Which facial skincare brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 57
- Questions
- 800
- Answers
- 9,600
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where Perplexity names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–3 | CeraVe | 6.1% | 2.2% | 4.6–8.0 | ChatGPT1Gemini1Google AI Mode1Perplexity1 |
| 21–3 | La Roche-Posay | 5.6% | 1.8% | 4.2–7.4 | ChatGPT2Gemini2Google AI Mode2Perplexity2 |
| 31–9 | Neutrogena | 4.0% | 1.3% | 2.8–5.6 | ChatGPT3Gemini3Google AI Mode3Perplexity3 |
| 43–12 | SkinMedica | 2.7% | 2.1% | 1.8–4.0 | ChatGPT6Gemini19Google AI Mode15Perplexity4 |
| 53–20 | Cetaphil | 2.1% | 0.8% | 1.3–3.4 | ChatGPT4Gemini11Google AI Mode9Perplexity5 |
| 63–20 | Laneige | 2.1% | 0.9% | 1.3–3.4 | ChatGPT9Gemini4Google AI Mode10Perplexity6 |
| 73–20 | EltaMD | 2.1% | 0.8% | 1.3–3.4 | ChatGPT18Gemini10Google AI Mode5Perplexity7 |
| 83–20 | COSRX | 1.9% | 0.8% | 1.1–3.1 | ChatGPT5Gemini6Google AI Mode8Perplexity8 |
| 93–20 | SkinCeuticals | 1.6% | 0.6% | 1.0–2.8 | Gemini13Google AI Mode6Perplexity9 |
| 104–20 | Dermalogica | 1.5% | 0.6% | 0.8–2.6 | Gemini9Google AI Mode14Perplexity10 |
| 114–20 | Tatcha | 1.1% | 0.4% | 0.6–2.1 | ChatGPT7Gemini8Google AI Mode12Perplexity11 |
| 124–20 | Bioderma | 1.0% | 0.4% | 0.5–2.0 | Perplexity12 |
| 135–20 | Supergoop! | 0.8% | 0.3% | 0.4–1.7 | ChatGPT13Gemini17Google AI Mode17Perplexity13 |
| 145–20 | Olay | 0.7% | 0.3% | 0.3–1.6 | ChatGPT11Gemini18Perplexity14 |
| 155–20 | NuFACE | 0.7% | 0.2% | 0.3–1.6 | ChatGPT12Google AI Mode18Perplexity15 |
| 165–20 | Foreo | 0.7% | 0.3% | 0.3–1.6 | ChatGPT8Gemini16Google AI Mode7Perplexity16 |
| 175–20 | Origins | 0.7% | 0.5% | 0.3–1.6 | Perplexity17 |
| 185–20 | La Mer | 0.7% | 0.2% | 0.3–1.5 | Perplexity18 |
| 195–20 | Clinique | 0.6% | 0.3% | 0.3–1.5 | ChatGPT17Gemini14Google AI Mode13Perplexity19 |
| 205–20 | Ole Henriksen | 0.6% | 0.2% | 0.3–1.5 | Perplexity20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 5 of 14 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| CeraVe | 1 | 1 | 1 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| La Roche-Posay | 2 | 2 | 2 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Neutrogena | 3 | 3 | 3 | 3 | ChatGPTGeminiGoogle AI ModePerplexity |
| COSRX | 5 | 6 | 8 | 8 | ChatGPTGeminiGoogle AI ModePerplexity |
| Laneige | 9 | 4 | 10 | 6 | ChatGPTGeminiGoogle AI ModePerplexity |
| Cetaphil | 4 | – | 9 | 5 | ChatGPTGoogle AI ModePerplexity |
| EltaMD | – | 10 | 5 | 7 | GeminiGoogle AI ModePerplexity |
| Paula's Choice | – | 5 | 4 | – | GeminiGoogle AI Mode |
| SkinMedica | 6 | – | – | 4 | ChatGPTPerplexity |
| SkinCeuticals | – | – | 6 | 9 | Google AI ModePerplexity |
| Tatcha | 7 | 8 | – | – | ChatGPTGemini |
| Foreo | 8 | – | 7 | – | ChatGPTGoogle AI Mode |
| Kiehl's | 10 | 7 | – | – | ChatGPTGemini |
| Dermalogica | – | 9 | – | 10 | GeminiPerplexity |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, facial skincare, United States.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| aad.org | 28.0% | 0.2% | 0.7% | 1.1% |
| google.com | 0.2% | 24.9% | 26.9% | <0.1% |
| nih.gov | 13.3% | 0.5% | 1.7% | 4.5% |
| youtube.com | 0.2% | 0.4% | 9.6% | 0.2% |
| dermnetnz.org | 6.4% | <0.1% | <0.1% | 0.1% |
| healthline.com | 0.2% | 0.7% | 0.6% | 5.4% |
| alibaba.com | – | 1× | – | 4.1% |
| fda.gov | 4.0% | <0.1% | 0.2% | 0.1% |
| clevelandclinic.org | 3.4% | 0.5% | 0.5% | 2.5% |
| reddit.com | 0.1% | 0.6% | 2.4% | 3.3% |
| goodhousekeeping.com | 0.6% | 0.2% | 0.3% | 2.8% |
| instagram.com | 0.1% | – | 2.6% | 0.1% |
05 · The questions we asked
800 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
80% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 320 |
| Problem-aware | 320 |
| Informational | 80 |
| Branded comparison | 48 |
| Branded sentiment | 32 |
By intent
Examples · Solution-aware
“What is the best deal right now on a Lip scrubs designed for Affordability and value as of latest information?”
