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ItalianoFashion & Apparel in AI answers,
United States
See which brands AI recommends across fashion & apparel markets, who shows up
across categories, and which sources shape those recommendations.
- Markets
- 4
- Top-20 brands
- 102
- AI answers
- 9,600
- AI engines
- 3
01 · Market landscape
How does AI visibility differ
across Fashion & Apparel markets?
See which brands lead each Fashion & Apparel market on Gemini and how many brands it ranks.
| # | Market | Most named brand | Leader’s mention rate | Brands | Open |
|---|---|---|---|---|---|
| 1 | Jewelry | Ring Concierge | 636 | ||
| 2 | Activewear & Athletic Apparel | Nike | 419 | ||
| 3 | Women's Everyday Fashion | Gap | 521 | ||
| 4 | Swimwear & Resortwear | Quiksilver | 541 |
02 · Competitive landscape
Which brands show up across Fashion & Apparel markets?
See which brands make Gemini’s top 20 in more than one Fashion & Apparel market, and where their visibility is strongest.
| # | Brand | Markets in top 20 | Jewelry | Activewear & Athletic Apparel | Women's Everyday Fashion | Swimwear & Resortwear |
|---|---|---|---|---|---|---|
| 1 | Quince | 3/4 | 5.4% | Not in top 20 | 30.6% | 13.9% |
| 2 | Athleta | 3/4 | Not in top 20 | 15.1% | 12.0% | 9.0% |
| 3 | Nike | 2/4 | Not in top 20 | 48.8% | 11.6% | Not in top 20 |
| 4 | Lululemon | 2/4 | Not in top 20 | 40.1% | 12.1% | Not in top 20 |
| 5 | Gap | 2/4 | Not in top 20 | Not in top 20 | 31.3% | 11.0% |
| 6 | J.Crew | 2/4 | Not in top 20 | Not in top 20 | 16.9% | 10.3% |
| 7 | Patagonia | 2/4 | Not in top 20 | 8.9% | Not in top 20 | 14.4% |
| 8 | Ring Concierge | 1/4 | 64.5% | Not in top 20 | Not in top 20 | Not in top 20 |
| 9 | Under Armour | 1/4 | Not in top 20 | 28.9% | Not in top 20 | Not in top 20 |
| 10 | Vuori | 1/4 | Not in top 20 | 28.4% | Not in top 20 | Not in top 20 |
03 · Sources
Who shapes Fashion & Apparel recommendations?
The domains Gemini cites most often across Fashion & Apparel markets.
Frequently asked questions
What does the Findrix Fashion & Apparel report measure?
Which brands ChatGPT, Gemini and Google AI Mode name when buyers in the United States ask for fashion & apparel recommendations, and which sites those engines cite. It covers 4 Fashion & Apparel markets, each measured on its own set of buyer questions in Oct 2026.
Which markets are included in the Fashion & Apparel dataset?
4 United States markets: activewear & athletic apparel, jewelry, swimwear & resortwear and women's everyday fashion. Each has its own questions, brands and ranking.
What does “mention rate” mean?
The share of an engine’s answers to a market’s buyer questions that name the brand. Each question is asked once to each engine. Every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.
Why are rates shown for one engine at a time?
Each engine answers a different number of questions with its own sources, so its rates have their own denominator. Adding them up would compare unlike numbers — pick an engine to see its view of every market.
Why is a brand’s cell empty in a market?
The table shows each engine’s published top 20 per market. An empty cell means the brand is not in that top 20 — it may still be named, just less often than the brands above it.
Can I compare mention rates across different markets?
Only with care. Every market has its own question set and its own number of competing brands, so a lower rate in a crowded market can be a stronger position than a higher rate in a concentrated one. Compare brands within a market; across markets, compare places, not rates.
Where do the questions in this dataset come from?
From the way people actually shop each category: recommendation, comparison and problem-first questions, 800 per market. The set is fixed for a measurement, so every brand in a market is judged on the same questions.
How often is the data updated?
Every market is a dated measurement — the Fashion & Apparel figures on this page were collected in Oct 2026. We re-measure markets and add new ones over time; the date on the page always tells you which run you are looking at.
How can I find my brand in the Fashion & Apparel report?
Type your full brand name into the search at the top of this page — it is an exact match across every brand in our published top 20s. Not there yet? Start a free trial and we will measure your brand in your own market.