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ItalianoWhich marketing software brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 362
- Questions
- 400
- Answers
- 1,200
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of Google AI Mode’s answers in this market that name the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–2 | HubSpot | 66.0% | 9.0% | 61.3–70.7 | ChatGPT2Gemini1Google AI Mode1 |
| 21–2 | Salesforce | 65.5% | 9.1% | 60.8–70.2 | ChatGPT1Gemini2Google AI Mode2 |
| 33–6 | Klaviyo | 42.5% | 5.6% | 37.6–47.4 | ChatGPT5Gemini3Google AI Mode3 |
| 43–6 | Adobe | 41.8% | 6.0% | 36.9–46.6 | ChatGPT3Gemini4Google AI Mode4 |
| 53–6 | ActiveCampaign | 34.0% | 4.6% | 29.3–38.7 | ChatGPT7Gemini6Google AI Mode5 |
| 63–6 | Shopify | 33.8% | 4.2% | 29.1–38.4 | ChatGPT6Gemini5Google AI Mode6 |
| 77–10 | Salesforce Marketing Cloud | 21.5% | 2.6% | 17.5–25.5 | ChatGPT4Gemini8Google AI Mode7 |
| 87–11 | 20.0% | 2.1% | 16.1–23.9 | ChatGPT10Gemini7Google AI Mode8 | |
| 97–12 | Braze | 18.5% | 2.7% | 14.7–22.3 | ChatGPT8Gemini10Google AI Mode9 |
| 107–15 | Mailchimp | 14.2% | 1.8% | 10.8–17.7 | ChatGPT14Gemini15Google AI Mode10 |
| 118–15 | Microsoft | 14.0% | 1.8% | 10.6–17.4 | ChatGPT12Gemini11Google AI Mode11 |
| 129–20 | Meta | 12.0% | 1.1% | 8.8–15.2 | ChatGPT20Gemini9Google AI Mode12 |
| 1310–20 | Adobe Experience Cloud | 11.0% | 1.4% | 7.9–14.1 | ChatGPT17Gemini12Google AI Mode13 |
| 1410–20 | Brevo | 9.5% | 1.3% | 6.6–12.4 | ChatGPT11Gemini14Google AI Mode14 |
| 1510–20 | Google Ads | 8.0% | 0.7% | 5.7–11.1 | ChatGPT15Gemini13Google AI Mode15 |
| 1612–20 | Adobe Marketo Engage | 7.5% | 0.8% | 5.3–10.5 | ChatGPT9Gemini18Google AI Mode16 |
| 1712–20 | Omnisend | 7.2% | 1.0% | 5.1–10.2 | Google AI Mode17 |
| 1812–20 | Tealium | 6.3% | 0.8% | 4.3–9.1 | ChatGPT19Gemini16Google AI Mode18 |
| 1912–20 | GoHighLevel | 6.0% | 1.0% | 4.1–8.8 | Gemini19Google AI Mode19 |
| 2012–20 | 6.0% | 0.5% | 4.1–8.8 | ChatGPT18Gemini17Google AI Mode20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 9 of 12 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | In top 10 of |
|---|---|---|---|---|
| HubSpot | 2 | 1 | 1 | ChatGPTGeminiGoogle AI Mode |
| Salesforce | 1 | 2 | 2 | ChatGPTGeminiGoogle AI Mode |
| Adobe | 3 | 4 | 4 | ChatGPTGeminiGoogle AI Mode |
| Klaviyo | 5 | 3 | 3 | ChatGPTGeminiGoogle AI Mode |
| Shopify | 6 | 5 | 6 | ChatGPTGeminiGoogle AI Mode |
| ActiveCampaign | 7 | 6 | 5 | ChatGPTGeminiGoogle AI Mode |
| Salesforce Marketing Cloud | 4 | 8 | 7 | ChatGPTGeminiGoogle AI Mode |
| 10 | 7 | 8 | ChatGPTGeminiGoogle AI Mode | |
| Braze | 8 | 10 | 9 | ChatGPTGeminiGoogle AI Mode |
| Adobe Marketo Engage | 9 | – | – | ChatGPT |
| Meta | – | 9 | – | Gemini |
| Mailchimp | – | – | 10 | Google AI Mode |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, marketing software, Australia.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| salesforce.com | 6.7% | 0.2% | 3.5% |
| adobe.com | 4.8% | 0.2% | 2.0% |
| hubspot.com | 4.6% | 0.1% | 2.2% |
| flux.agency | 0.1% | 4.1% | 1.0% |
| klaviyo.com | 3.6% | 0.4% | 4.1% |
| braze.com | 3.0% | 1.1% | 1.7% |
| nexiiom.com | 0.7% | 3.0% | 0.4% |
| swiftdigital.com.au | 0.2% | 2.7% | 2.3% |
| acma.gov.au | 2.4% | 0.1% | 1.0% |
| empireone.com.au | – | 2.1% | 0.2% |
| pcmag.com | – | 2.1% | 1.2% |
| gartner.com | 0.7% | 1.7% | 2.0% |
04 · The questions we asked
400 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 6 |
| Use case | 209 |
| Audience | 20 |
| Selection criteria | 120 |
| Problem to solve | 45 |
By question type
Examples · General questions
“what are the best martech vendors in Australia?”
“which martech vendors are best value for money in Australia?”
Examples · Use case
“looking for martech vendors for shifting to account-based marketing for enterprise deals in Australia, any recommendations?”
“which martech vendors have the best reputation for presenting first quarterly ROI numbers to the board in Australia?”
Examples · Audience
“which martech vendors are best for heads of Marketing at mid-sized B2B companies in Australia?”
“which martech vendors are most popular with e-commerce managers at high-growth direct-to-consumer brands in Australia?”
Examples · Selection criteria
“which martech vendors are best on unlimited sub-accounts on a fixed agency tier in Australia?”
“what are the top-rated martech vendors for ease of use for single-person teams in Australia?”
Examples · Problem to solve
“automatically sync contacts between Mailchimp and a spreadsheet tracker. which martech vendors can help in Australia?”
“track lead source from landing page to sale. which martech vendors can help in Australia?”
Source: Findrix research. 400 buyer questions by question type, marketing software, Australia.
05 · Buyer personas
Who the questions are for
Select a persona to see example questions from this market.
By persona
Examples · Solo Marketers at Aussie SMBs
“which martech vendors have the best reputation for presenting first quarterly ROI numbers to the board in Australia?”
“what are the top-rated martech vendors for ease of use for single-person teams in Australia?”
“automatically sync contacts between Mailchimp and a spreadsheet tracker. which martech vendors can help in Australia?”
Examples · Australian Digital Agency Founders
“which martech vendors are best on unlimited sub-accounts on a fixed agency tier in Australia?”
Examples · E-Commerce Managers at Fast-Growing Retailers
“which martech vendors are most popular with e-commerce managers at high-growth direct-to-consumer brands in Australia?”
Examples · Heads of Marketing at Mid-Market B2B Companies
“which martech vendors are best for heads of Marketing at mid-sized B2B companies in Australia?”
“looking for martech vendors for shifting to account-based marketing for enterprise deals in Australia, any recommendations?”
Examples · No persona assigned
“what are the best martech vendors in Australia?”
“which martech vendors are best value for money in Australia?”
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Frequently asked questions
What does this Marketing Software AI Search report measure?
Which marketing software brands ChatGPT, Gemini and Google AI Mode name when buyers in Australia ask them for advice. We asked 400 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of an engine’s answers to this market’s buyer questions that name the brand. A 10% mention rate means the brand came up in about one answer in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Marketing Software brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 9 of 12 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.