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How does Google AI Mode answer
Fashion & Apparel questions in the United States?
Explore which brands it recommends, which sources it relies on,
and how its citations vary across Fashion & Apparel markets.
- Fashion & Apparel markets
- 4
- Top-20 brands
- 71
- Questions
- 3,200
- Citations
- 11,008
01 · Engine profile
Where do the engines get
their Fashion & Apparel answers from?
Same markets, same questions — but each engine
builds its answers from its own pool of cited sites.
917
domains cited — the narrowest pool of the 3 engines
ChatGPT 7,440 · Gemini 1,462
Source: Findrix research. 4 US Fashion & Apparel markets · 3,200 questions · 1 run per question · measured Oct 2026.
02 · Engine consensus
Do the engines agree on who
leads each Fashion & Apparel market?
The brand Google AI Mode names first in each of the 4 Fashion & Apparel markets, next to what
ChatGPT and Gemini name first.
| Fashion & Apparel market | Google AI Mode | ChatGPT | Gemini |
|---|---|---|---|
| Activewear & Athletic ApparelDifferent #1 | Lululemon42.9% | Nike57.9% | Nike48.8% |
| Jewelry | Ring Concierge52.0% | Ring Concierge76.3% | Ring Concierge64.5% |
| Swimwear & ResortwearDifferent #1 | Cupshe14.2% | Quiksilver56.3% | Quiksilver21.3% |
| Women's Everyday FashionDifferent #1 | Quince38.0% | Quince53.5% | Gap31.3% |
03 · Market landscape
Where is Google AI Mode most concentrated on a few brands?
Top-3 brands hold 25% of mentions in Jewelry and 18% in Activewear & Athletic Apparel,
but only 9% in Swimwear & Resortwear — the most open Fashion & Apparel market on Google AI Mode.
| Fashion & Apparel market | Most named brand | Mention rate Share of the engine’s answers in the market that name the brand | Brands mentioned Distinct brands the engine named in this market | Concentration level How much of all mentions go to the three most-named brands |
|---|---|---|---|---|
| Jewelry | Ring Concierge | 52.0% | 408 | Medium concentrated |
| Activewear & Athletic Apparel | Lululemon | 42.9% | 314 | Medium concentrated |
| Women's Everyday Fashion | Quince | 38.0% | 381 | Medium concentrated |
| Swimwear & Resortwear | Cupshe | 14.2% | 387 | Medium concentrated |
04 · Brands
Which brands does Google AI Mode recommend across Fashion & Apparel?
See which brands make Google AI Mode’s top 20 across Fashion & Apparel markets, and where each brand is most visible.
- 1brand in Google AI Mode’s top 20
in 3 or 4 markets - 7brands in Google AI Mode’s top 20
in 2 markets - 63brands in Google AI Mode’s top 20
in only 1 market
| Brand | Markets present Fashion & Apparel markets where the brand is in Google AI Mode’s top 20 | Activewear & Athletic Apparel | Jewelry | Swimwear & Resortwear | Women's Everyday Fashion |
|---|---|---|---|---|---|
| Quince | 3 / 4 | Not in top 20 | 4.9% | 9.6% | 38.0% |
| Lululemon | 2 / 4 | 42.9% | Not in top 20 | Not in top 20 | 10.0% |
| Vuori | 2 / 4 | 32.5% | Not in top 20 | Not in top 20 | 6.0% |
| Nike | 2 / 4 | 29.1% | Not in top 20 | Not in top 20 | 5.3% |
| Athleta | 2 / 4 | 20.1% | Not in top 20 | Not in top 20 | 9.6% |
| Patagonia | 2 / 4 | 14.5% | Not in top 20 | 9.8% | Not in top 20 |
| Alo Yoga | 2 / 4 | 12.4% | Not in top 20 | Not in top 20 | 5.1% |
| J.Crew | 2 / 4 | Not in top 20 | Not in top 20 | 5.5% | 12.3% |
| Ring Concierge | 1 / 4 | Not in top 20 | 52.0% | Not in top 20 | Not in top 20 |
| Mejuri | 1 / 4 | Not in top 20 | 25.4% | Not in top 20 | Not in top 20 |
05 · Sources
Where does Google AI Mode get its Fashion & Apparel recommendations from?
