Which sports nutrition & supplements brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 74
- Questions
- 330
- Answers
- 3,960
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where Gemini names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–2 | Naked Nutrition | 20.2% | 13.3% | 16.2–24.9 | ChatGPT1Gemini1Google AI Mode1Perplexity1 |
| 21–4 | Raw Nutrition | 13.3% | 7.0% | 10.1–17.4 | ChatGPT3Gemini2Google AI Mode2Perplexity8 |
| 32–6 | Transparent Labs | 9.9% | 3.1% | 7.1–13.6 | ChatGPT2Gemini3Google AI Mode3Perplexity2 |
| 42–7 | Built Bar | 8.9% | 3.5% | 6.3–12.5 | ChatGPT4Gemini4Google AI Mode4Perplexity6 |
| 53–20 | Premier Protein | 4.8% | 2.8% | 3.0–7.7 | ChatGPT14Gemini5Google AI Mode7Perplexity10 |
| 63–20 | Dymatize | 4.6% | 1.1% | 2.9–7.5 | ChatGPT5Gemini6Google AI Mode13Perplexity16 |
| 74–20 | Thorne | 3.7% | 1.0% | 2.2–6.4 | ChatGPT6Gemini7Google AI Mode6Perplexity5 |
| 85–20 | Gatorade | 3.6% | 3.0% | 2.1–6.2 | ChatGPT13Gemini8Google AI Mode9 |
| 95–20 | Fairlife | 3.4% | 0.8% | 1.9–6.0 | ChatGPT11Gemini9Google AI Mode10Perplexity7 |
| 105–20 | Momentous | 3.2% | 1.0% | 1.8–5.7 | ChatGPT10Gemini10Google AI Mode8 |
| 115–20 | Animal | 3.1% | 1.5% | 1.7–5.6 | ChatGPT9Gemini11Google AI Mode5Perplexity9 |
| 125–20 | Quest Nutrition | 2.9% | 1.1% | 1.6–5.4 | ChatGPT16Gemini12Perplexity20 |
| 135–20 | Kaged | 2.5% | 1.0% | 1.3–4.8 | ChatGPT12Gemini13Google AI Mode11Perplexity14 |
| 145–20 | Vital Proteins | 2.1% | 0.6% | 1.0–4.3 | Gemini14 |
| 155–20 | Bulk Supplements | 2.0% | 0.9% | 1.0–4.2 | Gemini15 |
| 165–20 | Legion | 1.9% | 0.7% | 0.9–4.0 | ChatGPT8Gemini16Google AI Mode15Perplexity3 |
| 175–20 | Skratch Labs | 1.9% | 0.8% | 0.9–4.0 | Gemini17Google AI Mode12Perplexity19 |
| 185–20 | Ghost | 1.8% | 0.5% | 0.8–3.9 | ChatGPT17Gemini18Google AI Mode14Perplexity11 |
| 195–20 | Kind | 1.8% | 1.1% | 0.8–3.9 | ChatGPT7Gemini19Google AI Mode17Perplexity4 |
| 205–20 | LMNT | 1.8% | 0.6% | 0.8–3.9 | Gemini20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 5 of 13 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Naked Nutrition | 1 | 1 | 1 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| Transparent Labs | 2 | 3 | 3 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Raw Nutrition | 3 | 2 | 2 | 8 | ChatGPTGeminiGoogle AI ModePerplexity |
| Built Bar | 4 | 4 | 4 | 6 | ChatGPTGeminiGoogle AI ModePerplexity |
| Thorne | 6 | 7 | 6 | 5 | ChatGPTGeminiGoogle AI ModePerplexity |
| Premier Protein | – | 5 | 7 | 10 | GeminiGoogle AI ModePerplexity |
| Animal | 9 | – | 5 | 9 | ChatGPTGoogle AI ModePerplexity |
| Fairlife | – | 9 | 10 | 7 | GeminiGoogle AI ModePerplexity |
| Momentous | 10 | 10 | 8 | – | ChatGPTGeminiGoogle AI Mode |
| Legion | 8 | – | – | 3 | ChatGPTPerplexity |
| Kind | 7 | – | – | 4 | ChatGPTPerplexity |
| Dymatize | 5 | 6 | – | – | ChatGPTGemini |
| Gatorade | – | 8 | 9 | – | GeminiGoogle AI Mode |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, sports nutrition & supplements, United States.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| nih.gov | 23.7% | 3.1% | 6.3% | 11.8% |
| google.com | 1× | 16.3% | 15.0% | – |
| youtube.com | 0.2% | 0.2% | 16.1% | 0.1% |
| acsm.org | 6.4% | 0.1% | – | <0.1% |
| healthline.com | 0.6% | 1.0% | 1.2% | 5.2% |
| nsf.org | 4.1% | 0.3% | 0.4% | <0.1% |
| amazon.com | 0.6% | – | 2.3% | 3.0% |
| garagegymreviews.com | 0.4% | 1.3% | 1.8% | 2.9% |
| nduranz.com | <0.1% | 2.7% | 0.2% | – |
| walmart.com | 2.5% | 0.4% | 0.6% | – |
| biomedcentral.com | 2.3% | – | – | 0.2% |
| forbes.com | 0.6% | 0.6% | 1.8% | 2.1% |
05 · The questions we asked
330 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
76% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 90 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“What are the highest rated brands of RTD protein shakes available to order in 2027 that offer superior Convenience/portability as of latest information?”
