Which women's everyday fashion brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 61
- Questions
- 400
- Answers
- 4,800
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where ChatGPT names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–4 | Reformation | 16.9% | 7.2% | 13.6–20.9 | ChatGPT1Gemini7Google AI Mode7Perplexity1 |
| 21–6 | Quince | 13.6% | 3.9% | 10.6–17.3 | ChatGPT2Gemini2Google AI Mode2 |
| 31–8 | Target (A New Day/Universal Thread) | 11.6% | 4.3% | 8.8–15.1 | ChatGPT3Gemini3Google AI Mode3Perplexity2 |
| 41–10 | Abercrombie & Fitch | 10.4% | 2.1% | 7.8–13.8 | ChatGPT4Gemini4Google AI Mode8 |
| 52–10 | Gap | 10.1% | 2.9% | 7.5–13.4 | ChatGPT5Gemini1Google AI Mode1Perplexity6 |
| 62–19 | J.Crew | 7.7% | 1.4% | 5.4–10.7 | ChatGPT6Gemini5Google AI Mode6Perplexity5 |
| 73–20 | COS | 7.2% | 1.7% | 5.0–10.1 | ChatGPT7Google AI Mode13Perplexity14 |
| 83–20 | Madewell | 6.0% | 1.1% | 4.1–8.8 | ChatGPT8Gemini6Google AI Mode9Perplexity9 |
| 94–20 | Walmart (Free Assembly/No Boundaries) | 5.9% | 1.5% | 4.0–8.7 | ChatGPT9Gemini8 |
| 104–20 | Uniqlo | 5.2% | 1.4% | 3.4–7.8 | ChatGPT10Gemini12Google AI Mode5Perplexity3 |
| 116–20 | Sézane | 4.7% | 1.2% | 3.0–7.2 | ChatGPT11 |
| 126–20 | Everlane | 4.3% | 1.3% | 2.7–6.8 | ChatGPT12Gemini10Google AI Mode4Perplexity4 |
| 136–20 | Patagonia | 4.3% | 1.5% | 2.7–6.8 | ChatGPT13Gemini20Google AI Mode16Perplexity13 |
| 146–20 | Levi's | 4.3% | 1.1% | 2.7–6.7 | ChatGPT14Gemini15 |
| 156–20 | H&M | 4.0% | 1.0% | 2.5–6.4 | ChatGPT15Gemini19Perplexity7 |
| 166–20 | Lululemon | 3.8% | 0.7% | 2.3–6.1 | ChatGPT16Gemini9Google AI Mode11Perplexity11 |
| 176–20 | Anthropologie | 3.7% | 0.9% | 2.2–6.0 | ChatGPT17Gemini13Perplexity16 |
| 186–20 | Free People | 3.3% | 0.6% | 2.0–5.6 | ChatGPT18Gemini11Google AI Mode19Perplexity20 |
| 196–20 | Zara | 3.3% | 0.7% | 2.0–5.6 | ChatGPT19Perplexity8 |
| 207–20 | Kindred Bravely | 3.1% | 0.9% | 1.8–5.3 | ChatGPT20Google AI Mode18 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 5 of 16 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Target (A New Day/Universal Thread) | 3 | 3 | 3 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Gap | 5 | 1 | 1 | 6 | ChatGPTGeminiGoogle AI ModePerplexity |
| Reformation | 1 | 7 | 7 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| J.Crew | 6 | 5 | 6 | 5 | ChatGPTGeminiGoogle AI ModePerplexity |
| Madewell | 8 | 6 | 9 | 9 | ChatGPTGeminiGoogle AI ModePerplexity |
| Quince | 2 | 2 | 2 | – | ChatGPTGeminiGoogle AI Mode |
| Abercrombie & Fitch | 4 | 4 | 8 | – | ChatGPTGeminiGoogle AI Mode |
| Uniqlo | 10 | – | 5 | 3 | ChatGPTGoogle AI ModePerplexity |
| Everlane | – | 10 | 4 | 4 | GeminiGoogle AI ModePerplexity |
| Walmart (Free Assembly/No Boundaries) | 9 | 8 | – | – | ChatGPTGemini |
| COS | 7 | – | – | – | ChatGPT |
| H&M | – | – | – | 7 | Perplexity |
| Zara | – | – | – | 8 | Perplexity |
| Lululemon | – | 9 | – | – | Gemini |
| Frame | – | – | 10 | – | Google AI Mode |
| Pact | – | – | – | 10 | Perplexity |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, women's everyday fashion, United States.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| youtube.com | 0.1% | 0.2% | 37.7% | 1.7% |
| google.com | 0.1% | 35.9% | 10.7% | 0.1% |
| whowhatwear.com | 7.8% | 1.0% | 1.8% | 1.8% |
| reddit.com | 0.3% | 2.1% | 3.0% | 6.9% |
| alibaba.com | 1× | – | 1× | 4.5% |
| vogue.com | 3.6% | – | 0.4% | 1.1% |
| instagram.com | <0.1% | – | 3.1% | 0.1% |
| realsimple.com | 3.1% | – | – | <0.1% |
| frenchconnection.com | 0.4% | 2.9% | 0.1% | – |
| gq.com | 2.8% | – | 0.1% | 0.7% |
| nytimes.com | – | – | 0.3% | 2.6% |
| marieclaire.com | 2.2% | 0.3% | 0.1% | 0.1% |
05 · The questions we asked
400 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
80% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 160 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“Can you recommend comfortable Sustainable/Ethical Fashion options that prioritize Material sourcing transparency for daily wear as of latest information?”
