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ItalianoWhich sports nutrition & supplements brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 304
- Questions
- 800
- Answers
- 2,400
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
One brand dominates the category.
The rest of the market is fragmented.
| # | Brand | Mention rate Share of Google AI Mode’s answers in this market that name the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | Bulk Nutrients | 35.9% | 7.4% | 32.5–39.2 | ChatGPT1Gemini1Google AI Mode1 |
| 22–4 | Musashi | 17.6% | 4.4% | 15.0–20.3 | ChatGPT2Gemini2Google AI Mode2 |
| 32–6 | ATP Science | 14.6% | 3.4% | 12.2–17.1 | ChatGPT11Gemini4Google AI Mode3 |
| 42–7 | Muscle Nation | 12.9% | 2.9% | 10.5–15.2 | ChatGPT5Gemini8Google AI Mode4 |
| 53–11 | Science in Sport | 11.1% | 2.3% | 8.9–13.3 | ChatGPT4Gemini6Google AI Mode5 |
| 63–12 | VPA Australia | 10.3% | 2.2% | 8.1–12.4 | ChatGPT9Gemini10Google AI Mode6 |
| 74–15 | GHOST | 9.0% | 2.1% | 7.2–11.2 | ChatGPT7Google AI Mode7 |
| 85–18 | EHP Labs | 8.3% | 1.7% | 6.5–10.4 | ChatGPT17Gemini3Google AI Mode8 |
| 95–20 | Precision Fuel & Hydration | 7.4% | 1.6% | 5.8–9.4 | ChatGPT6Gemini11Google AI Mode9 |
| 105–20 | True Protein | 7.4% | 1.7% | 5.8–9.4 | ChatGPT3Gemini5Google AI Mode10 |
| 115–20 | Swisse | 7.2% | 2.1% | 5.7–9.3 | ChatGPT8Google AI Mode11 |
| 126–20 | Faction Labs | 6.5% | 1.4% | 5.0–8.4 | ChatGPT20Gemini14Google AI Mode12 |
| 137–20 | Evolve Nutrition | 5.6% | 1.2% | 4.2–7.4 | Gemini17Google AI Mode13 |
| 147–20 | Protein Supplies Australia | 5.5% | 1.2% | 4.1–7.3 | Gemini9Google AI Mode14 |
| 157–20 | Maurten | 5.4% | 1.1% | 4.0–7.2 | ChatGPT13Google AI Mode15 |
| 168–20 | Gen-Tec | 5.3% | 1.2% | 3.9–7.0 | Google AI Mode16 |
| 178–20 | Blackmores | 4.9% | 1.2% | 3.6–6.6 | ChatGPT12Google AI Mode17 |
| 188–20 | Macro Mike | 4.9% | 1.1% | 3.6–6.6 | Google AI Mode18 |
| 199–20 | Primabolics | 4.6% | 0.9% | 3.4–6.3 | Google AI Mode19 |
| 209–20 | Nutra Organics | 4.4% | 1.2% | 3.2–6.0 | Gemini18Google AI Mode20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 6 of 14 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | In top 10 of |
|---|---|---|---|---|
| Bulk Nutrients | 1 | 1 | 1 | ChatGPTGeminiGoogle AI Mode |
| Musashi | 2 | 2 | 2 | ChatGPTGeminiGoogle AI Mode |
| Science in Sport | 4 | 6 | 5 | ChatGPTGeminiGoogle AI Mode |
| Muscle Nation | 5 | 8 | 4 | ChatGPTGeminiGoogle AI Mode |
| True Protein | 3 | 5 | 10 | ChatGPTGeminiGoogle AI Mode |
| VPA Australia | 9 | 10 | 6 | ChatGPTGeminiGoogle AI Mode |
| ATP Science | – | 4 | 3 | GeminiGoogle AI Mode |
| EHP Labs | – | 3 | 8 | GeminiGoogle AI Mode |
| GHOST | 7 | – | 7 | ChatGPTGoogle AI Mode |
| Precision Fuel & Hydration | 6 | – | 9 | ChatGPTGoogle AI Mode |
| Emrald Labs | – | 7 | – | Gemini |
| Swisse | 8 | – | – | ChatGPT |
| Protein Supplies Australia | – | 9 | – | Gemini |
| INC | 10 | – | – | ChatGPT |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, sports nutrition & supplements, Australia.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| google.com | 0.6% | – | 17.3% |
| supps247.com.au | 2.2% | 8.6% | 4.3% |
| nutritionwarehouse.com.au | 2.2% | 7.3% | 4.0% |
| australiansportsnutrition.com.au | 1.8% | 2.4% | 6.7% |
| elitesupps.com.au | 1.8% | 6.7% | 6.3% |
| bulknutrients.com.au | 3.7% | 2.1% | 4.5% |
| tga.gov.au | 4.5% | – | 0.2% |
| reddit.com | 3.8% | 0.1% | 1.9% |
