Deutsch
Français
Español
Português (Brasil)
ItalianoWhich facial skincare brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 343
- Questions
- 800
- Answers
- 2,400
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of Google AI Mode’s answers in this market that name the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–2 | La Roche-Posay | 33.6% | 6.2% | 30.3–36.9 | ChatGPT2Gemini2Google AI Mode1 |
| 21–2 | CeraVe | 29.4% | 5.3% | 26.2–32.5 | ChatGPT1Gemini1Google AI Mode2 |
| 33–6 | SkinCeuticals | 15.8% | 3.0% | 13.2–18.3 | ChatGPT11Gemini6Google AI Mode3 |
| 43–7 | Paula's Choice | 13.4% | 2.5% | 11.0–15.7 | ChatGPT8Gemini9Google AI Mode4 |
| 53–7 | Neutrogena | 12.3% | 2.2% | 10.0–14.5 | ChatGPT3Gemini4Google AI Mode5 |
| 63–9 | EltaMD | 11.9% | 2.3% | 9.6–14.1 | ChatGPT9Gemini7Google AI Mode6 |
| 74–16 | Cosrx | 9.3% | 1.6% | 7.4–11.5 | ChatGPT10Gemini10Google AI Mode7 |
| 86–20 | Kiehl's | 7.8% | 1.5% | 6.1–9.8 | ChatGPT16Gemini3Google AI Mode8 |
| 96–20 | Supergoop! | 7.8% | 1.6% | 6.1–9.8 | Google AI Mode9 |
| 107–20 | The INKEY List | 7.4% | 1.2% | 5.8–9.4 | ChatGPT4Gemini16Google AI Mode10 |
| 117–20 | Cetaphil | 7.2% | 1.3% | 5.7–9.3 | ChatGPT7Gemini19Google AI Mode11 |
| 127–20 | Dermalogica | 6.9% | 1.3% | 5.3–8.8 | Gemini5Google AI Mode12 |
| 137–20 | Sunday Riley | 6.8% | 1.2% | 5.2–8.7 | Gemini12Google AI Mode13 |
| 147–20 | Naturium | 6.6% | 1.1% | 5.1–8.6 | ChatGPT12Google AI Mode14 |
| 157–20 | Colorescience | 6.4% | 1.3% | 4.9–8.3 | ChatGPT20Google AI Mode15 |
| 167–20 | Hero Cosmetics | 5.8% | 1.0% | 4.3–7.6 | Gemini15Google AI Mode16 |
| 178–20 | LANEIGE | 5.1% | 0.9% | 3.8–6.9 | ChatGPT13Gemini13Google AI Mode17 |
| 188–20 | BYOMA | 5.0% | 0.8% | 3.7–6.7 | Google AI Mode18 |
| 198–20 | Clinique | 5.0% | 0.9% | 3.7–6.7 | ChatGPT5Gemini8Google AI Mode19 |
| 208–20 | PanOxyl | 4.9% | 0.9% | 3.6–6.6 | Google AI Mode20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 6 of 14 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | In top 10 of |
|---|---|---|---|---|
| CeraVe | 1 | 1 | 2 | ChatGPTGeminiGoogle AI Mode |
| La Roche-Posay | 2 | 2 | 1 | ChatGPTGeminiGoogle AI Mode |
| Neutrogena | 3 | 4 | 5 | ChatGPTGeminiGoogle AI Mode |
| Paula's Choice | 8 | 9 | 4 | ChatGPTGeminiGoogle AI Mode |
| EltaMD | 9 | 7 | 6 | ChatGPTGeminiGoogle AI Mode |
| Cosrx | 10 | 10 | 7 | ChatGPTGeminiGoogle AI Mode |
| SkinCeuticals | – | 6 | 3 | GeminiGoogle AI Mode |
| Kiehl's | – | 3 | 8 | GeminiGoogle AI Mode |
| Clinique | 5 | 8 | – | ChatGPTGemini |
| The INKEY List | 4 | – | 10 | ChatGPTGoogle AI Mode |
| Dermalogica | – | 5 | – | Gemini |
| Vanicream | 6 | – | – | ChatGPT |
| Cetaphil | 7 | – | – | ChatGPT |
| Supergoop! | – | – | 9 | Google AI Mode |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, facial skincare, United States.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| google.com | <0.1% | – | 58.6% |
| ulta.com | 17.1% | 7.6% | 1.0% |
| forbes.com | <0.1% | 7.1% | 1.4% |
| sephora.com | 7.1% | 1.5% | 1.0% |
| walmart.com | 6.3% | 0.2% | 0.2% |
| nbcnews.com | 4.1% | 5.4% | 1.1% |
| aad.org | 4.5% | 1× | – |
| allure.com | 4.1% | – | 4.5% |
| byrdie.com | 0.3% | – | 4.5% |
| whowhatwear.com | 0.8% | 4.3% | 0.7% |
| nytimes.com | – | – | 4.2% |
| elle.com | 0.2% | 3.0% | – |
04 · The questions we asked
