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ItalianoWhich marketing software brands
AI recommends in the US
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 127
- Questions
- 400
- Answers
- 1,200
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where Gemini names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–2 | HubSpot | 59.5% | 9.5% | 54.7–64.3 | ChatGPT1Gemini1Google AI Mode1 |
| 21–2 | Salesforce | 50.7% | 7.9% | 45.8–55.7 | ChatGPT2Gemini2Google AI Mode2 |
| 33–5 | 39.0% | 8.8% | 34.2–43.8 | ChatGPT8Gemini3Google AI Mode5 | |
| 43–6 | Klaviyo | 34.3% | 5.0% | 29.6–38.9 | ChatGPT4Gemini4Google AI Mode4 |
| 53–7 | Adobe | 32.8% | 4.6% | 28.1–37.4 | ChatGPT3Gemini5Google AI Mode3 |
| 64–7 | Shopify | 27.5% | 4.0% | 23.1–31.9 | ChatGPT7Gemini6Google AI Mode6 |
| 75–8 | ActiveCampaign | 24.8% | 3.3% | 20.5–29.0 | ChatGPT9Gemini7Google AI Mode7 |
| 87–11 | Salesforce Marketing Cloud | 18.3% | 2.3% | 14.4–22.1 | ChatGPT6Gemini8Google AI Mode11 |
| 98–20 | Brevo | 14.5% | 1.9% | 11.0–18.0 | ChatGPT12Gemini9Google AI Mode16 |
| 108–20 | WooCommerce | 14.2% | 1.6% | 10.8–17.7 | Gemini10Google AI Mode10 |
| 118–20 | Braze | 13.3% | 2.0% | 9.9–16.6 | ChatGPT5Gemini11Google AI Mode8 |
| 129–20 | Omnisend | 11.0% | 1.4% | 7.9–14.1 | Gemini12Google AI Mode9 |
| 139–20 | Microsoft | 10.5% | 1.7% | 7.5–13.5 | ChatGPT10Gemini13Google AI Mode15 |
| 149–20 | Adobe Experience Cloud | 9.8% | 1.2% | 6.8–12.7 | Gemini14Google AI Mode13 |
| 159–20 | Mailchimp | 9.3% | 1.3% | 6.8–12.5 | ChatGPT14Gemini15Google AI Mode12 |
| 169–20 | Attentive | 9.0% | 1.7% | 6.6–12.2 | ChatGPT13Gemini16Google AI Mode17 |
| 179–20 | Zapier | 9.0% | 1.2% | 6.6–12.2 | Gemini17Google AI Mode14 |
| 189–20 | 6sense | 8.8% | 1.3% | 6.4–11.9 | ChatGPT16Gemini18Google AI Mode20 |
| 199–20 | Demandbase | 8.5% | 1.2% | 6.1–11.6 | ChatGPT17Gemini19Google AI Mode18 |
| 209–20 | Outreach | 8.3% | 1.7% | 5.9–11.4 | ChatGPT15Gemini20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 7 of 13 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| HubSpot | 1 | 1 | 1 | n/a | ChatGPTGeminiGoogle AI Mode |
| Salesforce | 2 | 2 | 2 | n/a | ChatGPTGeminiGoogle AI Mode |
| Adobe | 3 | 5 | 3 | n/a | ChatGPTGeminiGoogle AI Mode |
| Klaviyo | 4 | 4 | 4 | n/a | ChatGPTGeminiGoogle AI Mode |
| 8 | 3 | 5 | n/a | ChatGPTGeminiGoogle AI Mode | |
| Shopify | 7 | 6 | 6 | n/a | ChatGPTGeminiGoogle AI Mode |
| ActiveCampaign | 9 | 7 | 7 | n/a | ChatGPTGeminiGoogle AI Mode |
| Braze | 5 | – | 8 | n/a | ChatGPTGoogle AI Mode |
| Salesforce Marketing Cloud | 6 | 8 | – | n/a | ChatGPTGemini |
| WooCommerce | – | 10 | 10 | n/a | GeminiGoogle AI Mode |
| Brevo | – | 9 | – | n/a | Gemini |
| Omnisend | – | – | 9 | n/a | Google AI Mode |
| Microsoft | 10 | – | – | n/a | ChatGPT |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10 · n/a — the engine gave too few answers here to publish a ranking.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, marketing software, United States.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| hubspot.com | 5.5% | 0.4% | 1.3% | n/a |
| adobe.com | 4.1% | 1× | 1.0% | n/a |
| salesforce.com | 3.9% | 0.3% | 1.2% | n/a |
| youtube.com | 1× | 1× | 3.4% | n/a |
| braze.com | 2.9% | 0.9% | 1.5% | n/a |
| gartner.com | 1.8% | 1.4% | 2.9% | n/a |
| klaviyo.com | 2.8% | 1.1% | 2.4% | n/a |
| partnerstack.com | – | 2.6% | 1.7% | n/a |
| g2.com | 2.5% | 0.1% | 0.4% | n/a |
| thedigitalprojectmanager.com | <0.1% | 2.0% | – | n/a |
| insiderone.com | 0.1% | 1.7% | 0.7% | n/a |
| shopify.com | 1.7% | 0.1% | 0.5% | n/a |
04 · The questions we asked
400 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 6 |
| Use case | 209 |
| Audience | 20 |
| Selection criteria | 120 |
| Problem to solve | 45 |
By question type
Examples · General questions
“what are the best martech vendors in the US?”
“which martech vendors are best value for money in the US?”
Examples · Use case
“looking for martech vendors for building a welcome email sequence for new trial signups in the US, any recommendations?”
“which martech vendors have the best reputation for proving multi-touch pipeline attribution to the board in the US?”
Examples · Audience
“which martech vendors suit agency owners managing multiple client accounts best in the US?”
“which martech vendors are best for solo marketers at early-stage startups in the US?”
Examples · Selection criteria
“how do martech vendors compare on predictive repurchase timing in the US?”
“which martech vendors are best on real-time Shopify catalog and checkout sync in the US?”
Examples · Problem to solve
“I'm dealing with webinar attendee activity missing from CRM contact record timeline in the US. Which martech vendors should I look at?”
“I'm dealing with SMS and email platforms double counting ecommerce revenue attribution in the US. Which martech vendors should I look at?”
Source: Findrix research. 400 buyer questions by question type, marketing software, United States.
Neighbouring markets · Software
United States · Australia
Accounting & Personal Finance Software
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Field Service Management Software
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Open this market
Frequently asked questions
What does this Marketing Software AI Search report measure?
Which marketing software brands ChatGPT, Gemini and Google AI Mode name when buyers in the United States ask them for advice. We asked 400 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Marketing Software brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 7 of 13 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.