Which swimwear & resortwear brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 51
- Questions
- 340
- Answers
- 4,080
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where ChatGPT names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–3 | Coolibar | 20.2% | 13.3% | 16.3–24.8 | ChatGPT1Gemini3Google AI Mode7 |
| 21–4 | Speedo | 17.5% | 10.4% | 13.9–21.9 | ChatGPT2Gemini2Google AI Mode1Perplexity1 |
| 31–6 | TYR | 14.4% | 7.3% | 11.1–18.5 | ChatGPT3Gemini9Google AI Mode3Perplexity5 |
| 42–8 | Lands' End | 10.8% | 9.6% | 7.9–14.5 | ChatGPT4Gemini1Google AI Mode2 |
| 53–9 | Trunks Surf & Swim Co. | 8.3% | 5.6% | 5.8–11.8 | ChatGPT5Gemini10Google AI Mode5Perplexity2 |
| 63–10 | Quiksilver | 7.9% | 5.2% | 5.5–11.3 | ChatGPT6Gemini4Google AI Mode8Perplexity6 |
| 74–13 | O'Neill | 7.3% | 5.3% | 4.9–10.5 | ChatGPT7Gemini8Google AI Mode9 |
| 84–20 | Cupshe | 5.5% | 4.4% | 3.5–8.4 | ChatGPT8Gemini6Google AI Mode6Perplexity4 |
| 95–20 | Arena | 4.4% | 3.5% | 2.7–7.2 | ChatGPT9Gemini14Google AI Mode10Perplexity7 |
| 106–20 | Rip Curl | 3.2% | 2.4% | 1.8–5.7 | ChatGPT10Gemini7Google AI Mode15Perplexity11 |
| 117–20 | Swimsuits For All | 2.9% | 2.5% | 1.6–5.3 | ChatGPT11Gemini5Google AI Mode4Perplexity8 |
| 127–20 | Jolyn | 2.6% | 1.8% | 1.4–5.0 | ChatGPT12Gemini12 |
| 137–20 | Summersalt | 2.6% | 2.4% | 1.4–5.0 | ChatGPT13Google AI Mode13Perplexity3 |
| 148–20 | HydroChic | 2.5% | 2.3% | 1.3–4.7 | ChatGPT14Gemini17Google AI Mode14 |
| 158–20 | Zimmermann | 2.4% | 2.0% | 1.2–4.6 | ChatGPT15Gemini18Google AI Mode11Perplexity9 |
| 168–20 | Vilebrequin | 2.3% | 0.9% | 1.1–4.4 | ChatGPT16Google AI Mode17Perplexity12 |
| 178–20 | Andie Swim | 2.2% | 2.0% | 1.1–4.3 | ChatGPT17Gemini20 |
| 188–20 | Fair Harbor | 1.8% | 0.8% | 0.8–3.8 | ChatGPT18Google AI Mode16Perplexity17 |
| 198–20 | RuffleButts | 1.8% | 1.5% | 0.8–3.8 | ChatGPT19 |
| 208–20 | Lyra Swim | 1.7% | 1.4% | 0.7–3.7 | ChatGPT20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 5 of 14 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Speedo | 2 | 2 | 1 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| TYR | 3 | 9 | 3 | 5 | ChatGPTGeminiGoogle AI ModePerplexity |
| Trunks Surf & Swim Co. | 5 | 10 | 5 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Quiksilver | 6 | 4 | 8 | 6 | ChatGPTGeminiGoogle AI ModePerplexity |
| Cupshe | 8 | 6 | 6 | 4 | ChatGPTGeminiGoogle AI ModePerplexity |
| Lands' End | 4 | 1 | 2 | – | ChatGPTGeminiGoogle AI Mode |
| Coolibar | 1 | 3 | 7 | – | ChatGPTGeminiGoogle AI Mode |
| Swimsuits For All | – | 5 | 4 | 8 | GeminiGoogle AI ModePerplexity |
| O'Neill | 7 | 8 | 9 | – | ChatGPTGeminiGoogle AI Mode |
| Arena | 9 | – | 10 | 7 | ChatGPTGoogle AI ModePerplexity |
| Rip Curl | 10 | 7 | – | – | ChatGPTGemini |
| Summersalt | – | – | – | 3 | Perplexity |
| Zimmermann | – | – | – | 9 | Perplexity |
| Vitamin A | – | – | – | 10 | Perplexity |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, swimwear & resortwear, United States.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| google.com | 0.2% | 61.9% | 40.5% | – |
| nytimes.com | – | – | <0.1% | 5.7% |
| youtube.com | 0.4% | 0.2% | 5.1% | – |
| skincancer.org | 3.6% | 0.1% | 0.1% | <0.1% |
| amazon.com | 0.2% | 0.1% | 1.1% | 3.5% |
| aad.org | 3.4% | – | – | <0.1% |
| alibaba.com | 0.1% | – | – | 3.2% |
| windrider.com | 0.2% | 3.1% | 0.1% | 0.3% |
| swimoutlet.com | 2.6% | 1.5% | 1.4% | 0.8% |
| reddit.com | 0.3% | 1.0% | 1.7% | 2.5% |
| swimzip.com | 0.8% | 2.5% | 0.9% | 0.6% |
| goodhousekeeping.com | 0.6% | 0.1% | – | 2.4% |
05 · The questions we asked
340 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
76% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 100 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“What are the best brands making Maternity Swimwear designed specifically for Comfort throughout pregnancy as of latest information?”