| ausport.gov.au | 3.7% | 0.1% | 0.4% |
| nih.gov | 3.2% | 1× | 0.4% |
| amazon.com.au | 0.3% | – | 2.8% |
| chatgpt.com | 2.8% | – | – |
04 · The questions we asked
800 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 124 |
| Use case | 270 |
| Audience | 162 |
| Selection criteria | 161 |
| Problem to solve | 83 |
By question type
Examples · General questions
“what are the best sports nutrition brands in Australia?”
“what are the best whey protein powders in Australia?”
Examples · Use case
“what are the best sports nutrition brands for a thirty-two-kilometre weekly long run build-up in Australia?”
“what are the best carb supplement powders for intra-workout energy during long sessions in Australia?”
Examples · Audience
“which sports nutrition brands are best for vegan fitness enthusiasts and gut-health conscious athletes in Australia?”
“which running energy gels are best for runners with sensitive stomachs in Australia?”
Examples · Selection criteria
“how do sports nutrition brands compare on blended pea, faba, and rice proteins covering all essential amino acids in Australia?”
“which electrolyte drink mixes should I choose if taste without artificial aftertaste matters most in Australia?”
Examples · Problem to solve
“greens powder stays gritty and will not dissolve. which daily greens powders should I buy in Australia?”
“After recovering from severe diarrhea and stomach cramps during a marathon, I am comparing alternative energy gels for future runs. Which sports nutrition brands offer gels with clearly listed ingredients in Australia?”
Source: Findrix research. 800 buyer questions by question type, sports nutrition & supplements, Australia.
05 · Product types
Which products the questions cover
Select a product type to see example questions from this market.
By product type
Examples · Carbohydrate Powders
“what are the best carb supplement powders for intra-workout energy during long sessions in Australia?”
Examples · Electrolyte Powders & Tablets
“which electrolyte drink mixes should I choose if taste without artificial aftertaste matters most in Australia?”
Examples · Energy Gels
“which running energy gels are best for runners with sensitive stomachs in Australia?”
Examples · Whey Protein Powders
“what are the best whey protein powders in Australia?”
Examples · Greens & Superfood Powders
“greens powder stays gritty and will not dissolve. which daily greens powders should I buy in Australia?”
Examples · No product type assigned
“what are the best sports nutrition brands in Australia?”
“how do sports nutrition brands compare on blended pea, faba, and rice proteins covering all essential amino acids in Australia?”
“what are the best sports nutrition brands for a thirty-two-kilometre weekly long run build-up in Australia?”
Frequently asked questions
What does this Sports Nutrition & Supplements AI Search report measure?
Which sports nutrition & supplements brands ChatGPT, Gemini and Google AI Mode name when buyers in Australia ask them for advice. We asked 800 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of an engine’s answers to this market’s buyer questions that name the brand. A 10% mention rate means the brand came up in about one answer in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Sports Nutrition & Supplements brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 6 of 14 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.