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ItalianoWhich swimwear & resortwear brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 541
- Questions
- 800
- Answers
- 2,400
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
One brand dominates the category.
The rest of the market is fragmented.
| # | Brand | Mention rate Share of ChatGPT’s answers in this market that name the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | Quiksilver | 56.3% | 9.3% | 52.8–59.7 | ChatGPT1Gemini1Google AI Mode2 |
| 22–3 | Lands' End | 20.4% | 3.2% | 17.6–23.2 | ChatGPT2Gemini2Google AI Mode3 |
| 32–3 | Quince | 19.4% | 3.7% | 16.6–22.1 | ChatGPT3Gemini4Google AI Mode5 |
| 44–15 | Cupshe | 12.6% | 2.0% | 10.3–14.9 | ChatGPT4Gemini7Google AI Mode1 |
| 54–16 | Patagonia | 11.9% | 2.0% | 9.6–14.1 | ChatGPT5Gemini3Google AI Mode4 |
| 64–16 | Miraclesuit | 10.6% | 1.7% | 8.5–12.8 | ChatGPT6Gemini5Google AI Mode6 |
| 74–16 | Coolibar | 10.5% | 1.7% | 8.4–12.6 | ChatGPT7Google AI Mode13 |
| 84–18 | J.Crew | 10.0% | 1.6% | 7.9–12.1 | ChatGPT8Gemini8Google AI Mode12 |
| 94–18 | Summersalt | 9.8% | 1.4% | 7.7–11.8 | ChatGPT9Gemini9Google AI Mode8 |
| 104–20 | Andie | 9.1% | 1.3% | 7.3–11.3 | ChatGPT10Gemini10Google AI Mode17 |
| 114–20 | Monday Swimwear | 9.0% | 1.2% | 7.2–11.2 | ChatGPT11Gemini15Google AI Mode9 |
| 124–20 | Sporti | 9.0% | 1.8% | 7.2–11.2 | ChatGPT12Gemini16 |
| 134–20 | TYR | 9.0% | 2.3% | 7.2–11.2 | ChatGPT13Gemini18Google AI Mode10 |
| 144–20 | Hurley | 8.4% | 1.2% | 6.6–10.5 | ChatGPT14 |
| 154–20 | Swimsuits For All | 8.3% | 1.3% | 6.5–10.4 | ChatGPT15Google AI Mode7 |
| 165–20 | Tommy Bahama | 7.9% | 1.4% | 6.2–9.9 | ChatGPT16Google AI Mode11 |
| 178–20 | Nike Swim | 6.3% | 1.3% | 4.8–8.1 | ChatGPT17 |
| 188–20 | Vitamin A | 6.0% | 0.9% | 4.6–7.9 | ChatGPT18 |
| 1910–20 | Jolyn | 5.8% | 1.2% | 4.3–7.6 | ChatGPT19 |
| 2010–20 | Rip Curl | 5.5% | 0.8% | 4.1–7.3 | ChatGPT20Google AI Mode14 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 7 of 14 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | In top 10 of |
|---|---|---|---|---|
| Quiksilver | 1 | 1 | 2 | ChatGPTGeminiGoogle AI Mode |
| Lands' End | 2 | 2 | 3 | ChatGPTGeminiGoogle AI Mode |
| Cupshe | 4 | 7 | 1 | ChatGPTGeminiGoogle AI Mode |
| Quince | 3 | 4 | 5 | ChatGPTGeminiGoogle AI Mode |
| Patagonia | 5 | 3 | 4 | ChatGPTGeminiGoogle AI Mode |
| Miraclesuit | 6 | 5 | 6 | ChatGPTGeminiGoogle AI Mode |
| Summersalt | 9 | 9 | 8 | ChatGPTGeminiGoogle AI Mode |
| J.Crew | 8 | 8 | – | ChatGPTGemini |
| Andie | 10 | 10 | – | ChatGPTGemini |
| Gap | – | 6 | – | Gemini |
| Coolibar | 7 | – | – | ChatGPT |
| Swimsuits For All | – | – | 7 | Google AI Mode |
| Monday Swimwear | – | – | 9 | Google AI Mode |
| TYR | – | – | 10 | Google AI Mode |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, swimwear & resortwear, United States.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| google.com | <0.1% | – | 70.4% |
| forbes.com | 0.3% | 9.8% | 0.7% |
| nordstrom.com | 6.1% | 1.9% | 0.7% |
| businessinsider.com | 0.5% | 4.9% | 0.4% |
| goodhousekeeping.com | 1.8% | 4.5% | – |
| gorgeautiful.com | 0.3% | 4.4% | 0.4% |
| reddit.com | 4.3% | 0.3% | 0.9% |
| theinertia.com | 0.3% | 4.0% | 0.7% |
| swimoutlet.com | 3.0% | 3.9% | 0.3% |
| target.com | 3.3% | 0.5% | 0.1% |
| travelandleisure.com | 2.5% | – | 1.3% |
| amazon.com | 0.8% | – | 2.2% |
04 · The questions we asked
800 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 112 |
| Use case | 280 |
| Audience | 167 |
| Selection criteria | 155 |
| Problem to solve | 86 |
By question type
Examples · General questions
“what are the best swimwear brands in the US?”
“what are the best one piece swimsuits in the US?”
Examples · Use case
“what are the best bikini tops for surfing and active water sports in the US?”
“what are the best underwire swimsuits for maximum bust support and lift in the US?”
Examples · Audience
“which modest swimsuits are best for plus size women in the US?”
“which swimwear brands are best for mothers shopping for family beach vacations in the US?”
Examples · Selection criteria
“how do swimwear brands compare on staying in place during wipeouts and high surf in the US?”
“which swimwear brands should I choose if tops and bottoms that stay put while bending down matter most in the US?”
Examples · Problem to solve
“I'm dealing with swimsuits that run extremely small in the US. Which swimwear brands should I look at?”
“bikini top slips off in waves. which bikini sets should I buy in the US?”
Source: Findrix research. 800 buyer questions by question type, swimwear & resortwear, United States.
05 · Product types
Which products the questions cover
Select a product type to see example questions from this market.
By product type
Examples · Women's Bikini Sets
“bikini top slips off in waves. which bikini sets should I buy in the US?”
Examples · Women's Bikini Tops
“what are the best bikini tops for surfing and active water sports in the US?”
Examples · Women's One-Piece Swimsuits
“what are the best one piece swimsuits in the US?”
Examples · Women's Modest Swimwear
“which modest swimsuits are best for plus size women in the US?”
Examples · Women's Underwire Swimsuits
“what are the best underwire swimsuits for maximum bust support and lift in the US?”
Examples · No product type assigned
“what are the best swimwear brands in the US?”
“I'm dealing with swimsuits that run extremely small in the US. Which swimwear brands should I look at?”
“how do swimwear brands compare on staying in place during wipeouts and high surf in the US?”
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Frequently asked questions
What does this Swimwear & Resortwear AI Search report measure?
Which swimwear & resortwear brands ChatGPT, Gemini and Google AI Mode name when buyers in the United States ask them for advice. We asked 800 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of an engine’s answers to this market’s buyer questions that name the brand. A 10% mention rate means the brand came up in about one answer in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Swimwear & Resortwear brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 7 of 14 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.