“What are the highest rated brands of Natural nootropic blends (e.g., L-theanine, ginkgo) available to order in 2027 that offer superior Absence of jitters/side effects as of latest information?”
Examples · Problem-aware
“I have been struggling with Joint and bone health after heavy training sessions, what nutritional adjustments or supplements could help as of latest information?”
“How can an athlete deal with Intra-workout hydration and electrolyte balance during long endurance workouts without getting stomach cramps as of latest information?”
Examples · Informational
“Can you explain how Hormone/testosterone support works in the human body to support exercise performance as of latest information?”
“What is the scientific consensus on taking Vitamins & General Health Supplements and what are the potential long-term side effects as of latest information?”
Examples · Branded comparison
“Onnit vs Qualia Life Sciences for Brain health and productivity consumers comparing full-spectrum multi-pathway nootropic blends (Alpha Brain vs Qualia Mind) for mental clarity, memory, and executive function. as of latest information?”
“Fairlife vs Orgain for Organic/clean ingredients vs high-protein performance formula as of latest information?”
Examples · Branded sentiment
“Is Mutant a good choice in mass gainers as of latest information?”
“Is Kaged a good choice in creatine products as of latest information?”
Source: Findrix research. 330 buyer questions by intent, sports nutrition & supplements, United States.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 15 sports nutrition & supplements segments.
| Segment |
|---|
| Protein Powders |
| Hydration & Electrolyte Products |
| Pre-Workout Supplements |
| Athletic Wellness & Foundational Health |
| Ready-to-Drink (RTD) Beverages |
| Recovery Supplements |
| Bars & Snacks |
| Mass Gainers |
| Vitamins & General Health Supplements |
| Energy & Endurance Products |
| Weight Management & Thermogenics |
| Creatine Products |
| Amino Acids (BCAA/EAA) |
| Cognitive & Focus Supplements (Nootropics) |
| Specialty/Condition-Specific Supplements |
15 segments
Examples · Protein Powders
“Can you recommend a reputable brand of Casein protein that specifically emphasizes Protein content per serving as of latest information?”
Examples · Hydration & Electrolyte Products
“Liquid I.V. vs LMNT for Comparison between high-sodium zero-sugar keto hydration packs vs cellular transport technology formulas utilizing cane sugar and sodium. as of latest information?”
Examples · Pre-Workout Supplements
“Legion vs Transparent Labs for Clean-supplement athletes comparing naturally sweetened pre-workouts free of artificial dyes, fillers, and proprietary blends. as of latest information?”
Examples · Athletic Wellness & Foundational Health
“I have been struggling with Joint and bone health after heavy training sessions, what nutritional adjustments or supplements could help as of latest information?”
Examples · Ready-to-Drink (RTD) Beverages
“What are the highest rated brands of RTD protein shakes available to order in 2027 that offer superior Convenience/portability as of latest information?”
Examples · Recovery Supplements
“What are the pros and cons of choosing Recovery Supplements versus whole food protein sources for post-workout recovery as of latest information?”
Examples · Bars & Snacks
“Barebells vs Built Bar for Low-calorie, marshmallow/puff chocolate-coated protein bar versus rich, decadent candy-bar-like protein bar. as of latest information?”
Examples · Mass Gainers
“Is Mutant a good choice in mass gainers as of latest information?”
Examples · Vitamins & General Health Supplements
“Culturelle vs Garden of Life for Single-strain clinically studied probiotic efficacy (Lactobacillus GG) versus diverse high-strain-count multi-billion CFU raw probiotic blends. as of latest information?”
Examples · Energy & Endurance Products
“What are the highest rated brands of Carbohydrate/energy gels and chews available to order in 2027 that offer superior Sustained energy/endurance efficacy as of latest information?”
Examples · Weight Management & Thermogenics
“What are the highest rated brands of Stimulant-Based Fat Burners & Thermogenics available to order in 2027 that offer superior Stimulant content/side effect tolerance as of latest information?”
Examples · Creatine Products
“Is Kaged a good choice in creatine products as of latest information?”
Examples · Amino Acids (BCAA/EAA)
“Optimum Nutrition vs Xtend for Intra-workout hydration and recovery BCAA formulas vs caffeinated daytime/pre-workout amino blends (Amino Energy). as of latest information?”
Examples · Cognitive & Focus Supplements (Nootropics)
“Onnit vs Qualia Life Sciences for Brain health and productivity consumers comparing full-spectrum multi-pathway nootropic blends (Alpha Brain vs Qualia Mind) for mental clarity, memory, and executive function. as of latest information?”
Examples · Specialty/Condition-Specific Supplements
“Can you explain how Hormone/testosterone support works in the human body to support exercise performance as of latest information?”
Source: Findrix research. 15 product segments covered by the question set, sports nutrition & supplements, United States.
Frequently asked questions
What does this Sports Nutrition & Supplements AI Search report measure?
Which sports nutrition & supplements brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in the United States ask them for advice. We asked 330 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Sports Nutrition & Supplements brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 5 of 13 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Sports Nutrition & Supplements questions are included?
Questions real buyers ask across 15 product segments, from problem-aware to solution-aware, informational and branded ones. 76% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.