Findrix
Findrix AU RankingsWho ChatGPT, Gemini and Google AI Mode recommend in Australia, by category and cityOpen the rankings →

Legal Services in AI answers,
Australia

See which brands AI recommends across legal services markets, who shows up
across categories, and which sources shape those recommendations.

Markets
4
Top-20 brands
127
AI answers
4,800
AI engines
3

01 · Market landscape

How does AI visibility differ
across Legal Services markets?

See which brands lead each Legal Services market on Gemini and how many brands it ranks.

Gemini
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Legal Services markets have very different levels of concentration.On Gemini, Maurice Blackburn appears in 79.8% of personal injury & compensation law answers; the lowest-rated leader, LEAD Conveyancing, in 28.5% of residential conveyancing services answers.

Source: Findrix research. Gemini, 4 Legal Services markets. Measured Oct 2026.

02 · Competitive landscape

Which brands show up across Legal Services markets?

See which brands make Gemini’s top 20 in more than one Legal Services market, and where their visibility is strongest.

Gemini
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#BrandMarkets in top 20Personal Injury & Compensation LawFamily LawCriminal Defence LawResidential Conveyancing Services
1Armstrong Legal2/4Not in top 206.5%20.0%Not in top 20
2Legal Aid NSW2/4Not in top 2014.2%12.5%Not in top 20
3Maurice Blackburn1/479.8%Not in top 20Not in top 20Not in top 20
4Slater and Gordon1/477.3%Not in top 20Not in top 20Not in top 20
5Shine Lawyers1/453.3%Not in top 20Not in top 20Not in top 20
6Lander & Rogers1/4Not in top 2049.5%Not in top 20Not in top 20
7DOOGUE + GEORGE1/4Not in top 20Not in top 2036.0%Not in top 20
8Barkus Doolan Winning1/4Not in top 2034.0%Not in top 20Not in top 20
9Mills Oakley1/4Not in top 2033.5%Not in top 20Not in top 20
10Stary Norton Halphen1/4Not in top 20Not in top 2031.5%Not in top 20

Only a handful of brands travel across Legal Services markets.2 of 78 top-20 brands on Gemini rank in more than one market; Armstrong Legal ranks in 2 of 4.

Source: Findrix research. Gemini, 4 Legal Services markets. Measured Oct 2026.

03 · Sources

Who shapes Legal Services recommendations?

The domains Gemini cites most often across Legal Services markets.

Gemini
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doylesguide.com is Gemini’s most-cited Legal Services source.It takes 4.0% of Gemini citations; the top 10 domains together take 18.0% of 960 cited domains.

Source: Findrix research. Gemini, 960 cited domains across 4 Legal Services markets. Measured Oct 2026.

Radar · Legal Services · AU

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Frequently asked questions

What does the Findrix Legal Services report measure?

Which brands ChatGPT, Gemini and Google AI Mode name when buyers in Australia ask for legal services recommendations, and which sites those engines cite. It covers 4 Legal Services markets, each measured on its own set of buyer questions in Oct 2026.

Which markets are included in the Legal Services dataset?

4 Australia markets: criminal defence law, family law, personal injury & compensation law and residential conveyancing services. Each has its own questions, brands and ranking.

What does “mention rate” mean?

The share of an engine’s answers to a market’s buyer questions that name the brand. Each question is asked once to each engine. Every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.

Why are rates shown for one engine at a time?

Each engine answers a different number of questions with its own sources, so its rates have their own denominator. Adding them up would compare unlike numbers — pick an engine to see its view of every market.

Why is a brand’s cell empty in a market?

The table shows each engine’s published top 20 per market. An empty cell means the brand is not in that top 20 — it may still be named, just less often than the brands above it.

Can I compare mention rates across different markets?

Only with care. Every market has its own question set and its own number of competing brands, so a lower rate in a crowded market can be a stronger position than a higher rate in a concentrated one. Compare brands within a market; across markets, compare places, not rates.

Where do the questions in this dataset come from?

From the way people actually shop each category: recommendation, comparison and problem-first questions, 400 per market. The set is fixed for a measurement, so every brand in a market is judged on the same questions.

How often is the data updated?

Every market is a dated measurement — the Legal Services figures on this page were collected in Oct 2026. We re-measure markets and add new ones over time; the date on the page always tells you which run you are looking at.

How can I find my brand in the Legal Services report?

Type your full brand name into the search at the top of this page — it is an exact match across every brand in our published top 20s. Not there yet? Start a free trial and we will measure your brand in your own market.