Which marketing software brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 35
- Questions
- 303
- Answers
- 3,627
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where Gemini names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | Klaviyo | 21.3% | 7.8% | 17.1–26.3 | ChatGPT1Gemini1Google AI Mode1Perplexity1 |
| 22–6 | Braze | 11.4% | 3.9% | 8.3–15.5 | ChatGPT2Gemini2Google AI Mode3Perplexity2 |
| 32–6 | HubSpot | 10.3% | 4.2% | 7.4–14.3 | ChatGPT3Gemini3Google AI Mode2Perplexity6 |
| 42–13 | Triple Whale | 6.4% | 1.5% | 4.1–9.7 | ChatGPT4Gemini4Google AI Mode5Perplexity5 |
| 52–13 | Northbeam | 6.3% | 1.5% | 4.1–9.6 | ChatGPT5Gemini5Google AI Mode6Perplexity4 |
| 62–16 | Yotpo | 6.1% | 2.4% | 3.9–9.3 | ChatGPT6Gemini6Google AI Mode4Perplexity7 |
| 74–20 | Birdeye | 4.0% | 1.3% | 2.3–6.8 | ChatGPT8Gemini7Google AI Mode10Perplexity8 |
| 84–20 | AppsFlyer | 3.9% | 1.1% | 2.2–6.7 | ChatGPT9Gemini8Google AI Mode7Perplexity16 |
| 94–20 | Hootsuite | 2.5% | 1.3% | 1.3–5.0 | ChatGPT18Gemini9Google AI Mode13 |
| 104–20 | Sprout Social | 2.5% | 1.4% | 1.3–5.0 | ChatGPT10Gemini10Google AI Mode8Perplexity9 |
| 114–20 | Tealium | 2.5% | 1.3% | 1.3–5.0 | ChatGPT7Gemini11Google AI Mode9Perplexity3 |
| 124–20 | OneSignal | 2.3% | 0.9% | 1.1–4.7 | Gemini12Google AI Mode11Perplexity10 |
| 134–20 | LoyaltyLion | 2.1% | 0.5% | 1.0–4.4 | ChatGPT13Gemini13Google AI Mode12 |
| 146–20 | Dynamic Yield | 1.8% | 0.4% | 0.8–4.0 | ChatGPT20Gemini14Google AI Mode19Perplexity13 |
| 156–20 | Nosto | 1.8% | 0.4% | 0.8–4.0 | ChatGPT17Gemini15Google AI Mode20Perplexity15 |
| 166–20 | Smile.io | 1.8% | 0.7% | 0.8–4.0 | ChatGPT12Gemini16Google AI Mode17Perplexity20 |
| 177–20 | CleverTap | 1.7% | 0.5% | 0.7–3.8 | ChatGPT15Gemini17Google AI Mode14Perplexity12 |
| 187–20 | Adobe Real-Time CDP | 1.7% | 0.5% | 0.7–3.8 | Gemini18Perplexity11 |
| 197–20 | Mailchimp | 1.7% | 1.0% | 0.7–3.8 | Gemini19 |
| 207–20 | VWO | 1.5% | 0.7% | 0.6–3.7 | ChatGPT19Gemini20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 8 of 12 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Klaviyo | 1 | 1 | 1 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| Braze | 2 | 2 | 3 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| HubSpot | 3 | 3 | 2 | 6 | ChatGPTGeminiGoogle AI ModePerplexity |
| Triple Whale | 4 | 4 | 5 | 5 | ChatGPTGeminiGoogle AI ModePerplexity |
| Northbeam | 5 | 5 | 6 | 4 | ChatGPTGeminiGoogle AI ModePerplexity |
| Yotpo | 6 | 6 | 4 | 7 | ChatGPTGeminiGoogle AI ModePerplexity |
| Birdeye | 8 | 7 | 10 | 8 | ChatGPTGeminiGoogle AI ModePerplexity |
| Sprout Social | 10 | 10 | 8 | 9 | ChatGPTGeminiGoogle AI ModePerplexity |
| Tealium | 7 | – | 9 | 3 | ChatGPTGoogle AI ModePerplexity |
| AppsFlyer | 9 | 8 | 7 | – | ChatGPTGeminiGoogle AI Mode |
| Hootsuite | – | 9 | – | – | Gemini |
| OneSignal | – | – | – | 10 | Perplexity |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, marketing software, Australia.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| youtube.com | 0.4% | 0.1% | 18.8% | – |
| google.com | 7.2% | 1.7% | 0.5% | 0.9% |
| klaviyo.com | 3.8% | 1.3% | 2.3% | 1.7% |
| braze.com | 3.7% | 1.2% | 2.2% | 1.7% |
| cdp.com | 0.5% | 3.0% | 2.4% | 1.0% |
| stackoverlap.app | – | 2.2% | – | – |
| improvado.io | 0.3% | 2.1% | 1× | 1.5% |
| oaic.gov.au | 2.1% | – | 0.3% | 0.2% |
| reddit.com | 0.1% | 2.1% | 0.2% | 0.2% |
| europa.eu | 2.0% | – | – | 0.3% |
| g2.com | 0.7% | 1.1% | 1.7% | 1.9% |
| twilio.com | 1.9% | <0.1% | 0.3% | 0.2% |
05 · The questions we asked
303 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
74% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 63 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“Which vendors in On-Site Personalization & CRO are best suited for high-growth ecommerce brands focused on Maximise repeat purchase and CLV as of latest information?”
