Which pest & wildlife control brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 24
- Questions
- 317
- Answers
- 3,804
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
One brand dominates the category.
The rest of the market is fragmented.
| # | Brand | Mention rate Share of questions where ChatGPT names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–2 | Rentokil | 10.3% | 46.0% | 7.4–14.1 | ChatGPT1Gemini2Google AI Mode2Perplexity1 |
| 21–12 | Flick Anticimex | 4.6% | 15.7% | 2.8–7.5 | ChatGPT2Gemini1Google AI Mode1Perplexity2 |
| 32–20 | Termidor | 2.5% | 5.5% | 1.3–4.9 | ChatGPT3Gemini3Google AI Mode3Perplexity12 |
| 42–20 | Exterra | 1.7% | 2.0% | 0.7–3.8 | ChatGPT4Gemini11Google AI Mode5 |
| 52–20 | Mortein | 1.5% | 2.6% | 0.6–3.5 | ChatGPT5Gemini6Google AI Mode6Perplexity4 |
| 62–20 | Aerogard | 1.5% | 2.6% | 0.6–3.5 | ChatGPT6Gemini7Google AI Mode7Perplexity3 |
| 72–20 | Sentricon | 1.5% | 1.8% | 0.6–3.5 | ChatGPT7Gemini5Google AI Mode4Perplexity11 |
| 82–20 | Jim's Termite & Pest Control | 1.4% | 3.4% | 0.6–3.3 | ChatGPT8Gemini17Google AI Mode16 |
| 92–20 | Kordon | 1.4% | 2.4% | 0.6–3.3 | ChatGPT9Gemini15Google AI Mode18Perplexity17 |
| 102–20 | Jim's Pest Control | 1.3% | 1.8% | 0.5–3.2 | ChatGPT10Gemini4Google AI Mode8 |
| 112–20 | Ratsak | 1.1% | 1.9% | 0.4–2.9 | ChatGPT11Gemini10Google AI Mode14Perplexity7 |
| 122–20 | Talon | 1.1% | 1.9% | 0.4–2.9 | ChatGPT12Gemini14Google AI Mode10Perplexity8 |
| 133–20 | Bedlam | 0.9% | 1.6% | 0.3–2.7 | ChatGPT13Gemini12Google AI Mode12Perplexity5 |
| 143–20 | Bell Laboratories | 0.9% | 1.1% | 0.3–2.7 | ChatGPT14Gemini13Google AI Mode13Perplexity6 |
| 153–20 | Sureguard | 0.8% | 1.6% | 0.3–2.6 | ChatGPT15Gemini16Google AI Mode15Perplexity9 |
| 163–20 | Fantastic Pest Control | 0.7% | 1.9% | 0.2–2.4 | ChatGPT16Gemini9Google AI Mode11Perplexity18 |
| 173–20 | Protect-A-Bed | 0.6% | 1.2% | 0.2–2.3 | ChatGPT17Gemini8Google AI Mode9Perplexity10 |
| 183–20 | Thermacell | 0.6% | 0.7% | 0.2–2.3 | ChatGPT18Gemini19Google AI Mode19Perplexity13 |
| 193–20 | Aquatain | 0.6% | 1.2% | 0.2–2.3 | ChatGPT19Gemini20Google AI Mode20Perplexity14 |
| 203–20 | Baygon | 0.6% | 0.7% | 0.2–2.3 | ChatGPT20Perplexity15 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 4 of 17 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Rentokil | 1 | 2 | 2 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| Flick Anticimex | 2 | 1 | 1 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Mortein | 5 | 6 | 6 | 4 | ChatGPTGeminiGoogle AI ModePerplexity |
| Aerogard | 6 | 7 | 7 | 3 | ChatGPTGeminiGoogle AI ModePerplexity |
| Termidor | 3 | 3 | 3 | – | ChatGPTGeminiGoogle AI Mode |
| Sentricon | 7 | 5 | 4 | – | ChatGPTGeminiGoogle AI Mode |
| Jim's Pest Control | 10 | 4 | 8 | – | ChatGPTGeminiGoogle AI Mode |
| Protect-A-Bed | – | 8 | 9 | 10 | GeminiGoogle AI ModePerplexity |
| Exterra | 4 | – | 5 | – | ChatGPTGoogle AI Mode |
| Ratsak | – | 10 | – | 7 | GeminiPerplexity |
| Talon | – | – | 10 | 8 | Google AI ModePerplexity |
| Bedlam | – | – | – | 5 | Perplexity |
| Bell Laboratories | – | – | – | 6 | Perplexity |
| Jim's Termite & Pest Control | 8 | – | – | – | ChatGPT |
| Kordon | 9 | – | – | – | ChatGPT |
| Fantastic Pest Control | – | 9 | – | – | Gemini |
| Sureguard | – | – | – | 9 | Perplexity |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, pest & wildlife control, Australia.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| youtube.com | 0.1% | 0.3% | 19.4% | – |
| google.com | 0.1% | 3.5% | 14.9% | – |
| epa.gov | 7.9% | <0.1% | 1× | 0.8% |
| nsw.gov.au | 6.6% | 0.4% | 0.9% | 0.9% |
| squareup.com | – | – | 5.3% | – |
| flick.com.au | 2.6% | 2.5% | 4.2% | 1.5% |
| possumremoval.com.au | 0.1% | 3.8% | 0.5% | 0.5% |
| rentokil.com | 2.5% | 3.2% | 3.3% | 1.1% |
| apvma.gov.au | 3.2% | 1× | 0.1% | – |
| health.vic.gov.au | 3.2% | 0.4% | 1.2% | 0.2% |
| terminix.com | 1× | 0.7% | 0.1% | 3.0% |
| facebook.com | 0.5% | – | 2.8% | – |
05 · The questions we asked
317 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
76% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 80 |