“Which is better for active swimming, standard rash guards or UPF Sun-Protective Swimwear for Kids focused on Sun protection (UPF) as of latest information?”
Examples · Problem-aware
“My swimsuits keep fading and stretching after chlorine exposure, how do I find a suit that solves Durability across seasons as of latest information?”
“I feel self-conscious about midsection coverage at the beach, what styles of Swim Cover-Ups are the most flattering as of latest information?”
Examples · Informational
“What are the biggest style trends for Maternity Swimwear heading into 2027 as of latest information?”
“How should Tankinis fit to give proper support without digging in as of latest information?”
Examples · Branded comparison
“Show Me Your Mumu vs Solid & Striped for simple neutral basics vs. bold prints and statement silhouettes as of latest information?”
“Orlebar Brown vs Vilebrequin for Luxury resort status, tailored trouser silhouette with side adjusters vs. classic elastic-waist vibrant patterned trunks as of latest information?”
Examples · Branded sentiment
“Is Speedo a good choice in women's swimwear as of latest information?”
“Is Zimmermann a good choice in resortwear apparel as of latest information?”
Source: Findrix research. 340 buyer questions by intent, swimwear & resortwear, United States.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 12 swimwear & resortwear segments.
| Segment |
|---|
| Men's Swimwear |
| Swim Cover-Ups |
| Women's Two-Piece Swimwear |
| Resortwear Apparel |
| Women's Swimwear |
| Sun-Protective & Performance Swimwear |
| Women's One-Piece Swimwear |
| Kids' & Junior Swimwear |
| Maternity Swimwear |
| Performance/Athletic Swimwear |
| Modest Swimwear |
| Plus-Size & Extended-Size Swimwear |
12 segments
Examples · Men's Swimwear
“My swimsuits keep fading and stretching after chlorine exposure, how do I find a suit that solves Durability across seasons as of latest information?”
Examples · Swim Cover-Ups
“Show Me Your Mumu vs Solid & Striped for simple neutral basics vs. bold prints and statement silhouettes as of latest information?”
Examples · Women's Two-Piece Swimwear
“Where can I buy top-rated Bandeau & Strapless Tops with fast shipping before my trip this 2027 as of latest information?”
Examples · Resortwear Apparel
“Show me some high-end Resort Dresses options that offer Fabric comfort in heat/humidity for a luxury vacation. as of latest information”
Examples · Women's Swimwear
“Find me the best deals and checkout discounts on Women's Swimwear featuring Fit and flattering silhouette. as of latest information”
Examples · Sun-Protective & Performance Swimwear
“Cabana Life vs Coolibar for Dermatologist-recommended technical UPF 50+ sun safety vs. vibrant resort-wear prints and everyday coastal fashion as of latest information?”
Examples · Women's One-Piece Swimwear
“Give me direct purchase links to highly rated Plunge & Deep-V One-Pieces that accommodates Inclusive sizing and fit under $100. as of latest information”
Examples · Kids' & Junior Swimwear
“Which is better for active swimming, standard rash guards or UPF Sun-Protective Swimwear for Kids focused on Sun protection (UPF) as of latest information?”
Examples · Maternity Swimwear
“What are the best brands making Maternity Swimwear designed specifically for Comfort throughout pregnancy as of latest information?”
Examples · Performance/Athletic Swimwear
“Is Arena a good choice in performance/athletic swimwear as of latest information?”
Examples · Modest Swimwear
“HydroChic vs Lyra Swim for fashion-forward modest swimwear vs. functional coverage-focused sets as of latest information?”
Examples · Plus-Size & Extended-Size Swimwear
“Give me direct purchase links to highly rated Plus-Size Bikini/Two-Piece that accommodates Trendy design options under $100. as of latest information”
Source: Findrix research. 12 product segments covered by the question set, swimwear & resortwear, United States.
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Frequently asked questions
What does this Swimwear & Resortwear AI Search report measure?
Which swimwear & resortwear brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in the United States ask them for advice. We asked 340 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Swimwear & Resortwear brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 5 of 14 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Swimwear & Resortwear questions are included?
Questions real buyers ask across 12 product segments, from problem-aware to solution-aware, informational and branded ones. 76% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.