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How does Gemini answer
Fashion & Apparel questions in the United States?
Explore which brands it recommends, which sources it relies on,
and how its citations vary across Fashion & Apparel markets.
- Fashion & Apparel markets
- 4
- Top-20 brands
- 77
- Questions
- 1,491
- Citations
- 29,141
01 · Engine profile
Where do the engines get
their Fashion & Apparel answers from?
Same markets, same questions — but each engine
builds its answers from its own pool of cited sites.
2,857
domains cited in Fashion & Apparel answers
ChatGPT 3,465 · Google AI Mode 2,086 · Perplexity 3,489
Source: Findrix research. 4 US Fashion & Apparel markets · 1,491 questions · 3 runs per question · measured Sep 2026.
02 · Engine consensus
Do the engines agree on who
leads each Fashion & Apparel market?
The brand Gemini names first in each of the 4 Fashion & Apparel markets, next to what
ChatGPT, Google AI Mode and Perplexity name first.
| Fashion & Apparel market | Gemini | ChatGPT | Google AI Mode | Perplexity |
|---|---|---|---|---|
| Activewear & Athletic Apparel | Nike16.1% | Nike21.9% | Nike12.2% | Nike12.0% |
| Jewelry | Mejuri14.1% | Mejuri11.7% | Mejuri12.8% | Mejuri13.6% |
| Swimwear & ResortwearDifferent #1 | Lands' End20.8% | Coolibar20.2% | Speedo13.7% | Speedo8.4% |
| Women's Everyday FashionDifferent #1 | Gap15.3% | Reformation16.9% | Gap13.3% | Reformation16.3% |
03 · Market landscape
Where is Gemini most concentrated on a few brands?
Top-3 brands hold 29% of mentions in Swimwear & Resortwear and 18% in Jewelry,
but only 15% in Women's Everyday Fashion — the most open Fashion & Apparel market on Gemini.
| Fashion & Apparel market | Most named brand | Mention rate Share of questions where the engine names the brand | Brands mentioned Distinct brands the engine named in this market | Concentration level How much of all mentions go to the three most-named brands |
|---|---|---|---|---|
| Swimwear & Resortwear | Lands' End | 20.8% | 49 | Medium concentrated |
| Jewelry | Mejuri | 14.1% | 32 | Medium concentrated |
| Activewear & Athletic Apparel | Nike | 16.1% | 33 | Medium concentrated |
| Women's Everyday Fashion | Gap | 15.3% | 61 | Medium concentrated |
04 · Brands
Which brands does Gemini recommend across Fashion & Apparel?
See which brands make Gemini’s top 20 across Fashion & Apparel markets, and where each brand is most visible.
- 0brands in Gemini’s top 20
in 3 or 4 markets - 3brands in Gemini’s top 20
in 2 markets - 74brands in Gemini’s top 20
in only 1 market
| Brand | Markets present Fashion & Apparel markets where the brand is in Gemini’s top 20 | Activewear & Athletic Apparel | Jewelry | Swimwear & Resortwear | Women's Everyday Fashion |
|---|---|---|---|---|---|
| Speedo | 2 / 4 | 1.4% | Not in top 20 | 13.5% | Not in top 20 |
| Lululemon | 2 / 4 | 11.7% | Not in top 20 | Not in top 20 | 3.3% |
| Patagonia | 2 / 4 | 4.7% | Not in top 20 | Not in top 20 | 2.4% |
| Lands' End | 1 / 4 | Not in top 20 | Not in top 20 | 20.8% | Not in top 20 |
| Nike | 1 / 4 | 16.1% | Not in top 20 | Not in top 20 | Not in top 20 |
| Gap | 1 / 4 | Not in top 20 | Not in top 20 | Not in top 20 | 15.3% |
| Mejuri | 1 / 4 | Not in top 20 | 14.1% | Not in top 20 | Not in top 20 |
| Quince | 1 / 4 | Not in top 20 | Not in top 20 | Not in top 20 | 13.8% |
| Coolibar | 1 / 4 | Not in top 20 | Not in top 20 | 10.9% | Not in top 20 |
| Blue Nile | 1 / 4 | Not in top 20 | 10.8% | Not in top 20 | Not in top 20 |
05 · Sources
Where does Gemini get its Fashion & Apparel recommendations from?
These are the websites most often cited in Gemini’s Fashion & Apparel recommendations, and how many markets they appear in.
| # | Source | Citations Times Gemini cited the site in Fashion & Apparel answers. Citations are counted per pass over the questions, so engines asked a different number of times can be compared. | Fashion & Apparel markets Markets where the site is cited |
|---|---|---|---|
| 1 | google.com | 3,353 | |
| 2 | jamesmichelle.com | 172 | |
| 3 | ajluxe.com | 166 | |
| 4 | reddit.com | 143 | |
| 5 | windrider.com | 86 | |
| 6 | forbes.com | 81 | |
| 7 | 2xu.com | 76 | |
| 8 | swimzip.com | 68 | |
| 9 | zalkari.us | 67 | |
| 10 | frenchconnection.com | 66 |
06 · Question intent
What do people ask Gemini about Fashion & Apparel?
See what kinds of Fashion & Apparel questions make up the dataset and explore a few examples.
| Intent | Share of questions |
|---|---|
| Solution-aware | 43% |
| Problem-aware | 36% |
| Informational | 11% |
| Branded comparison | 6% |
| Branded sentiment | 4% |
Example prompts
- “Is Nike a good choice in jackets & outerwear?”Branded sentiment
- “How do synthetic technical fabrics in a Crewneck sweatshirts help support Versatility from gym to street?”Informational
- “Where can I buy the highest rated Compression tights that offers Pocket functionality?”Solution-aware
- “How do synthetic technical fabrics in a Base-layer tops help support Layering versatility?”Informational
- “Is Alo Yoga a good choice in leggings & tights?”Branded sentiment
- “Is ASICS a good choice in footwear?”Branded sentiment
Frequently asked questions
What does this Gemini Fashion & Apparel report measure?
Which brands Gemini names when buyers in the United States ask Fashion & Apparel questions, and which websites it cites in those answers. It covers 4 Fashion & Apparel markets and 1,491 buyer questions, each asked three times, and sets Gemini next to ChatGPT, Google AI Mode and Perplexity on the same questions.
“Mention rate” — what does it mean?
The share of buyer questions where Gemini names the brand. Each question is asked three times, and every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.
What does “market concentration” mean?
How much of all brand mentions in a market go to its three most-named brands. When the top three hold most of the mentions, the market is highly concentrated and hard to break into; when mentions are spread over dozens of brands, it is open.
Which Fashion & Apparel markets are included?
4 US markets measured on Gemini: Activewear & Athletic Apparel, Jewelry, Swimwear & Resortwear and Women's Everyday Fashion. Each market has its own question set, its own brands and its own ranking.
Why are only 20 brands shown per market?
Radar publishes the top 20 brands of each engine in each market. A brand missing from a table here can still be named by Gemini — just below its top 20.
What counts as a citation?
A link to a website that Gemini shows as a source in its answer. We count every cited URL and group them by domain.
Why can Gemini mention a brand without citing its website?
Naming a brand and citing a source are separate. Gemini often recommends a brand while linking to a publisher, a retailer or an association that wrote about it. That is why the brand ranking and the sources table can tell different stories.
Will I get the same answers if I ask Gemini these questions myself?
Not word for word. Answers vary between runs, accounts and locations, which is why every question is asked three times and the results are read as rates with a 95% range. A single answer you get yourself is one sample from the same spread.