800 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 116 |
| Use case | 289 |
| Audience | 161 |
| Selection criteria | 145 |
| Problem to solve | 89 |
By question type
Examples · General questions
“what are the best skincare brands in the US?”
“what are the best facial moisturizers in the US?”
Examples · Use case
“what should I buy if I need pimple patches for whiteheads in the US?”
“which retinol serums work best for fading dark spots and hyperpigmentation in the US?”
Examples · Audience
“which night creams suit people with sensitive skin best in the US?”
“which skincare brands are most popular with teens and college students dealing with breakouts in the US?”
Examples · Selection criteria
“How much do salicylic acid and benzoyl peroxide concentrations vary between skincare brands in the US?”
“Which skincare brands should I choose in the US if fast-absorbing watery essences and gel-cream finishes matter most to me?”
Examples · Problem to solve
“My face is burning and peeling after I used too many acne treatments. Which skincare brands should I consider in the US?”
“Which Korean skincare brands sell sunscreen through authorized US retailers, so I can avoid marketplace counterfeits?”
Source: Findrix research. 800 buyer questions by question type, facial skincare, United States.
05 · Product types
Which products the questions cover
Select a product type to see example questions from this market.
By product type
Examples · Daily Facial Moisturizers
“what are the best facial moisturizers in the US?”
Examples · Night Creams
“which night creams suit people with sensitive skin best in the US?”
Examples · Retinol Face Serums
“which retinol serums work best for fading dark spots and hyperpigmentation in the US?”
Examples · Hydrocolloid Pimple Patches
“what should I buy if I need pimple patches for whiteheads in the US?”
Examples · No product type assigned
“what are the best skincare brands in the US?”
“My face is burning and peeling after I used too many acne treatments. Which skincare brands should I consider in the US?”
“How much do salicylic acid and benzoyl peroxide concentrations vary between skincare brands in the US?”
Neighbouring markets · Beauty & Personal Care
United States · Australia
Makeup & Cosmetics
Google AI Mode leader e.l.f. · 33.6% · 201 brands measured
Open this marketUnited States · Australia
Haircare
Google AI Mode leader Olaplex · 20.4% · 321 brands measured
Open this marketUnited States · Australia
Oral Care Products
Google AI Mode leader GUM · 39.6% · 263 brands measured
Open this marketUnited States · Australia
Sun Care & Tanning
Google AI Mode leader Supergoop! · 35.5% · 253 brands measured
Open this market
Frequently asked questions
What does this Facial Skincare AI Search report measure?
Which facial skincare brands ChatGPT, Gemini and Google AI Mode name when buyers in the United States ask them for advice. We asked 800 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of an engine’s answers to this market’s buyer questions that name the brand. A 10% mention rate means the brand came up in about one answer in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Facial Skincare brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 6 of 14 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.