Which sports nutrition & supplements brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 30
- Questions
- 322
- Answers
- 3,864
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
One brand dominates the category.
The rest of the market is fragmented.
Leader out of scale — Bulk Nutrients, 15.1%. That is 7× the runner-up Musashi at 2.2%. On a linear scale every other bar would collapse to nothing, so the bars use a square-root scale.
| # | Brand | Mention rate Share of questions where Perplexity names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | Bulk Nutrients | 15.1% | 7.6% | 11.6–19.4 | ChatGPT1Gemini1Google AI Mode1Perplexity1 |
| 22–20 | Musashi | 2.2% | 0.6% | 1.1–4.4 | ChatGPT2Gemini3Google AI Mode4Perplexity2 |
| 32–20 | Clif Bar | 2.1% | 1.1% | 1.0–4.3 | ChatGPT12Gemini12Google AI Mode9Perplexity3 |
| 42–20 | Ghost Lifestyle | 1.9% | 0.5% | 0.9–4.0 | ChatGPT9Gemini6Google AI Mode5Perplexity4 |
| 52–20 | C4 Energy | 1.7% | 0.4% | 0.7–3.7 | ChatGPT17Gemini17Google AI Mode14Perplexity5 |
| 62–20 | Body Science | 1.6% | 0.4% | 0.7–3.6 | ChatGPT4Gemini9Google AI Mode6Perplexity6 |
| 72–20 | Quest Nutrition | 1.6% | 0.5% | 0.7–3.6 | ChatGPT18Gemini19Perplexity7 |
| 82–20 | Maurten | 1.4% | 0.4% | 0.6–3.4 | ChatGPT11Gemini15Google AI Mode15Perplexity8 |
| 92–20 | Science in Sport | 1.4% | 0.3% | 0.6–3.4 | ChatGPT6Gemini5Google AI Mode8Perplexity9 |
| 102–20 | Cellucor | 1.3% | 0.4% | 0.5–3.3 | ChatGPT19Gemini10Google AI Mode17Perplexity10 |
| 112–20 | ATP Science | 1.2% | 0.6% | 0.5–3.2 | ChatGPT3Gemini2Google AI Mode2Perplexity11 |
| 122–20 | EHPlabs | 1.2% | 0.3% | 0.5–3.2 | ChatGPT7Gemini7Google AI Mode3Perplexity12 |
| 132–20 | GU Energy | 1.2% | 0.3% | 0.5–3.2 | ChatGPT20Gemini11Google AI Mode12Perplexity13 |
| 142–20 | Red Bull | 1.2% | 0.5% | 0.5–3.2 | Perplexity14 |
| 152–20 | Athletic Greens | 0.9% | 0.3% | 0.3–2.7 | Gemini20Google AI Mode20Perplexity15 |
| 162–20 | EHP Labs | 0.9% | 0.2% | 0.3–2.7 | ChatGPT10Gemini8Google AI Mode7Perplexity16 |
| 172–20 | Xtend | 0.9% | 0.3% | 0.3–2.7 | ChatGPT15Gemini4Google AI Mode11Perplexity17 |
| 182–20 | Pillar Performance | 0.8% | 0.4% | 0.3–2.5 | ChatGPT16Gemini13Google AI Mode19Perplexity18 |
| 192–20 | Blackmores | 0.6% | 0.2% | 0.2–2.2 | ChatGPT8Gemini16Google AI Mode16Perplexity19 |
| 202–20 | Grenade | 0.6% | 0.2% | 0.2–2.2 | Perplexity20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 5 of 17 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Bulk Nutrients | 1 | 1 | 1 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| Musashi | 2 | 3 | 4 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Ghost Lifestyle | 9 | 6 | 5 | 4 | ChatGPTGeminiGoogle AI ModePerplexity |
| Body Science | 4 | 9 | 6 | 6 | ChatGPTGeminiGoogle AI ModePerplexity |
| Science in Sport | 6 | 5 | 8 | 9 | ChatGPTGeminiGoogle AI ModePerplexity |
| ATP Science | 3 | 2 | 2 | – | ChatGPTGeminiGoogle AI Mode |
| EHPlabs | 7 | 7 | 3 | – | ChatGPTGeminiGoogle AI Mode |
| EHP Labs | 10 | 8 | 7 | – | ChatGPTGeminiGoogle AI Mode |
| Clif Bar | – | – | 9 | 3 | Google AI ModePerplexity |
| Cellucor | – | 10 | – | 10 | GeminiPerplexity |
| Xtend | – | 4 | – | – | Gemini |
| Swisse | 5 | – | – | – | ChatGPT |
| C4 Energy | – | – | – | 5 | Perplexity |
| Quest Nutrition | – | – | – | 7 | Perplexity |
| Blackmores | 8 | – | – | – | ChatGPT |
| Maurten | – | – | – | 8 | Perplexity |
| Faction Labs | – | – | 10 | – | Google AI Mode |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, sports nutrition & supplements, Australia.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| nih.gov | 26.4% | 2.1% | 4.1% | 9.4% |
| youtube.com | 0.1% | 0.3% | 19.7% | – |
| google.com | 0.2% | 18.4% | 11.7% | – |
| amazon.com | – | – | 0.4% | 6.7% |
| healthline.com | 0.7% | 2.4% | 1.1% | 6.2% |
| bulknutrients.com.au | 3.0% | 0.7% | 3.9% | 0.1% |
| acsm.org | 3.5% | – | – | – |
| ais.gov.au | 3.4% | – | – | – |
| chemistwarehouse.com.au | 3.3% | 0.1% | 1.0% | 0.1% |
| elitesupps.com.au | 0.6% | 1.3% | 3.3% | <0.1% |
| ausport.gov.au | 2.8% | 0.2% | 0.2% | 0.2% |
| biomedcentral.com | 2.6% | – | – | 0.1% |
05 · The questions we asked
322 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
75% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 82 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“Should I choose Energy Gels & Chews or stick with regular sports drinks to support my Rapid, easily digestible intra-race carbohydrate delivery as of latest information?”
