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ItalianoWhich jewelry brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 636
- Questions
- 800
- Answers
- 2,400
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
One brand dominates the category.
The rest of the market is fragmented.
| # | Brand | Mention rate Share of Gemini’s answers in this market that name the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | Ring Concierge | 64.5% | 20.9% | 61.2–67.8 | ChatGPT1Gemini1Google AI Mode1 |
| 22 | Mejuri | 24.0% | 5.1% | 21.0–27.0 | ChatGPT2Gemini2Google AI Mode2 |
| 33–8 | David Yurman | 12.4% | 2.6% | 10.1–14.7 | ChatGPT13Gemini3Google AI Mode5 |
| 43–9 | Blue Nile | 12.0% | 2.5% | 9.7–14.3 | ChatGPT5Gemini4Google AI Mode6 |
| 53–10 | Gorjana | 10.8% | 2.1% | 8.6–12.9 | ChatGPT12Gemini5Google AI Mode3 |
| 63–11 | Tiffany & Co. | 10.0% | 1.7% | 7.9–12.1 | ChatGPT6Gemini6Google AI Mode4 |
| 73–11 | Ana Luisa | 9.4% | 2.0% | 7.5–11.6 | ChatGPT7Gemini7Google AI Mode9 |
| 83–16 | Pandora | 8.1% | 2.2% | 6.4–10.2 | ChatGPT10Gemini8Google AI Mode13 |
| 94–17 | Kendra Scott | 7.8% | 1.7% | 6.1–9.8 | ChatGPT17Gemini9Google AI Mode11 |
| 105–20 | Swarovski | 7.0% | 1.8% | 5.4–9.0 | ChatGPT20Gemini10Google AI Mode14 |
| 116–20 | Monica Vinader | 6.0% | 1.2% | 4.6–7.9 | ChatGPT4Gemini11Google AI Mode12 |
| 128–20 | Jared | 5.6% | 1.2% | 4.2–7.4 | Gemini12 |
| 138–20 | Quince | 5.4% | 1.0% | 4.0–7.2 | ChatGPT3Gemini13Google AI Mode15 |
| 148–20 | Grayling | 5.3% | 2.2% | 3.9–7.0 | Gemini14Google AI Mode17 |
| 158–20 | James Avery | 5.0% | 1.2% | 3.7–6.7 | Gemini15 |
| 168–20 | Zales | 4.8% | 1.2% | 3.5–6.5 | Gemini16 |
| 179–20 | Brighton | 4.6% | 1.3% | 3.4–6.3 | Gemini17 |
| 1810–20 | GLDN | 4.4% | 0.9% | 3.2–6.0 | Gemini18 |
| 1910–20 | Jenny Bird | 4.0% | 0.8% | 2.8–5.6 | Gemini19Google AI Mode10 |
| 2010–20 | Cartier | 3.9% | 0.7% | 2.7–5.4 | Gemini20Google AI Mode8 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 5 of 16 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | In top 10 of |
|---|---|---|---|---|
| Ring Concierge | 1 | 1 | 1 | ChatGPTGeminiGoogle AI Mode |
| Mejuri | 2 | 2 | 2 | ChatGPTGeminiGoogle AI Mode |
| Blue Nile | 5 | 4 | 6 | ChatGPTGeminiGoogle AI Mode |
| Tiffany & Co. | 6 | 6 | 4 | ChatGPTGeminiGoogle AI Mode |
| Ana Luisa | 7 | 7 | 9 | ChatGPTGeminiGoogle AI Mode |
| David Yurman | – | 3 | 5 | GeminiGoogle AI Mode |
| Gorjana | – | 5 | 3 | GeminiGoogle AI Mode |
| Catbird | 8 | – | 7 | ChatGPTGoogle AI Mode |
| Pandora | 10 | 8 | – | ChatGPTGemini |
| Quince | 3 | – | – | ChatGPT |
| Monica Vinader | 4 | – | – | ChatGPT |
| Cartier | – | – | 8 | Google AI Mode |
| MADE BY MARY | 9 | – | – | ChatGPT |
| Kendra Scott | – | 9 | – | Gemini |
| Swarovski | – | 10 | – | Gemini |
| Jenny Bird | – | – | 10 | Google AI Mode |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, jewelry, United States.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| google.com | <0.1% | – | 59.7% |
| ajluxe.com | 1.7% | 7.8% | 0.5% |
| nordstrom.com | 5.4% | 0.7% | 0.1% |
| reddit.com | 5.2% | 0.9% | 2.6% |
| forbes.com | 0.2% | 4.7% | 1.2% |
| etsy.com | 2.3% | 0.4% | 0.7% |
| mejuri.com | 2.1% | 0.4% | 0.6% |
| jamesmichelle.com | 0.1% | 2.0% | 0.4% |
| quince.com | 1.9% | – | – |
| element79jewelry.com | 0.1% | 1.8% | 0.9% |
| bluenile.com | 1.6% | 0.4% | 0.2% |
| youtube.com | 1× | 0.2% | 1.5% |
04 · The questions we asked
800 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 112 |
| Use case | 280 |
| Audience | 167 |
| Selection criteria | 155 |
| Problem to solve | 86 |
By question type
Examples · General questions
“what are the best jewelry brands in the US?”
“what are the best engagement rings in the US?”
Examples · Use case
“what should I buy if I need pearl necklaces for weddings in the US?”
“which chain necklaces are best value for everyday wear in the US?”
Examples · Audience
“which jewelry brands do high-net-worth collectors buying iconic designer fine jewelry usually go with in the US?”
“which hoop earrings do people with sensitive ears usually buy in the US?”
Examples · Selection criteria
“which bangle bracelets should I choose if durability matters most in the US?”
“which jewelry brands should I choose if GIA or IGI certification reliability matters most in the US?”
Examples · Problem to solve
“My jewelry store's 30-day exchange window has expired. For future gift purchases, which jewelry brands offer exchange windows longer than 30 days in the US?”
“which jewelry brands offer authentication support for a pre-owned designer bracelet in the US?”
Source: Findrix research. 800 buyer questions by question type, jewelry, United States.
05 · Product types
Which products the questions cover
Select a product type to see example questions from this market.
By product type
Examples · Bangle Bracelets
“which bangle bracelets should I choose if durability matters most in the US?”
Examples · Chain Link Necklaces
“which chain necklaces are best value for everyday wear in the US?”
Examples · Engagement Rings
“what are the best engagement rings in the US?”
Examples · Hoop Earrings
“which hoop earrings do people with sensitive ears usually buy in the US?”
Examples · Pearl Necklaces
“what should I buy if I need pearl necklaces for weddings in the US?”
Examples · No product type assigned
“what are the best jewelry brands in the US?”
“My jewelry store's 30-day exchange window has expired. For future gift purchases, which jewelry brands offer exchange windows longer than 30 days in the US?”
“which jewelry brands should I choose if GIA or IGI certification reliability matters most in the US?”
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Frequently asked questions
What does this Jewelry AI Search report measure?
Which jewelry brands ChatGPT, Gemini and Google AI Mode name when buyers in the United States ask them for advice. We asked 800 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of an engine’s answers to this market’s buyer questions that name the brand. A 10% mention rate means the brand came up in about one answer in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Jewelry brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 5 of 16 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.