“Can you recommend leading tools in Advertising & Paid Media Management that excel at Pricing/fee structure (% of spend vs flat) as of latest information?”
Examples · Problem-aware
“Our customer retention is dropping because we struggle with Unify customer data across channels. What strategies or systems can fix this as of latest information?”
“Our customer retention is dropping because we struggle with Optimise conversion rates across funnel. What strategies or systems can fix this as of latest information?”
Examples · Informational
“What are the industry standard benchmarks and best practices when implementing Marketing Analytics & Attribution as of latest information?”
“What are the core technical capabilities and standard workflows included in Review generation & collection tools as of latest information?”
Examples · Branded comparison
“LoyaltyLion vs Smile.io for Quick-to-launch, simple loyalty programs for SMBs vs. deep customizability, advanced tiers, and data analytics for growing brands as of latest information?”
“Northbeam vs Triple Whale for Shopify-centric first-party dashboarding, pixel attribution, and creative analytics vs. advanced multi-touch attribution and machine learning media mix modeling (MMM) as of latest information?”
Examples · Branded sentiment
“Is Tealium a good choice in customer data platform (cdp) as of latest information?”
“Is Yotpo a good choice in review & reputation management as of latest information?”
Source: Findrix research. 303 buyer questions by intent, marketing software, Australia.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 9 marketing software segments.
| Segment |
|---|
| Email & SMS Marketing Automation |
| Social Media & Influencer Marketing |
| Customer Data Platform (CDP) |
| Marketing Analytics & Attribution |
| On-Site Personalization & CRO |
| Advertising & Paid Media Management |
| Review & Reputation Management |
| Loyalty & Referral Management |
| Mobile App Engagement & Push Notifications |
9 segments
Examples · Email & SMS Marketing Automation
“Our customer retention is dropping because we struggle with Unify customer data across channels. What strategies or systems can fix this as of latest information?”
Examples · Social Media & Influencer Marketing
“Can you recommend leading tools in Social Media & Influencer Marketing that excel at Listening/monitoring sentiment accuracy as of latest information?”
Examples · Customer Data Platform (CDP)
“Is Tealium a good choice in customer data platform (cdp) as of latest information?”
Examples · Marketing Analytics & Attribution
“Northbeam vs Triple Whale for Shopify-centric first-party dashboarding, pixel attribution, and creative analytics vs. advanced multi-touch attribution and machine learning media mix modeling (MMM) as of latest information?”
Examples · On-Site Personalization & CRO
“Which vendors in On-Site Personalization & CRO are best suited for high-growth ecommerce brands focused on Maximise repeat purchase and CLV as of latest information?”
Examples · Advertising & Paid Media Management
“Can you recommend leading tools in Advertising & Paid Media Management that excel at Pricing/fee structure (% of spend vs flat) as of latest information?”
Examples · Review & Reputation Management
“Is Yotpo a good choice in review & reputation management as of latest information?”
Examples · Loyalty & Referral Management
“LoyaltyLion vs Smile.io for Quick-to-launch, simple loyalty programs for SMBs vs. deep customizability, advanced tiers, and data analytics for growing brands as of latest information?”
Examples · Mobile App Engagement & Push Notifications
“CleverTap vs OneSignal for Simple free push tier vs richer segmentation and analytics for growth teams as of latest information?”
Source: Findrix research. 9 product segments covered by the question set, marketing software, Australia.
Neighbouring markets · Software
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Field Service Management Software
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HR & Payroll Software
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Frequently asked questions
What does this Marketing Software AI Search report measure?
Which marketing software brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in Australia ask them for advice. We asked 303 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Marketing Software brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 8 of 12 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of Marketing Software questions are included?
Questions real buyers ask across 9 product segments, from problem-aware to solution-aware, informational and branded ones. 74% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.