| Informational | 40 |
| Branded comparison | 21 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“What are the most effective methods for Feral Honeybees when prioritizing Price as of latest information?”
“What are the most effective methods for Millipedes & Centipedes when prioritizing Safety of chemicals for kids/pets as of latest information?”
Examples · Problem-aware
“I noticed mud tubes along the brickwork and need to know the risks of delaying Termite Management. as of latest information”
“I keep hearing scratching sounds in the roof cavity at night, is that likely House Mouse Control or possums as of latest information?”
Examples · Informational
“What causes recurring infestations of European Wasps & Paper Wasps around residential properties as of latest information?”
“What causes recurring infestations of Cockroaches around residential properties as of latest information?”
Examples · Branded comparison
“Sentricon vs Termidor for Liquid chemical barrier versus in-ground baiting and monitoring system for termite eradication and preventative protection. as of latest information?”
“Bedlam vs Rentokil for DIY chemical spray vs professional heat treatment; cost, thoroughness and effectiveness against resistant bed bug populations as of latest information?”
Examples · Branded sentiment
“Is Thermacell a good choice in mosquito and biting insect control as of latest information?”
“Is Ratsak a good choice in rodent control as of latest information?”
Source: Findrix research. 317 buyer questions by intent, pest & wildlife control, Australia.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 8 pest & wildlife control segments.
| Segment |
|---|
| Bed Bug Control |
| General Pest Control |
| Flying & Stinging Insects |
| Rodent Control |
| Wildlife and Native Animal Management |
| General Crawling Insects & Arachnids |
| Termite Management |
| Mosquito and Biting Insect Control |
8 segments
Examples · Bed Bug Control
“Bedlam vs Rentokil for DIY chemical spray vs professional heat treatment; cost, thoroughness and effectiveness against resistant bed bug populations as of latest information?”
Examples · General Pest Control
“Flick Anticimex vs Jim's Pest Control for Large corporate pest control plans versus localized franchise pricing, flexibility, and customer service reviews. as of latest information?”
Examples · Flying & Stinging Insects
“What causes recurring infestations of European Wasps & Paper Wasps around residential properties as of latest information?”
Examples · Rodent Control
“Is Ratsak a good choice in rodent control as of latest information?”
Examples · Wildlife and Native Animal Management
“Is Sureguard a good choice in wildlife and native animal management as of latest information?”
Examples · General Crawling Insects & Arachnids
“What are the most effective methods for Millipedes & Centipedes when prioritizing Safety of chemicals for kids/pets as of latest information?”
Examples · Termite Management
“Sentricon vs Termidor for Liquid chemical barrier versus in-ground baiting and monitoring system for termite eradication and preventative protection. as of latest information?”
Examples · Mosquito and Biting Insect Control
“Is Thermacell a good choice in mosquito and biting insect control as of latest information?”
Source: Findrix research. 8 product segments covered by the question set, pest & wildlife control, Australia.
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Frequently asked questions
What does this Pest & Wildlife Control AI Search report measure?
Which pest & wildlife control brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in Australia ask them for advice. We asked 317 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Pest & Wildlife Control brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 4 of 17 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Pest & Wildlife Control questions are included?
Questions real buyers ask across 8 product segments, from problem-aware to solution-aware, informational and branded ones. 76% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.