Findrix

Women's Everyday Fashion · United States

How visible is COS in AI?

7.2%of ChatGPT answers about women's everyday fashion in
the United States name COS.

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Market
1
Country
1
AI answers
4,800
AI engines
4

01 · Market position

Where COS shows up in AI

COS is in a published top list in 1 Radar market across 1 country.
Data covers only the markets published in Findrix Radar.

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#Market / CategoryCountryMention rate Share of the engine’s answers in the market that name the brandChatGPTRankOpen
1Women's Everyday FashionUnited States7.2%#7

Source: Findrix research. ChatGPT, 53 published markets.

01 · Market position

How COS compares in this market

See how COS ranks against other brands on ChatGPT in the selected market.

1 market available
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Market: United States · Women's Everyday Fashion
#BrandMention rate barMention rate Share of the engine’s answers in this market that name the brandChatGPT
1Reformation16.9%
2Quince13.6%
3Target (A New Day/Universal Thread)11.6%
4Abercrombie & Fitch10.4%
5Gap10.1%
6J.Crew7.7%
7COS7.2%
8Madewell6.0%
9Walmart (Free Assembly/No Boundaries)5.9%
10Uniqlo5.2%

Source: Findrix research. United States · Women's Everyday Fashion, ChatGPT.
Measured Sep 2026.

02 · AI engine consensus

Does COS’s position
change by AI engine?

See how COS’s mention rate and rank vary across AI engines in the
selected market.

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Market: United States · Women's Everyday Fashion
AI engineMention rate Share of this engine’s answers in the market that name the brandMention rateRank Place among brands in this market on this engine
ChatGPT7.2%#7
GeminiNot in top 20—
Google AI Mode3.2%#13
Perplexity2.7%#14

Source: Findrix research. 4 AI engines, each ranked on its own. United States · Women's Everyday Fashion.
Measured Sep 2026.

03 · Sources

Who shapes what AI says in women's everyday fashion?

Top sources cited in ChatGPT answers for this market — all answers, not only those naming COS.

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Source: Findrix research. Top 10 of 1,282 domains cited in ChatGPT answers, United States · Women's Everyday Fashion. Measured Sep 2026.

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Frequently asked questions

What does this COS AI visibility report measure?

How often each AI engine names COS when buyers in the United States ask about women's everyday fashion, where COS ranks against other brands in each Radar market it appears in, and which websites those engines cite in the market’s answers.

What does “mention rate” mean?

The share of an engine’s answers to a market’s buyer questions that name the brand. Each question is asked 3 times to each engine. It describes how often the engine names COS, not COS’s position in the market itself.

How is COS’s rank calculated?

Within one market and one engine, brands are sorted by mention rate; COS’s place in that list is its rank. Every rate carries a 95% range, and when the ranges of two brands overlap, treat their ranks as tied rather than one ahead of the other.

Why does COS rank differently across AI engines?

Each engine is trained on different data, reads different live sources and weighs them its own way. Radar measures and ranks every engine on its own and never averages them, so a gap between engines shows where COS is visible and where it is missing.

Why does COS’s visibility differ across markets?

Each market has its own buyer questions and its own set of competing brands, so the same brand earns a different rate in each. This page covers only the markets Radar has published; a market where the brand is not in any engine’s published top list is not shown.

What counts as a citation?

A link to a website that an engine shows as a source with its answer. The sources on this page are counted across all of the engine’s answers in the market, not only the answers that name this brand.

Why can AI mention COS without citing its own website?

Engines recommend brands based on what other sites say about them. Associations, publishers, retailers and platforms are cited far more often than brand sites, so a brand can be named in an answer whose sources are all third-party pages.

How often is this data updated?

Every market is a dated measurement — the women's everyday fashion figures on this page were collected in Sep 2026. When a market is measured again, the numbers and the date on the page change together.