These are the websites most often cited in Google AI Mode’s Fashion & Apparel recommendations, and how many markets they appear in.
| # | Source | Citations Times Google AI Mode cited the site in Fashion & Apparel answers. Citations are counted per pass over the questions, so engines asked a different number of times can be compared. | Fashion & Apparel markets Markets where the site is cited |
|---|---|---|---|
| 1 | google.com | 7,303 | |
| 2 | reddit.com | 262 | |
| 3 | nytimes.com | 183 | |
| 4 | amazon.com | 173 | |
| 5 | whowhatwear.com | 96 | |
| 6 | youtube.com | 95 | |
| 7 | instyle.com | 90 | |
| 8 | vogue.com | 86 | |
| 9 | travelandleisure.com | 81 | |
| 10 | forbes.com | 77 |
06 · The questions we asked
What do people ask Google AI Mode about Fashion & Apparel?
See what kinds of Fashion & Apparel questions make up the dataset.
| By buying intent / By question type | Question type | Share of questions |
|---|---|---|
| By question type · 3,200 questions | General questions | 14% |
| By question type · 3,200 questions | Use case | 35% |
| By question type · 3,200 questions | Audience | 21% |
| By question type · 3,200 questions | Selection criteria | 20% |
| By question type · 3,200 questions | Problem to solve | 11% |
By question type · 3,200 questions
Example prompts
- “what are the best activewear brands in the US?”General questions
- “what are the best high impact sports bras in the US?”General questions
- “what should I buy if I need workout shirts for distance running in the US?”Use case
- “which workout hoodies should I choose if breathability matters most in the US?”Selection criteria
- “which running jackets are best value for running in the rain in the US?”Use case
- “which running socks suit marathon runners best in the US?”Audience
- “what are the top-rated workout hoodies for zippered pockets in the US?”Selection criteria
- “which activewear brands are most popular with crossFit athletes and barbell lifters doing high-abrasion workouts in the US?”Audience
- “running jacket traps sweat inside. which running jackets should I buy in the US?”Problem to solve
- “thermal base layers stay wet and cold. which thermal base layers should I buy in the US?”Problem to solve
- “what are the best jewelry brands in the US?”General questions
- “which bangle bracelets should I choose if durability matters most in the US?”Selection criteria
- “what should I buy if I need pearl necklaces for weddings in the US?”Use case
- “My jewelry store's 30-day exchange window has expired. For future gift purchases, which jewelry brands offer exchange windows longer than 30 days in the US?”Problem to solve
- “which jewelry brands do high-net-worth collectors buying iconic designer fine jewelry usually go with in the US?”Audience
Frequently asked questions
What does this Google AI Mode Fashion & Apparel report measure?
Which brands Google AI Mode names when buyers in the United States ask Fashion & Apparel questions, and which websites it cites in those answers. It covers 4 Fashion & Apparel markets and 3,200 buyer questions, each asked once, and sets Google AI Mode next to ChatGPT and Gemini on the same questions.
“Mention rate” — what does it mean?
The share of Google AI Mode’s answers to a market’s buyer questions that name the brand. Each question is asked once, and every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.
What does “market concentration” mean?
How much of all brand mentions in a market go to its three most-named brands. When the top three hold most of the mentions, the market is highly concentrated and hard to break into; when mentions are spread over dozens of brands, it is open.
Which Fashion & Apparel markets are included?
4 US markets measured on Google AI Mode: Activewear & Athletic Apparel, Jewelry, Swimwear & Resortwear and Women's Everyday Fashion. Each market has its own question set, its own brands and its own ranking.
Why are only 20 brands shown per market?
Radar publishes the top 20 brands of each engine in each market. A brand missing from a table here can still be named by Google AI Mode — just below its top 20.
What counts as a citation?
A link to a website that Google AI Mode shows as a source in its answer. We count every cited URL and group them by domain.
Why can Google AI Mode mention a brand without citing its website?
Naming a brand and citing a source are separate. Google AI Mode often recommends a brand while linking to a publisher, a retailer or an association that wrote about it. That is why the brand ranking and the sources table can tell different stories.
Will I get the same answers if I ask Google AI Mode these questions myself?
Not word for word. Answers vary between runs, accounts and locations, which is why every question is asked once and the results are read as rates with a 95% range. A single answer you get yourself is one sample from the same spread.