“How does a Sheet masks compare to a traditional clay mask for clearing pores as of latest information?”
Examples · Problem-aware
“Why does my face feel tight and irritated even after applying Bar cleansers as of latest information?”
“Why does my face feel tight and irritated even after applying Enzyme exfoliants as of latest information?”
Examples · Informational
“What does a Hydrogel masks actually do for your skin barrier as of latest information?”
“Can you explain how a Microcurrent devices works according to dermatologists as of latest information?”
Examples · Branded comparison
“CeraVe vs Neutrogena for drugstore hydrating gel-cream vs ceramide cream for dry/oily skin as of latest information?”
“La Roche-Posay vs SkinCeuticals for vitamin C antioxidant serum potency vs affordability as of latest information?”
Examples · Branded sentiment
“Is SkinCeuticals a good choice in medical/dermatological treatments as of latest information?”
“Is Laneige a good choice in lip care as of latest information?”
Source: Findrix research. 800 buyer questions by intent, facial skincare, United States.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 13 facial skincare segments.
| Segment |
|---|
| Cleansers |
| Moisturizers |
| Masks |
| Serums/Treatments |
| Sunscreen/SPF |
| Devices & Tools |
| Medical/Dermatological Treatments |
| Toners/Essences |
| Exfoliants |
| Lip Care |
| Eye Care |
| Multi-Step/Regimen Kits |
| Spot Treatments |
13 segments
Examples · Cleansers
“Cetaphil vs Neutrogena for drugstore cleanser for acne-prone vs sensitive skin, foaming vs non-foaming as of latest information?”
Examples · Moisturizers
“CeraVe vs Neutrogena for drugstore hydrating gel-cream vs ceramide cream for dry/oily skin as of latest information?”
Examples · Masks
“How does a Sheet masks compare to a traditional clay mask for clearing pores as of latest information?”
Examples · Serums/Treatments
“La Roche-Posay vs SkinCeuticals for vitamin C antioxidant serum potency vs affordability as of latest information?”
Examples · Sunscreen/SPF
“EltaMD vs Supergoop! for everyday wear sunscreen under makeup, glow finish vs medical-grade formulation as of latest information?”
Examples · Devices & Tools
“Is NuFACE a good choice in devices & tools as of latest information?”
Examples · Medical/Dermatological Treatments
“Is SkinCeuticals a good choice in medical/dermatological treatments as of latest information?”
Examples · Toners/Essences
“Pixi vs Thayers for gentle hydrating toner for everyday use, witch hazel vs glycolic tonic as of latest information?”
Examples · Exfoliants
“How does a Physical scrubs compare to a traditional clay mask for clearing pores as of latest information?”
Examples · Lip Care
“What is the best deal right now on a Lip scrubs designed for Affordability and value as of latest information?”
Examples · Eye Care
“Is Kiehl's a good choice in eye care as of latest information?”
Examples · Multi-Step/Regimen Kits
“Clinique vs Tatcha for Prestige 3-step daily cleansing, toning, and moisturizing starter rituals as of latest information?”
Examples · Spot Treatments
“Is Peace Out a good choice in spot treatments as of latest information?”
Source: Findrix research. 13 product segments covered by the question set, facial skincare, United States.
Neighbouring markets · Beauty & Personal Care
United States · Australia
Sun Care & Tanning
Perplexity leader La Roche-Posay · 9.5% · 29 brands measured
Open this market
Frequently asked questions
What does this Facial Skincare AI Search report measure?
Which facial skincare brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in the United States ask them for advice. We asked 800 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Facial Skincare brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 5 of 14 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Facial Skincare questions are included?
Questions real buyers ask across 13 product segments, from problem-aware to solution-aware, informational and branded ones. 80% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.