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ItalianoWhich sports nutrition & supplements brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 307
- Questions
- 800
- Answers
- 2,400
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
One brand dominates the category.
The rest of the market is fragmented.
Leader out of scale — Transparent Labs, 73.6%. That is 3× the runner-up Nutricost at 23.0%. On a linear scale every other bar would collapse to nothing, so the bars use a square-root scale.
| # | Brand | Mention rate Share of Gemini’s answers in this market that name the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | Transparent Labs | 73.6% | 13.0% | 70.6–76.7 | ChatGPT1Gemini1Google AI Mode1 |
| 22 | Nutricost | 23.0% | 3.8% | 20.1–25.9 | ChatGPT2Gemini2Google AI Mode2 |
| 33–10 | Form Nutrition | 15.3% | 2.4% | 12.8–17.7 | ChatGPT7Gemini3Google AI Mode6 |
| 43–12 | Skratch Labs | 14.1% | 2.2% | 11.7–16.5 | ChatGPT4Gemini4Google AI Mode4 |
| 53–12 | Thorne | 13.8% | 2.4% | 11.4–16.1 | ChatGPT3Gemini5Google AI Mode3 |
| 63–13 | Science in Sport | 13.6% | 2.2% | 11.2–16.0 | ChatGPT6Gemini6Google AI Mode5 |
| 73–14 | BulkSupplements | 12.8% | 1.9% | 10.4–15.1 | ChatGPT9Gemini7Google AI Mode8 |
| 83–16 | Kaged | 11.9% | 2.1% | 9.6–14.1 | ChatGPT18Gemini8Google AI Mode7 |
| 93–19 | Momentous | 10.8% | 1.9% | 8.6–12.9 | ChatGPT11Gemini9Google AI Mode9 |
| 103–19 | LMNT | 10.6% | 1.6% | 8.5–12.8 | ChatGPT16Gemini10Google AI Mode13 |
| 114–20 | Dymatize | 10.5% | 2.2% | 8.4–12.6 | ChatGPT10Gemini11Google AI Mode15 |
| 124–20 | Naked Nutrition | 10.1% | 1.8% | 8.0–12.2 | ChatGPT8Gemini12Google AI Mode11 |
| 136–20 | Tailwind Nutrition | 9.1% | 1.3% | 7.3–11.3 | ChatGPT13Gemini13Google AI Mode12 |
| 147–20 | Maurten | 8.9% | 1.3% | 7.1–11.0 | ChatGPT14Gemini14Google AI Mode10 |
| 158–20 | NOW Sports | 7.9% | 1.1% | 6.2–9.9 | ChatGPT5Gemini15 |
| 168–20 | Liquid I.V. | 7.6% | 1.2% | 6.0–9.7 | Gemini16 |
| 179–20 | NutraBio | 7.4% | 1.2% | 5.8–9.4 | Gemini17Google AI Mode16 |
| 189–20 | Precision Fuel & Hydration | 6.9% | 1.0% | 5.3–8.8 | ChatGPT15Gemini18 |
| 199–20 | Gorilla Mind | 6.8% | 1.1% | 5.2–8.7 | Gemini19Google AI Mode18 |
| 2011–20 | Nuun | 6.5% | 1.1% | 5.0–8.4 | Gemini20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 7 of 14 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | In top 10 of |
|---|---|---|---|---|
| Transparent Labs | 1 | 1 | 1 | ChatGPTGeminiGoogle AI Mode |
| Nutricost | 2 | 2 | 2 | ChatGPTGeminiGoogle AI Mode |
| Thorne | 3 | 5 | 3 | ChatGPTGeminiGoogle AI Mode |
| Skratch Labs | 4 | 4 | 4 | ChatGPTGeminiGoogle AI Mode |
| Form Nutrition | 7 | 3 | 6 | ChatGPTGeminiGoogle AI Mode |
| Science in Sport | 6 | 6 | 5 | ChatGPTGeminiGoogle AI Mode |
| BulkSupplements | 9 | 7 | 8 | ChatGPTGeminiGoogle AI Mode |
| Kaged | – | 8 | 7 | GeminiGoogle AI Mode |
| Momentous | – | 9 | 9 | GeminiGoogle AI Mode |
| NOW Sports | 5 | – | – | ChatGPT |
| Naked Nutrition | 8 | – | – | ChatGPT |
| Dymatize | 10 | – | – | ChatGPT |
| LMNT | – | 10 | – | Gemini |
| Maurten | – | – | 10 | Google AI Mode |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, sports nutrition & supplements, United States.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| google.com | 0.1% | – | 13.2% |
| garagegymreviews.com | 0.1% | 9.2% | 5.1% |
| nih.gov | 8.7% | – | 1.2% |
