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ItalianoWhich accounting & personal finance software brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 116
- Questions
- 400
- Answers
- 1,200
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where Gemini names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | Xero | 71.8% | 12.6% | 67.3–76.2 | ChatGPT1Gemini1Google AI Mode1 |
| 22 | Sage | 50.7% | 6.9% | 45.8–55.7 | ChatGPT2Gemini2Google AI Mode2 |
| 33–5 | Sage Intacct | 40.8% | 5.3% | 35.9–45.6 | ChatGPT3Gemini3Google AI Mode3 |
| 43–7 | Oracle | 36.8% | 4.9% | 32.0–41.5 | ChatGPT4Gemini4Google AI Mode4 |
| 53–8 | Intuit | 35.0% | 5.9% | 30.3–39.7 | ChatGPT7Gemini5Google AI Mode6 |
| 64–8 | Zoho Books | 29.0% | 5.0% | 24.5–33.5 | ChatGPT6Gemini6Google AI Mode7 |
| 74–8 | Oracle NetSuite | 27.8% | 3.5% | 23.3–32.2 | ChatGPT5Gemini7Google AI Mode5 |
| 85–8 | FreshBooks | 27.0% | 5.0% | 22.6–31.4 | ChatGPT8Gemini8Google AI Mode8 |
| 99–12 | Wave | 18.0% | 3.1% | 14.2–21.8 | ChatGPT9Gemini9Google AI Mode10 |
| 109–13 | SAP | 16.5% | 2.2% | 12.8–20.2 | ChatGPT10Gemini10Google AI Mode9 |
| 119–15 | Stripe | 16.0% | 2.2% | 12.4–19.6 | Gemini11 |
| 129–20 | TaxDome | 14.5% | 2.9% | 11.0–18.0 | Gemini12Google AI Mode18 |
| 1310–20 | Gusto | 10.3% | 1.4% | 7.3–13.2 | Gemini13 |
| 1411–20 | Business Central | 9.8% | 1.1% | 6.8–12.7 | ChatGPT11Gemini14Google AI Mode12 |
| 1511–20 | SAP S/4HANA | 9.8% | 1.4% | 6.8–12.7 | ChatGPT12Gemini15Google AI Mode14 |
| 1612–20 | Karbon | 9.0% | 1.4% | 6.6–12.2 | ChatGPT19Gemini16 |
| 1712–20 | Sage 50 | 8.8% | 1.3% | 6.4–11.9 | ChatGPT18Gemini17Google AI Mode16 |
| 1812–20 | BlackLine | 8.5% | 1.2% | 6.1–11.6 | ChatGPT14Gemini18Google AI Mode13 |
| 1912–20 | FloQast | 8.5% | 1.2% | 6.1–11.6 | Gemini19Google AI Mode17 |
| 2012–20 | Workday | 8.0% | 1.1% | 5.7–11.1 | ChatGPT15Gemini20Google AI Mode19 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
The engines agree on who makes the cut.
All 10 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Xero | 1 | 1 | 1 | n/a | ChatGPTGeminiGoogle AI Mode |
| Sage | 2 | 2 | 2 | n/a | ChatGPTGeminiGoogle AI Mode |
| Sage Intacct | 3 | 3 | 3 | n/a | ChatGPTGeminiGoogle AI Mode |
| Oracle | 4 | 4 | 4 | n/a | ChatGPTGeminiGoogle AI Mode |
| Oracle NetSuite | 5 | 7 | 5 | n/a | ChatGPTGeminiGoogle AI Mode |
| Intuit | 7 | 5 | 6 | n/a | ChatGPTGeminiGoogle AI Mode |
| Zoho Books | 6 | 6 | 7 | n/a | ChatGPTGeminiGoogle AI Mode |
| FreshBooks | 8 | 8 | 8 | n/a | ChatGPTGeminiGoogle AI Mode |
| Wave | 9 | 9 | 10 | n/a | ChatGPTGeminiGoogle AI Mode |
| SAP | 10 | 10 | 9 | n/a | ChatGPTGeminiGoogle AI Mode |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10 · n/a — the engine gave too few answers here to publish a ranking.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, accounting & personal finance software, United States.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| intuit.com | 9.8% | 1.5% | 6.1% | n/a |
| xero.com | 6.8% | 0.9% | 2.7% | n/a |
| youtube.com | 1× | – | 6.3% | n/a |
| sage.com | 4.7% | 0.6% | 0.9% | n/a |
| quicken.com | 0.5% | 4.1% | 0.9% | n/a |
| google.com | 1× | – | 4.0% | n/a |
| lettuce.co | – | 3.6% | 1.4% | n/a |
| guideflow.com | – | 3.5% | 1.8% | n/a |
| microsoft.com | 3.3% | – | 1× | n/a |
| zoho.com | 3.3% | 0.2% | 1.1% | n/a |
| ustechautomations.com | 0.1% | 1.3% | 3.1% | n/a |
| tesorio.com | <0.1% | 2.9% | 0.6% | n/a |
04 · The questions we asked
400 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 6 |
| Use case | 209 |
| Audience | 20 |
| Selection criteria | 120 |
| Problem to solve | 45 |
By question type
Examples · General questions
“what are the best accounting software vendors in the US?”
“which accounting software vendors are best value for money in the US?”
Examples · Use case
“which accounting software vendors are most recommended for consolidation across international subsidiaries in the US?”
“what are the best accounting software vendors for preparing for quarterly estimated taxes in the US?”
Examples · Audience
“which accounting software vendors are best for freelancers and independent contractors in the US?”
“which accounting software vendors are best for CFOs at multinational enterprises in the US?”
Examples · Selection criteria
“how do accounting software vendors compare on low monthly subscription costs in the US?”
“how do accounting software vendors compare on stable automated bank reconciliation in the US?”
Examples · Problem to solve
“I'm dealing with bank feed disconnects duplicate transactions in the US. Which accounting software vendors should I look at?”
“I'm dealing with legacy ERP replacement migration risks in the US. Which accounting software vendors should I look at?”
Source: Findrix research. 400 buyer questions by question type, accounting & personal finance software, United States.
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Frequently asked questions
What does this Accounting & Personal Finance Software AI Search report measure?
Which accounting & personal finance software brands ChatGPT, Gemini and Google AI Mode name when buyers in the United States ask them for advice. We asked 400 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Accounting & Personal Finance Software brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best can differ. Here the engines agree: all 10 brands in their top 10 are the same, only the order changes.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.