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ItalianoWhich women's everyday fashion brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 521
- Questions
- 800
- Answers
- 2,400
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of Gemini’s answers in this market that name the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–2 | Gap | 31.3% | 4.6% | 28.0–34.5 | ChatGPT2Gemini1Google AI Mode2 |
| 21–2 | Quince | 30.6% | 4.7% | 27.4–33.8 | ChatGPT1Gemini2Google AI Mode1 |
| 33–4 | Abercrombie & Fitch | 23.4% | 3.4% | 20.4–26.3 | ChatGPT6Gemini3Google AI Mode4 |
| 43–7 | Madewell | 21.0% | 3.1% | 18.2–23.8 | ChatGPT3Gemini4Google AI Mode3 |
| 54–10 | J.Crew | 16.9% | 2.4% | 14.3–19.5 | ChatGPT4Gemini5Google AI Mode6 |
| 64–10 | Reformation | 16.9% | 2.5% | 14.3–19.5 | Gemini6Google AI Mode12 |
| 74–12 | Aritzia | 16.1% | 2.4% | 13.6–18.7 | ChatGPT16Gemini7Google AI Mode5 |
| 85–17 | Lululemon | 12.1% | 1.9% | 9.9–14.4 | ChatGPT9Gemini8Google AI Mode8 |
| 95–17 | Uniqlo | 12.1% | 1.8% | 9.9–14.4 | ChatGPT10Gemini9Google AI Mode17 |
| 105–18 | Athleta | 12.0% | 1.9% | 9.7–14.3 | ChatGPT12Gemini10Google AI Mode10 |
| 117–20 | Nike | 11.6% | 1.9% | 9.4–13.9 | ChatGPT5Gemini11Google AI Mode18 |
| 127–20 | Free People | 11.4% | 1.7% | 9.2–13.6 | Gemini12Google AI Mode9 |
| 138–20 | Skims | 9.8% | 1.5% | 7.7–11.8 | ChatGPT7Gemini13Google AI Mode7 |
| 148–20 | Anthropologie | 8.8% | 1.3% | 7.0–10.9 | Gemini14 |
| 158–20 | Everlane | 8.8% | 1.3% | 7.0–10.9 | ChatGPT15Gemini15Google AI Mode11 |
| 168–20 | Aerie | 8.3% | 1.3% | 6.5–10.4 | Gemini16 |
| 178–20 | Levi's | 8.1% | 1.2% | 6.4–10.2 | ChatGPT11Gemini17Google AI Mode15 |
| 1810–20 | AGOLDE | 7.8% | 1.1% | 6.1–9.8 | Gemini18 |
| 1911–20 | LOFT | 7.4% | 1.0% | 5.8–9.4 | ChatGPT14Gemini19Google AI Mode14 |
| 2011–20 | Sézane | 7.4% | 1.1% | 5.8–9.4 | Gemini20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 6 of 14 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | In top 10 of |
|---|---|---|---|---|
| Quince | 1 | 2 | 1 | ChatGPTGeminiGoogle AI Mode |
| Gap | 2 | 1 | 2 | ChatGPTGeminiGoogle AI Mode |
| Madewell | 3 | 4 | 3 | ChatGPTGeminiGoogle AI Mode |
| Abercrombie & Fitch | 6 | 3 | 4 | ChatGPTGeminiGoogle AI Mode |
| J.Crew | 4 | 5 | 6 | ChatGPTGeminiGoogle AI Mode |
| Lululemon | 9 | 8 | 8 | ChatGPTGeminiGoogle AI Mode |
| Aritzia | – | 7 | 5 | GeminiGoogle AI Mode |
| Skims | 7 | – | 7 | ChatGPTGoogle AI Mode |
| Uniqlo | 10 | 9 | – | ChatGPTGemini |
| Athleta | – | 10 | 10 | GeminiGoogle AI Mode |
| Nike | 5 | – | – | ChatGPT |
| Reformation | – | 6 | – | Gemini |
| H&M | 8 | – | – | ChatGPT |
| Free People | – | – | 9 | Google AI Mode |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, women's everyday fashion, United States.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| google.com | <0.1% | – | 68.0% |
| forbes.com | <0.1% | 11.0% | 0.6% |
| quince.com | 7.4% | 0.5% | 0.5% |
| nordstrom.com | 6.4% | 2.0% | 0.4% |
| businessinsider.com | 0.6% | 5.5% | 0.3% |
| thecapsulist.com | – | 5.4% | 0.3% |
| gap.com | 5.1% | 0.2% | 0.5% |
| reddit.com | 3.9% | 0.9% | 1.5% |
| whowhatwear.com | 1.3% | 3.8% | 1.6% |
| nytimes.com | – | – | 3.2% |
| womenshealthmag.com | 0.5% | 3.2% | – |
| goodhousekeeping.com | 0.9% | 2.8% | – |
04 · The questions we asked
800 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 112 |
| Use case | 280 |
| Audience | 167 |
| Selection criteria | 155 |
| Problem to solve | 86 |
By question type
Examples · General questions
“what are the best womenswear brands in the US?”
“what are the best women's straight-leg jeans in the US?”
Examples · Use case
“which women's wide-leg linen pants work best for hot summer days in the US?”
“which women's straight-leg jeans work best for dressing up for dinner in the US?”
Examples · Audience
“which womenswear brands are best for professional women building an office capsule wardrobe in the US?”
“which women's wide-leg trousers are best for petite women in the US?”
Examples · Selection criteria
“which women's linen shorts should I choose if breathability matters most in the US?”
“what are the top-rated women's casual blazers for wrinkle resistance in the US?”
Examples · Problem to solve
“My high-waisted leggings roll down when I bend over. Which womenswear brands should I look at in the US?”
“knit cardigan feels itchy on bare arms. which women's knit cardigans should I buy in the US?”
Source: Findrix research. 800 buyer questions by question type, women's everyday fashion, United States.
05 · Product types
Which products the questions cover
Select a product type to see example questions from this market.
By product type
Examples · Casual Blazers
“what are the top-rated women's casual blazers for wrinkle resistance in the US?”
Examples · Knit Cardigans
“knit cardigan feels itchy on bare arms. which women's knit cardigans should I buy in the US?”
Examples · Straight Leg Jeans
“what are the best women's straight-leg jeans in the US?”
“which women's straight-leg jeans work best for dressing up for dinner in the US?”
Examples · Wide Leg Trousers
“which women's wide-leg trousers are best for petite women in the US?”
Examples · Linen Shorts
“which women's linen shorts should I choose if breathability matters most in the US?”
Examples · Linen Wide Leg Pants
“which women's wide-leg linen pants work best for hot summer days in the US?”
Examples · No product type assigned
“what are the best womenswear brands in the US?”
“My high-waisted leggings roll down when I bend over. Which womenswear brands should I look at in the US?”
“which womenswear brands are best for professional women building an office capsule wardrobe in the US?”
Neighbouring markets · Fashion & Apparel
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Open this market
Frequently asked questions
What does this Women's Everyday Fashion AI Search report measure?
Which women's everyday fashion brands ChatGPT, Gemini and Google AI Mode name when buyers in the United States ask them for advice. We asked 800 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of an engine’s answers to this market’s buyer questions that name the brand. A 10% mention rate means the brand came up in about one answer in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Women's Everyday Fashion brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 6 of 14 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.