“Where can I buy high-quality Dollar-store/discount apparel online with reliable Basic fit acceptability as of latest information?”
Examples · Problem-aware
“I struggle with Fit consistency across sizes when getting dressed for work every morning, what should I change as of latest information?”
“Why do my Pajama Sets & Sleep Shirts always lose their shape and fit after just a few washes as of latest information?”
Examples · Informational
“What fabric details should I look for to ensure Fit and tailoring in everyday apparel as of latest information?”
“How do I properly style Trousers, Chinos & Slacks for everyday casual wear as of latest information?”
Examples · Branded comparison
“Lululemon vs Nike for Traditional multi-sport footwear and athletic training apparel versus boutique studio yoga and lifestyle athleisure. as of latest information?”
“J.Crew vs Quince for Affordable $50 Mongolian cashmere vs. traditional heritage retail cashmere and merino wool knits in terms of pilling resistance and fit. as of latest information?”
Examples · Branded sentiment
“Is Hatch a good choice in maternity as of latest information?”
Source: Findrix research. 400 buyer questions by intent, women's everyday fashion, United States.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 15 women's everyday fashion segments.
| Segment |
|---|
| Tops & Shirts |
| Bottoms |
| Dresses & Jumpsuits |
| Maternity |
| Activewear & Athleisure |
| Knitwear & Sweaters |
| Loungewear & Sleepwear |
| Designer/High-End Luxury |
| Mass Market |
| Outerwear & Jackets |
| Secondhand/Resale |
| Accessible Luxury |
| Mid-Tier/Contemporary |
| Sustainable/Ethical Fashion |
| Budget/Ultra-Fast Fashion |
15 segments
Examples · Tops & Shirts
“Show me modern Bodysuits styles that easily transition from desk to dinner. as of latest information”
Examples · Bottoms
“What are the top-rated retailers to order Shorts with free returns in 2027 as of latest information?”
Examples · Dresses & Jumpsuits
“Free People vs Reformation for trendy dress silhouettes, sustainability messaging, and price as of latest information?”
Examples · Maternity
“Is Hatch a good choice in maternity as of latest information?”
Examples · Activewear & Athleisure
“Lululemon vs Nike for Traditional multi-sport footwear and athletic training apparel versus boutique studio yoga and lifestyle athleisure. as of latest information?”
Examples · Knitwear & Sweaters
“J.Crew vs Quince for Affordable $50 Mongolian cashmere vs. traditional heritage retail cashmere and merino wool knits in terms of pilling resistance and fit. as of latest information?”
Examples · Loungewear & Sleepwear
“Eberjey vs Lunya for Luxury pajama sets, comparing ultra-soft TENCEL modal fabrics against premium washable silk sets. as of latest information?”
Examples · Designer/High-End Luxury
“Chanel vs The Row for Subtle, unbranded quiet luxury tailoring vs. iconic logo-forward heritage status pieces as of latest information?”
Examples · Mass Market
“H&M vs Old Navy for trend-conscious basics vs everyday casual staples pricing as of latest information?”
Examples · Outerwear & Jackets
“The North Face vs Zara for technical puffer performance vs trend-driven styling at lower price as of latest information?”
Examples · Secondhand/Resale
“The RealReal vs ThredUp for Managed consignment models: authenticated luxury designer clothing and accessories vs. high-volume mass-market and mid-tier secondhand garments. as of latest information?”
Examples · Accessible Luxury
“What fabric details should I look for to ensure Fit and tailoring in everyday apparel as of latest information?”
Examples · Mid-Tier/Contemporary
“J.Crew vs Madewell for Sister brand comparison for work-to-weekend styling: casual, denim-centric outfits vs. polished, preppy tailoring and colorful classics. as of latest information?”
Examples · Sustainable/Ethical Fashion
“Can you recommend comfortable Sustainable/Ethical Fashion options that prioritize Material sourcing transparency for daily wear as of latest information?”
Examples · Budget/Ultra-Fast Fashion
“Where can I buy high-quality Dollar-store/discount apparel online with reliable Basic fit acceptability as of latest information?”
Source: Findrix research. 15 product segments covered by the question set, women's everyday fashion, United States.
Neighbouring markets · Fashion & Apparel
United States · Australia
Activewear & Athletic Apparel
ChatGPT leader Nike · 21.9% · 33 brands measured
Open this marketUnited States · Australia
Jewelry
ChatGPT leader Mejuri · 11.7% · 32 brands measured
Open this marketUnited States · Australia
Swimwear & Resortwear
ChatGPT leader Coolibar · 20.2% · 51 brands measured
Open this market
Frequently asked questions
What does this Women's Everyday Fashion AI Search report measure?
Which women's everyday fashion brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in the United States ask them for advice. We asked 400 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Women's Everyday Fashion brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 5 of 16 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Women's Everyday Fashion questions are included?
Questions real buyers ask across 15 product segments, from problem-aware to solution-aware, informational and branded ones. 80% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.