| amazon.com | 0.5% | – | 8.5% |
| forbes.com | 0.1% | 7.5% | 6.9% |
| fortune.com | 0.8% | – | 5.4% |
| barbend.com | 0.5% | 4.5% | 1.3% |
| tigerfitness.com | 0.1% | 4.4% | 3.3% |
| thefeed.com | 1.0% | 4.1% | 2.0% |
| fitnessvolt.com | 1.0% | 4.0% | 0.8% |
| reddit.com | 3.8% | 0.9% | 3.9% |
| walmart.com | 3.4% | 0.8% | 0.3% |
04 · The questions we asked
800 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 112 |
| Use case | 280 |
| Audience | 167 |
| Selection criteria | 155 |
| Problem to solve | 86 |
By question type
Examples · General questions
“what are the best sports nutrition brands in the US?”
“what are the best whey protein powders in the US?”
Examples · Use case
“what are the best sports nutrition brands for preventing bonking during 20-mile long runs in the US?”
“what are the best electrolyte drink powders for marathon and distance running in the US?”
Examples · Audience
“which sports nutrition brands are best for bodybuilders and powerlifters in the US?”
“which plant protein powders are best for vegans in the US?”
Examples · Selection criteria
“which sports nutrition brands should I choose if natural sweeteners and no artificial dyes matter most in the US?”
“which creatine monohydrate supplements are best on ingredient purity and third party testing in the US?”
Examples · Problem to solve
“plant protein powder tastes gritty and chalky. which plant protein powders should I buy in the US?”
“energy chews stick to teeth while running. which endurance energy chews should I buy in the US?”
Source: Findrix research. 800 buyer questions by question type, sports nutrition & supplements, United States.
05 · Product types
Which products the questions cover
Select a product type to see example questions from this market.
By product type
Examples · Creatine Monohydrate
“which creatine monohydrate supplements are best on ingredient purity and third party testing in the US?”
Examples · Electrolyte Powder
“what are the best electrolyte drink powders for marathon and distance running in the US?”
Examples · Energy Chews
“energy chews stick to teeth while running. which endurance energy chews should I buy in the US?”
Examples · Plant-Based Protein Powder
“plant protein powder tastes gritty and chalky. which plant protein powders should I buy in the US?”
“which plant protein powders are best for vegans in the US?”
Examples · Whey Protein Powder
“what are the best whey protein powders in the US?”
Examples · No product type assigned
“what are the best sports nutrition brands in the US?”
“which sports nutrition brands are best for bodybuilders and powerlifters in the US?”
“which sports nutrition brands should I choose if natural sweeteners and no artificial dyes matter most in the US?”
Frequently asked questions
What does this Sports Nutrition & Supplements AI Search report measure?
Which sports nutrition & supplements brands ChatGPT, Gemini and Google AI Mode name when buyers in the United States ask them for advice. We asked 800 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of an engine’s answers to this market’s buyer questions that name the brand. A 10% mention rate means the brand came up in about one answer in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Sports Nutrition & Supplements brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 7 of 14 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.