“Where can I buy the highest rated Fish Oil/Omega-3 that offers Third-party testing/certification in 2027 as of latest information?”
Examples · Problem-aware
“I keep getting severe muscle soreness after heavy lifting sessions, what type of Creatine should I look into as of latest information?”
“I keep getting severe muscle soreness after heavy lifting sessions, what type of BCAAs / EAAs should I look into as of latest information?”
Examples · Informational
“How does BCAA Powders/Capsules actually work inside the body to support Delayed fatigue and intra-workout muscular endurance as of latest information?”
“What exactly is Protein Powder and how does it help with athletic performance as of latest information?”
Examples · Branded comparison
“Cellucor vs Redcon1 for Mainstream entry-level pre-workout (C4) vs. heavy-hitting, higher-stimulant performance formula (Total War) as of latest information?”
“Body Science vs EHP Labs for Comparison between Australia's leading flavored thermogenic powder (OxyShred) and clinical-strength metabolic shred formulas. as of latest information?”
Examples · Branded sentiment
“Is Musashi a good choice in recovery products as of latest information?”
“Is Grenade a good choice in nutrition bars & snacks as of latest information?”
Source: Findrix research. 322 buyer questions by intent, sports nutrition & supplements, Australia.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 11 sports nutrition & supplements segments.
| Segment |
|---|
| Protein Powder |
| BCAAs / EAAs |
| Vitamins & General Health Supplements |
| Pre-Workout |
| Nutrition Bars & Snacks |
| Recovery Products |
| Creatine |
| Energy & Focus Products |
| Sports Health, Recovery & Longevity |
| Weight Management & Thermogenics |
| Energy Gels & Chews |
11 segments
Examples · Protein Powder
“What exactly is Protein Powder and how does it help with athletic performance as of latest information?”
Examples · BCAAs / EAAs
“How does BCAA Powders/Capsules actually work inside the body to support Delayed fatigue and intra-workout muscular endurance as of latest information?”
Examples · Vitamins & General Health Supplements
“Where can I buy the highest rated Fish Oil/Omega-3 that offers Third-party testing/certification in 2027 as of latest information?”
Examples · Pre-Workout
“Cellucor vs Redcon1 for Mainstream entry-level pre-workout (C4) vs. heavy-hitting, higher-stimulant performance formula (Total War) as of latest information?”
Examples · Nutrition Bars & Snacks
“Is Grenade a good choice in nutrition bars & snacks as of latest information?”
Examples · Recovery Products
“Is Musashi a good choice in recovery products as of latest information?”
Examples · Creatine
“Bulk Nutrients vs Switch Nutrition for Comparison between budget raw bulk creatine monohydrate and premium Creapure-sourced branded formulations. as of latest information?”
Examples · Energy & Focus Products
“Show me where to purchase verified Caffeine Pills/Tablets with fast shipping to support my Sustained mental energy and focus. as of latest information”
Examples · Sports Health, Recovery & Longevity
“What is the best Joint, Tendon & Mobility Formulas to take before early morning training if I have a Joint protection, tendon health, and inflammation management as of latest information?”
Examples · Weight Management & Thermogenics
“I am looking for an effective Thermogenic Fat Burners (Stimulant) that helps active individuals focusing on Stimulant vs non-stimulant preference. as of latest information”
Examples · Energy Gels & Chews
“Should I choose Energy Gels & Chews or stick with regular sports drinks to support my Rapid, easily digestible intra-race carbohydrate delivery as of latest information?”
Source: Findrix research. 11 product segments covered by the question set, sports nutrition & supplements, Australia.
Frequently asked questions
What does this Sports Nutrition & Supplements AI Search report measure?
Which sports nutrition & supplements brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in Australia ask them for advice. We asked 322 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Sports Nutrition & Supplements brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 5 of 17 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Sports Nutrition & Supplements questions are included?
Questions real buyers ask across 11 product segments, from problem-aware to solution-aware, informational and branded ones. 75% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.