatwear.com | 0.7% | 8.7% | 0.7% |
| target.com | 7.2% | 1.7% | 1.0% |
| walmart.com | 5.8% | 0.8% | 0.1% |
| forbes.com | <0.1% | 5.3% | 0.6% |
| nbcnews.com | 3.3% | 5.3% | 0.5% |
| marieclaire.com | 0.3% | 5.0% | 0.3% |
| reddit.com | 4.9% | 0.4% | 2.3% |
| goodhousekeeping.com | 1.8% | 3.7% | 1× |
| byrdie.com | 0.2% | – | 3.5% |
| aad.org | 2.8% | <0.1% | – |
04 · The questions we asked
800 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 129 |
| Use case | 279 |
| Audience | 156 |
| Selection criteria | 156 |
| Problem to solve | 80 |
By question type
Examples · General questions
“what are the best face sunscreens in the US?”
“what are the best tanning mousses in the US?”
Examples · Use case
“what are the best tan removers for fixing streaky fake tan lines in the US?”
“what are the best matte sunscreens for wearing under makeup in the US?”
Examples · Audience
“which tanning waters are best for first time self tanners in the US?”
“which sun care brands are best for skincare-conscious adults wearing daily facial SPF in the US?”
Examples · Selection criteria
“which sun care brands should I choose if leaving zero white cast on deeper skin tones matters most in the US?”
“which sunscreen sprays should I choose if sweat and water resistance matters most in the US?”
Examples · Problem to solve
“sport sunscreen burns my eyes when sweating. which sport sunscreens should I buy in the US?”
“tanning mousse looks streaky and patchy. which tanning mousses should I buy in the US?”
Source: Findrix research. 800 buyer questions by question type, sun care & tanning, United States.
05 · Product types
Which products the questions cover
Select a product type to see example questions from this market.
By product type
Examples · Body Sunscreen Spray
“which sunscreen sprays should I choose if sweat and water resistance matters most in the US?”
Examples · Facial Sunscreen
“what are the best face sunscreens in the US?”
Examples · Matte Sunscreen for Oily Skin
“what are the best matte sunscreens for wearing under makeup in the US?”
Examples · Self Tanning Mousse
“what are the best tanning mousses in the US?”
“tanning mousse looks streaky and patchy. which tanning mousses should I buy in the US?”
Examples · Self Tanning Water & Spray
“which tanning waters are best for first time self tanners in the US?”
Examples · Water-Resistant Sport Sunscreen
“sport sunscreen burns my eyes when sweating. which sport sunscreens should I buy in the US?”
Examples · Self Tanning Eraser & Remover
“what are the best tan removers for fixing streaky fake tan lines in the US?”
Examples · No product type assigned
“which sun care brands should I choose if leaving zero white cast on deeper skin tones matters most in the US?”
“which sun care brands are best for skincare-conscious adults wearing daily facial SPF in the US?”
Neighbouring markets · Beauty & Personal Care
United States · Australia
Makeup & Cosmetics
ChatGPT leader e.l.f. · 44.4% · 201 brands measured
Open this marketUnited States · Australia
Facial Skincare
ChatGPT leader CeraVe · 51.9% · 343 brands measured
Open this marketUnited States · Australia
Haircare
ChatGPT leader Olaplex · 23.6% · 321 brands measured
Open this marketUnited States · Australia
Oral Care Products
ChatGPT leader GUM · 50.2% · 263 brands measured
Open this market
Frequently asked questions
What does this Sun Care & Tanning AI Search report measure?
Which sun care & tanning brands ChatGPT, Gemini and Google AI Mode name when buyers in the United States ask them for advice. We asked 800 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of an engine’s answers to this market’s buyer questions that name the brand. A 10% mention rate means the brand came up in about one answer in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Sun Care & Tanning brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 7 of 12 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.