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ItalianoWhich activewear & athletic apparel brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 419
- Questions
- 800
- Answers
- 2,400
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of ChatGPT’s answers in this market that name the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | Nike | 57.9% | 8.7% | 54.4–61.3 | ChatGPT1Gemini1Google AI Mode3 |
| 22 | Lululemon | 46.9% | 6.7% | 43.4–50.3 | ChatGPT2Gemini2Google AI Mode1 |
| 33–4 | Under Armour | 31.8% | 4.9% | 28.5–35.0 | ChatGPT3Gemini3Google AI Mode5 |
| 43–4 | Vuori | 27.8% | 3.9% | 24.6–30.9 | ChatGPT4Gemini4Google AI Mode2 |
| 55–8 | Brooks | 21.0% | 3.0% | 18.2–23.8 | ChatGPT5Gemini7Google AI Mode7 |
| 65–9 | Patagonia | 19.1% | 2.7% | 16.4–21.9 | ChatGPT6Gemini14Google AI Mode8 |
| 75–9 | Janji | 18.9% | 2.6% | 16.2–21.6 | ChatGPT7Gemini5Google AI Mode6 |
| 85–10 | Athleta | 17.6% | 2.4% | 15.0–20.3 | ChatGPT8Gemini6Google AI Mode4 |
| 96–13 | CRZ Yoga | 15.6% | 2.3% | 13.1–18.1 | ChatGPT9Gemini12Google AI Mode13 |
| 108–16 | Adidas | 13.0% | 2.1% | 10.7–15.3 | ChatGPT10Gemini11Google AI Mode14 |
| 119–17 | Smartwool | 12.0% | 1.6% | 9.7–14.3 | ChatGPT11Gemini15Google AI Mode17 |
| 129–18 | Baleaf | 11.0% | 1.7% | 8.8–13.2 | ChatGPT12 |
| 139–18 | Gymshark | 11.0% | 1.6% | 8.8–13.2 | ChatGPT13Gemini10Google AI Mode12 |
| 1410–18 | Beyond Yoga | 10.4% | 1.5% | 8.3–12.5 | ChatGPT14Gemini9Google AI Mode11 |
| 1510–20 | REI Co-op | 9.4% | 1.3% | 7.5–11.6 | ChatGPT15Gemini19Google AI Mode20 |
| 1610–20 | Ten Thousand | 9.3% | 1.3% | 7.4–11.5 | ChatGPT16Gemini17Google AI Mode16 |
| 1711–20 | Tracksmith | 7.9% | 1.0% | 6.2–9.9 | ChatGPT17Google AI Mode15 |
| 1812–20 | Alo Yoga | 7.5% | 0.9% | 5.9–9.5 | ChatGPT18Gemini16Google AI Mode9 |
| 1915–20 | Rabbit | 6.0% | 0.7% | 4.6–7.9 | ChatGPT19Gemini13 |
| 2015–20 | 2XU | 5.9% | 0.8% | 4.4–7.7 | ChatGPT20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 7 of 14 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | In top 10 of |
|---|---|---|---|---|
| Nike | 1 | 1 | 3 | ChatGPTGeminiGoogle AI Mode |
| Lululemon | 2 | 2 | 1 | ChatGPTGeminiGoogle AI Mode |
| Vuori | 4 | 4 | 2 | ChatGPTGeminiGoogle AI Mode |
| Under Armour | 3 | 3 | 5 | ChatGPTGeminiGoogle AI Mode |
| Athleta | 8 | 6 | 4 | ChatGPTGeminiGoogle AI Mode |
| Janji | 7 | 5 | 6 | ChatGPTGeminiGoogle AI Mode |
| Brooks | 5 | 7 | 7 | ChatGPTGeminiGoogle AI Mode |
| Patagonia | 6 | – | 8 | ChatGPTGoogle AI Mode |
| Sweaty Betty | – | 8 | 10 | GeminiGoogle AI Mode |
| CRZ Yoga | 9 | – | – | ChatGPT |
| Beyond Yoga | – | 9 | – | Gemini |
| Alo Yoga | – | – | 9 | Google AI Mode |
| Adidas | 10 | – | – | ChatGPT |
| Gymshark | – | 10 | – | Gemini |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, activewear & athletic apparel, United States.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| google.com | <0.1% | – | 67.7% |
| irunfar.com | 1.0% | 6.4% | 0.9% |
| reddit.com | 6.4% | 0.6% | 4.5% |
| nike.com | 5.2% | 1× | 1× |
| lululemon.com | 5.0% | 0.8% | 0.6% |
| forbes.com | <0.1% | 4.4% | 0.3% |
| outsideonline.com | 1.0% | 4.2% | 0.5% |
| businessinsider.com | 0.2% | 3.6% | 0.2% |
| womenshealthmag.com | 2.0% | 3.5% | – |
| menshealth.com | 1.5% | 2.8% | – |
| outdoorgearlab.com | 1.1% | 2.7% | 2.3% |
| pilatescollectiveclub.com | 0.1% | 2.7% | 0.1% |
04 · The questions we asked
800 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 124 |
| Use case | 270 |
| Audience | 162 |
| Selection criteria | 161 |
| Problem to solve | 83 |
By question type
Examples · General questions
“what are the best activewear brands in the US?”
“what are the best high impact sports bras in the US?”
Examples · Use case
“what should I buy if I need workout shirts for distance running in the US?”
“which running jackets are best value for running in the rain in the US?”
Examples · Audience
“which running socks suit marathon runners best in the US?”
“which activewear brands are most popular with crossFit athletes and barbell lifters doing high-abrasion workouts in the US?”
Examples · Selection criteria
“which workout hoodies should I choose if breathability matters most in the US?”
“what are the top-rated workout hoodies for zippered pockets in the US?”
Examples · Problem to solve
“running jacket traps sweat inside. which running jackets should I buy in the US?”
“thermal base layers stay wet and cold. which thermal base layers should I buy in the US?”
Source: Findrix research. 800 buyer questions by question type, activewear & athletic apparel, United States.
05 · Product types
Which products the questions cover
Select a product type to see example questions from this market.
By product type
Examples · High-Impact Sports Bras
“what are the best high impact sports bras in the US?”
Examples · Moisture-Wicking Athletic Shirts
“what should I buy if I need workout shirts for distance running in the US?”
Examples · Athletic Base Layers
“thermal base layers stay wet and cold. which thermal base layers should I buy in the US?”
Examples · Athletic Hoodies
“which workout hoodies should I choose if breathability matters most in the US?”
“what are the top-rated workout hoodies for zippered pockets in the US?”
Examples · Cushioned Athletic Socks
“which running socks suit marathon runners best in the US?”
Examples · Lightweight Running Jackets
“which running jackets are best value for running in the rain in the US?”
“running jacket traps sweat inside. which running jackets should I buy in the US?”
Examples · No product type assigned
“what are the best activewear brands in the US?”
“which activewear brands are most popular with crossFit athletes and barbell lifters doing high-abrasion workouts in the US?”
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Frequently asked questions
What does this Activewear & Athletic Apparel AI Search report measure?
Which activewear & athletic apparel brands ChatGPT, Gemini and Google AI Mode name when buyers in the United States ask them for advice. We asked 800 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of an engine’s answers to this market’s buyer questions that name the brand. A 10% mention rate means the brand came up in about one answer in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Activewear & Athletic Apparel brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 7 of 14 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.