AI search radar
How does Google AI Mode answer
Beauty & Personal Care questions in the United States?
Explore which brands it recommends, which sources it relies on,
and how its citations vary across Beauty & Personal Care markets.
- Beauty & Personal Care markets
- 2
- Top-20 brands
- 35
- Questions
- 1,158
- Citations
- 14,234
01 · Engine profile
Where do the engines get
their Beauty & Personal Care answers from?
Same markets, same questions — but each engine
builds its answers from its own pool of cited sites.
1,927
domains cited in Beauty & Personal Care answers
ChatGPT 1,296 · Gemini 2,063 · Perplexity 1,736
Source: Findrix research. 2 US Beauty & Personal Care markets · 1,158 questions · 3 runs per question per engine · measured Sep 2026.
02 · Engine consensus
Do the engines agree on who
leads each Beauty & Personal Care market?
The brand Google AI Mode names first in each of the 2 Beauty & Personal Care markets, next to what
ChatGPT, Gemini and Perplexity name first.
| Beauty & Personal Care market | Google AI Mode | ChatGPT | Gemini | Perplexity |
|---|---|---|---|---|
| Facial Skincare | CeraVe6.3% | CeraVe10.5% | CeraVe6.5% | CeraVe6.1% |
| Sun Care & TanningDifferent #1 | EltaMD8.5% | Blue Lizard14.2% | Sun Bum10.2% | La Roche-Posay9.5% |
03 · Market landscape
Where is Google AI Mode most concentrated on a few brands?
Top-3 brands hold 25% of mentions in Sun Care & Tanning,
but only 8% in Facial Skincare — the most open Beauty & Personal Care market on Google AI Mode.
| Beauty & Personal Care market | Most named brand | Mention rate Share of questions where the engine names the brand | Brands mentioned Distinct brands the engine named in this market | Concentration level How much of all mentions go to the three most-named brands |
|---|---|---|---|---|
| Sun Care & Tanning | EltaMD | 8.5% | 29 | Medium concentrated |
| Facial Skincare | CeraVe | 6.3% | 57 | Medium concentrated |
04 · Brands
Which brands does Google AI Mode recommend across Beauty & Personal Care?
See which brands make Google AI Mode’s top 20 across Beauty & Personal Care markets, and where each brand is most visible.
- 5brands in Google AI Mode’s top 20
in both markets - 30brands in Google AI Mode’s top 20
in only 1 market
| Brand | Markets present Beauty & Personal Care markets where the brand is in Google AI Mode’s top 20 | Facial Skincare | Sun Care & Tanning |
|---|---|---|---|
| EltaMD | 2 / 2 | 3.4% | 8.5% |
| La Roche-Posay | 2 / 2 | 5.1% | 7.4% |
| CeraVe | 2 / 2 | 6.3% | 4.7% |
| Supergoop! | 2 / 2 | 1.2% | 4.3% |
| Neutrogena | 2 / 2 | 4.1% | 3.5% |
| Bondi Sands | 1 / 2 | Not in top 20 | 8.1% |
| Sun Bum | 1 / 2 | Not in top 20 | 7.4% |
| Blue Lizard | 1 / 2 | Not in top 20 | 6.1% |
| St. Tropez | 1 / 2 | Not in top 20 | 5.9% |
| Isle of Paradise | 1 / 2 | Not in top 20 | 4.8% |
05 · Sources
Where does Google AI Mode get its Beauty & Personal Care recommendations from?
These are the websites most often cited in Google AI Mode’s Beauty & Personal Care recommendations, and how many markets they appear in.
| # | Source | Citations Times Google AI Mode cited the site in Beauty & Personal Care answers | Beauty & Personal Care markets Markets where the site is cited |
|---|---|---|---|
| 1 | google.com | 4,536 | |
| 2 | youtube.com | 1,497 | |
| 3 | instagram.com | 379 | |
| 4 | reddit.com | 289 | |
| 5 | facebook.com | 252 | |
| 6 | nih.gov | 176 | |
| 7 | byrdie.com | 161 | |
| 8 | ulta.com | 155 | |
| 9 | amazon.com | 129 | |
| 10 | sephora.com | 122 |
06 · Question intent
What do people ask Google AI Mode about Beauty & Personal Care?
See what kinds of Beauty & Personal Care questions make up the dataset and explore a few examples.
| Intent | Share of questions |
|---|---|
| Solution-aware | 41% |
| Problem-aware | 38% |
| Informational | 10% |
| Branded comparison | 6% |
| Branded sentiment | 4% |
Example prompts
- “What is the best deal right now on a Lip scrubs designed for Affordability and value as of latest information?”Solution-aware
- “CeraVe vs Neutrogena for drugstore hydrating gel-cream vs ceramide cream for dry/oily skin as of latest information?”Branded comparison
- “Is SkinCeuticals a good choice in medical/dermatological treatments as of latest information?”Branded sentiment
- “Is Laneige a good choice in lip care as of latest information?”Branded sentiment
- “La Roche-Posay vs SkinCeuticals for vitamin C antioxidant serum potency vs affordability as of latest information?”Branded comparison
- “Clinique vs Tatcha for Prestige 3-step daily cleansing, toning, and moisturizing starter rituals as of latest information?”Branded comparison
Frequently asked questions
What does this Google AI Mode Beauty & Personal Care report measure?
Which brands Google AI Mode names when buyers in the United States ask Beauty & Personal Care questions, and which websites it cites in those answers. It covers 2 Beauty & Personal Care markets and 1,158 buyer questions, each asked 3 times, and sets Google AI Mode next to ChatGPT, Gemini and Perplexity on the same questions.
“Mention rate” — what does it mean?
The share of buyer questions where Google AI Mode names the brand. Each question is asked 3 times, and every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.
What does “market concentration” mean?
How much of all brand mentions in a market go to its three most-named brands. When the top three hold most of the mentions, the market is highly concentrated and hard to break into; when mentions are spread over dozens of brands, it is open.
Which Beauty & Personal Care markets are included?
2 US markets measured on Google AI Mode: Facial Skincare and Sun Care & Tanning. Each market has its own question set, its own brands and its own ranking.
Why are only 20 brands shown per market?
Radar publishes the top 20 brands of each engine in each market. A brand missing from a table here can still be named by Google AI Mode — just below its top 20.
What counts as a citation?
A link to a website that Google AI Mode shows as a source in its answer. We count every cited URL and group them by domain.
Why can Google AI Mode mention a brand without citing its website?
Naming a brand and citing a source are separate. Google AI Mode often recommends a brand while linking to a publisher, a retailer or an association that wrote about it. That is why the brand ranking and the sources table can tell different stories.
Will I get the same answers if I ask Google AI Mode these questions myself?
Not word for word. Answers vary between runs, accounts and locations, which is why every question is asked 3 times and the results are read as rates with a 95% range. A single answer you get yourself is one sample from the same spread.