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ItalianoWhich accounting & personal finance software brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini and Google AI Mode
- Brands
- 70
- Questions
- 400
- Answers
- 1,200
- AI engines
- 3
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where Google AI Mode names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11 | Xero | 98.8% | 27.4% | 97.1–99.5 | ChatGPT1Gemini1Google AI Mode1 |
| 22 | MYOB | 90.3% | 24.5% | 87.3–93.2 | ChatGPT2Gemini2Google AI Mode2 |
| 33–5 | NetSuite | 24.8% | 4.5% | 20.5–29.0 | ChatGPT4Gemini4Google AI Mode3 |
| 43–6 | Oracle | 23.8% | 4.3% | 19.6–27.9 | ChatGPT5Gemini5Google AI Mode4 |
| 53–6 | Reckon | 21.0% | 4.9% | 17.0–25.0 | ChatGPT3Gemini3Google AI Mode5 |
| 64–8 | Sage | 16.5% | 2.8% | 12.8–20.2 | ChatGPT6Gemini6Google AI Mode6 |
| 76–10 | Xero Practice Manager | 11.8% | 2.0% | 8.6–14.9 | ChatGPT14Gemini8Google AI Mode7 |
| 86–14 | Zoho Books | 10.3% | 2.5% | 7.3–13.2 | ChatGPT8Gemini10Google AI Mode8 |
| 97–20 | Employment Hero | 8.5% | 1.9% | 6.1–11.6 | ChatGPT9Gemini7Google AI Mode9 |
| 107–20 | Cin7 | 8.0% | 1.7% | 5.7–11.1 | ChatGPT11Gemini9Google AI Mode10 |
| 118–20 | Hnry | 5.3% | 1.1% | 3.5–7.9 | Google AI Mode11 |
| 128–20 | Microsoft Dynamics 365 | 5.3% | 0.8% | 3.5–7.9 | ChatGPT7Gemini12Google AI Mode12 |
| 138–20 | Cin7 Core | 5.0% | 1.0% | 3.3–7.6 | ChatGPT13Gemini16Google AI Mode13 |
| 148–20 | Dext | 4.8% | 1.1% | 3.1–7.3 | ChatGPT16Gemini14Google AI Mode14 |
| 159–20 | Hubdoc | 4.5% | 1.0% | 2.9–7.0 | ChatGPT20Gemini13Google AI Mode15 |
| 169–20 | Karbon | 4.5% | 0.7% | 2.9–7.0 | Gemini11Google AI Mode16 |
| 179–20 | Fathom | 4.3% | 0.6% | 2.7–6.7 | ChatGPT19Gemini15Google AI Mode17 |
| 189–20 | Intuit QuickBooks | 4.3% | 1.0% | 2.7–6.7 | ChatGPT15Gemini20Google AI Mode18 |
| 199–20 | CCH iFirm | 4.0% | 0.7% | 2.5–6.4 | Google AI Mode19 |
| 209–20 | Deputy | 3.8% | 0.7% | 2.3–6.1 | ChatGPT17Gemini18Google AI Mode20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 8 of 12 brands rank in the top 10 of all 3 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Xero | 1 | 1 | 1 | n/a | ChatGPTGeminiGoogle AI Mode |
| MYOB | 2 | 2 | 2 | n/a | ChatGPTGeminiGoogle AI Mode |
| Reckon | 3 | 3 | 5 | n/a | ChatGPTGeminiGoogle AI Mode |
| NetSuite | 4 | 4 | 3 | n/a | ChatGPTGeminiGoogle AI Mode |
| Oracle | 5 | 5 | 4 | n/a | ChatGPTGeminiGoogle AI Mode |
| Sage | 6 | 6 | 6 | n/a | ChatGPTGeminiGoogle AI Mode |
| Employment Hero | 9 | 7 | 9 | n/a | ChatGPTGeminiGoogle AI Mode |
| Zoho Books | 8 | 10 | 8 | n/a | ChatGPTGeminiGoogle AI Mode |
| Xero Practice Manager | – | 8 | 7 | n/a | GeminiGoogle AI Mode |
| Cin7 | – | 9 | 10 | n/a | GeminiGoogle AI Mode |
| Microsoft Dynamics 365 | 7 | – | – | n/a | ChatGPT |
| SAP | 10 | – | – | n/a | ChatGPT |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10 · n/a — the engine gave too few answers here to publish a ranking.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, accounting & personal finance software, Australia.
03 · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| xero.com | 14.1% | 8.7% | 14.5% | n/a |
| myob.com | 12.9% | 4.9% | 7.5% | n/a |
| waogroup.com.au | 0.1% | 9.9% | 1.4% | n/a |
| intuit.com | 6.2% | 2.1% | 3.8% | n/a |
| letsweel.com | 1× | 4.8% | 0.5% | n/a |
| ato.gov.au | 4.3% | 0.7% | 3.0% | n/a |
| scalesuite.com.au | <0.1% | 2.5% | 3.7% | n/a |
| reckon.com | 3.6% | 0.8% | 0.9% | n/a |
| freemycloud.com.au | 0.7% | 3.3% | 3.2% | n/a |
| finmarksolutions.com.au | <0.1% | 2.9% | 0.5% | n/a |
| stackpick.com.au | 1.4% | 2.9% | 0.5% | n/a |
| reddit.com | 2.7% | – | 0.5% | n/a |
04 · The questions we asked
400 buyer questions, each
asked once per engine
General requests and requests with a specific use case, audience, selection criterion or problem.
| Question type | Questions |
|---|---|
| General questions | 6 |
| Use case | 209 |
| Audience | 20 |
| Selection criteria | 120 |
| Problem to solve | 45 |
By question type
Examples · General questions
“what are the best accounting software vendors in Australia?”
“which accounting software vendors are best value for money in Australia?”
Examples · Use case
“what are the best accounting software vendors for managing multi-year capital expenditure projects with strict audit compliance in Australia?”
“which accounting software vendors specialise in moving a paper-heavy compliance practice into standard cloud accounting in Australia?”
Examples · Audience
“which accounting software vendors are best for sole traders and independent contractors in Australia?”
“which accounting software vendors are best for public practice accountants and BAS agents managing client portfolios in Australia?”
Examples · Selection criteria
“how do accounting software vendors compare on low monthly starter subscription cost in Australia?”
“which accounting software vendors are best on advanced management reporting with real-time business intelligence export in Australia?”
Examples · Problem to solve
“I'm dealing with landed cost inventory integration ecommerce accounting in Australia. Which accounting software vendors should I look at?”
“I'm dealing with automated client document collection portal accountant software in Australia. Which accounting software vendors should I look at?”
Source: Findrix research. 400 buyer questions by question type, accounting & personal finance software, Australia.
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Frequently asked questions
What does this Accounting & Personal Finance Software AI Search report measure?
Which accounting & personal finance software brands ChatGPT, Gemini and Google AI Mode name when buyers in Australia ask them for advice. We asked 400 buyer questions, each once to each engine, and counted how often every brand appears and which websites the engines cite. Measured Oct 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top Accounting & Personal Finance Software brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 8 of 12 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question once to each engine and report a 95% range instead of a single answer.