Findrix

Which personal injury & compensation law brands
AI recommends in the US

Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity

Brands
28
Questions
351
Answers
4,212
AI engines
4

01 · Brand leader

Top 10 brands by mention rate

One brand dominates the category.
The rest of the market is fragmented.

Perplexity
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Leader out of scale — Morgan & Morgan, 10.4%. That is 4× the runner-up The Cochran Firm at 2.8%. On a linear scale every other bar would collapse to nothing, so the bars use a square-root scale.

#BrandMention rate Share of questions where Perplexity names the brandShare of voice The brand’s share of all brand mentions in the engine’s answers95% range The interval the true mention rate most likely falls inIn top 20 of The brand’s place inside each engine’s own top 20
11Morgan & Morgan10.4%44.4%7.7–14.1ChatGPT1Gemini1Google AI Mode1Perplexity1
22–20The Cochran Firm2.8%5.6%1.6–5.2ChatGPT2Gemini2Google AI Mode2Perplexity2
32–20Ben Crump Law2.3%8.2%1.2–4.4ChatGPT8Gemini3Google AI Mode3Perplexity3
42–20Motley Rice1.4%4.6%0.6–3.3ChatGPT3Gemini4Google AI Mode7Perplexity4
52–20Beasley Allen Law Firm1.4%4.1%0.6–3.3ChatGPT5Gemini8Google AI Mode10Perplexity5
62–20Loevy & Loevy1.1%2.4%0.4–2.9ChatGPT11Gemini7Google AI Mode12Perplexity6
72–20The Barnes Firm1.1%3.1%0.4–2.9ChatGPT7Gemini13Google AI Mode6Perplexity7
82–20Pond Lehocky Giordano1.0%3.1%0.4–2.8ChatGPT10Gemini11Google AI Mode9Perplexity8
92–20Kline & Specter0.9%2.0%0.3–2.5ChatGPT6Gemini6Google AI Mode8Perplexity9
102–20Salvi, Schostok & Pritchard P.C.0.9%2.0%0.3–2.5ChatGPT4Gemini9Google AI Mode11Perplexity10

+7 more brands ranked below the top 20

Source: Findrix's research. Top personal injury & compensation law brands by Perplexity mention rate, United States, Sep 2026.

02 · Engine consensus

Where each brand ranks
inside every engine’s top 10

There is no single AI top 10.
Only 6 of 13 brands rank in the top 10 of all 4 engines.

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BrandChatGPTGeminiGoogle AI ModePerplexityIn top 10 of
Morgan & Morgan1111ChatGPTGeminiGoogle AI ModePerplexity
The Cochran Firm2222ChatGPTGeminiGoogle AI ModePerplexity
Ben Crump Law8333ChatGPTGeminiGoogle AI ModePerplexity
Motley Rice3474ChatGPTGeminiGoogle AI ModePerplexity
Beasley Allen Law Firm58105ChatGPTGeminiGoogle AI ModePerplexity
Kline & Specter6689ChatGPTGeminiGoogle AI ModePerplexity

Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.

The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.

Source: Findrix's research. Where each brand ranks inside every engine's top 10, personal injury & compensation law, United States.

04b · Most cited domains

Which sites each engine cites, and
how much of its answers they carry

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DomainChatGPTGeminiGoogle AI ModePerplexity
youtube.com 1×0.3%8.6%–
forthepeople.com 2.8%2.0%1.9%5.6%
justia.com 4.5%4.0%2.9%1.0%
ca.gov 3.5%–0.2%0.2%
google.com 1×0.1%3.3%0.1%
cornell.edu 3.2%0.1%0.5%0.3%
texas.gov 2.4%<0.1%1×0.1%
bestlawyers.com 0.3%0.2%0.8%1.9%
cochranfirm.com 1.9%0.9%1.2%0.4%
americanbar.org 1.6%0.1%0.5%0.1%
cms.gov 1.6%0.8%0.5%0.4%
consumerfinance.gov 1.5%0.1%0.3%0.6%

Each engine relies on a different information ecosystemThe domains that shape answers vary substantially
from one AI engine to another.

Source: Findrix research. Share of each engine's citations that goes to the domain. Sample: personal injury & compensation law questions, United States, measured Sep 2026.

05 · The questions we asked

351 buyer questions, each
asked three times per engine

This isn’t a branded-prompt study.
77% of questions are problem- or solution-aware.

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Buyer questions by intent
IntentQuestions
Solution-aware160
Problem-aware111
Informational40
Branded comparison24
Branded sentiment16

By intent

Examples · Solution-aware

“Can you recommend a top-rated attorney known for Compassion and communication with grieving family who is currently taking clients in 2027 as of latest information?”

Wrongful Death · Solution-aware

“What qualifications should I look for in an injury lawyer if my primary concern is Sensitivity, confidentiality, and trauma-informed approach as of latest information?”

Sexual Abuse & Assault Claims · Solution-aware

Source: Findrix research. 351 buyer questions by intent, personal injury & compensation law, United States.

05b · By product type

Which product segments
the questions cover

The study doesn’t hinge on one product category.
Questions span 13 personal injury & compensation law segments.

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Product segments covered by the question set
Segment
Motor Vehicle Accidents
Medical Malpractice
Premises Liability
Product Liability
Catastrophic Injury and Wrongful Death
Workers' Compensation
Wrongful Death
Nursing Home & Elder Abuse
Insurance Bad Faith Claims
Intentional Torts and Civil Rights Violations
Mass Torts & Class Actions
Sexual Abuse & Assault Claims
Animal Attacks

13 segments

Examples · Motor Vehicle Accidents

“Can you recommend a top-rated attorney known for Access to accident reconstruction experts who is currently taking clients in 2027 as of latest information?”

Motor Vehicle Accidents · Solution-aware

How we measure, and what the 95% range means

Source: Findrix research. 13 product segments covered by the question set, personal injury & compensation law, United States.

Neighbouring markets · Legal Services

  • United States · Australia

    Family Law

    Perplexity leader OurFamilyWizard · 1.8% · 23 brands measured

    Open this market

Frequently asked questions

What does this Personal Injury & Compensation Law AI Search report measure?

Which personal injury & compensation law brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in the United States ask them for advice. We asked 351 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.

What does “mention rate” mean?

The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.

How are the top Personal Injury & Compensation Law brands ranked?

By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.

Why does a brand rank differently across AI engines?

Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 6 of 13 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.

What counts as a citation?

A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.

Why can AI mention a brand without citing its website?

Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.

What does “share of citations” mean?

Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.

What types of Personal Injury & Compensation Law questions are included?

Questions real buyers ask across 13 product segments, from problem-aware to solution-aware, informational and branded ones. 77% are problem- or solution-aware; this is not a branded-prompt study.

Will I get the same answers if I ask these questions myself?

Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.