Which HR & payroll software brands
AI recommends in Australia
Brands ranked by mention rate on ChatGPT, Gemini, Google AI Mode and Perplexity
- Brands
- 43
- Questions
- 346
- Answers
- 4,152
- AI engines
- 4
01 · Brand leader
Top 10 brands by mention rate
No single brand runs away with the category.
Several brands compete for the top places.
| # | Brand | Mention rate Share of questions where Google AI Mode names the brand | Share of voice The brand’s share of all brand mentions in the engine’s answers | 95% range The interval the true mention rate most likely falls in | In top 20 of The brand’s place inside each engine’s own top 20 |
|---|---|---|---|---|---|
| 11–4 | Employment Hero | 23.2% | 7.7% | 19.1–27.9 | ChatGPT1Gemini1Google AI Mode1Perplexity7 |
| 21–4 | Rippling | 23.0% | 7.6% | 18.9–27.7 | ChatGPT9Gemini3Google AI Mode2Perplexity1 |
| 31–5 | Workday | 21.0% | 7.9% | 17.0–25.6 | ChatGPT2Gemini2Google AI Mode3Perplexity2 |
| 41–5 | Xero | 19.0% | 5.8% | 15.2–23.4 | ChatGPT3Gemini4Google AI Mode4Perplexity8 |
| 53–7 | BambooHR | 13.8% | 5.3% | 10.5–17.8 | ChatGPT8Gemini5Google AI Mode5Perplexity3 |
| 65–8 | MYOB | 11.1% | 4.1% | 8.2–14.8 | ChatGPT4Gemini6Google AI Mode6Perplexity10 |
| 75–18 | Deputy | 7.5% | 2.5% | 5.2–10.8 | ChatGPT6Gemini13Google AI Mode7Perplexity16 |
| 86–20 | ELMO Software | 6.7% | 2.9% | 4.5–9.9 | ChatGPT10Gemini9Google AI Mode8Perplexity15 |
| 97–20 | SAP SuccessFactors | 5.1% | 1.8% | 3.2–8.0 | ChatGPT12Gemini15Google AI Mode9Perplexity5 |
| 107–20 | Culture Amp | 4.7% | 1.8% | 2.9–7.5 | ChatGPT15Gemini12Google AI Mode10 |
| 117–20 | Lattice | 4.6% | 1.7% | 2.9–7.4 | ChatGPT14Gemini8Google AI Mode11Perplexity13 |
| 127–20 | 15Five | 4.3% | 1.5% | 2.6–7.0 | ChatGPT17Gemini17Google AI Mode12Perplexity19 |
| 137–20 | Greenhouse | 3.9% | 1.9% | 2.4–6.6 | ChatGPT18Gemini10Google AI Mode13Perplexity11 |
| 147–20 | HiBob | 3.9% | 1.7% | 2.3–6.4 | ChatGPT11Gemini7Google AI Mode14Perplexity9 |
| 157–20 | ADP | 3.7% | 1.7% | 2.1–6.2 | ChatGPT5Gemini11Google AI Mode15Perplexity4 |
| 167–20 | Tanda | 3.1% | 1.1% | 1.7–5.5 | ChatGPT13Gemini16Google AI Mode16 |
| 177–20 | Lever | 3.0% | 1.9% | 1.6–5.4 | ChatGPT16Gemini14Google AI Mode17Perplexity12 |
| 187–20 | SafetyCulture | 3.0% | 2.0% | 1.6–5.4 | ChatGPT19Gemini18Google AI Mode18Perplexity18 |
| 198–20 | PayScale | 2.8% | 1.2% | 1.5–5.1 | Gemini19Google AI Mode19Perplexity14 |
| 208–20 | myosh | 2.6% | 1.7% | 1.4–4.9 | Google AI Mode20 |
02 · Engine consensus
Where each brand ranks
inside every engine’s top 10
There is no single AI top 10.
Only 6 of 15 brands rank in the top 10 of all 4 engines.
| Brand | ChatGPT | Gemini | Google AI Mode | Perplexity | In top 10 of |
|---|---|---|---|---|---|
| Workday | 2 | 2 | 3 | 2 | ChatGPTGeminiGoogle AI ModePerplexity |
| Employment Hero | 1 | 1 | 1 | 7 | ChatGPTGeminiGoogle AI ModePerplexity |
| Rippling | 9 | 3 | 2 | 1 | ChatGPTGeminiGoogle AI ModePerplexity |
| Xero | 3 | 4 | 4 | 8 | ChatGPTGeminiGoogle AI ModePerplexity |
| BambooHR | 8 | 5 | 5 | 3 | ChatGPTGeminiGoogle AI ModePerplexity |
| MYOB | 4 | 6 | 6 | 10 | ChatGPTGeminiGoogle AI ModePerplexity |
| ELMO Software | 10 | 9 | 8 | – | ChatGPTGeminiGoogle AI Mode |
| ADP | 5 | – | – | 4 | ChatGPTPerplexity |
| Deputy | 6 | – | 7 | – | ChatGPTGoogle AI Mode |
| UKG | 7 | – | – | 6 | ChatGPTPerplexity |
| SAP SuccessFactors | – | – | 9 | 5 | Google AI ModePerplexity |
| HiBob | – | 7 | – | 9 | GeminiPerplexity |
| Lattice | – | 8 | – | – | Gemini |
| Greenhouse | – | 10 | – | – | Gemini |
| Culture Amp | – | – | 10 | – | Google AI Mode |
Rank inside each engine’s own top 10 · a dash means the brand is not in that engine’s top 10.
The rest depend on which engine the buyer opens — so a rank from a single engine is not a market position.
Source: Findrix's research. Where each brand ranks inside every engine's top 10, HR & payroll software, Australia.
04b · Most cited domains
Which sites each engine cites, and
how much of its answers they carry
| Domain | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| youtube.com | 0.2% | 0.3% | 10.5% | – |
| fairwork.gov.au | 7.3% | 1.0% | 4.0% | 0.9% |
| employmenthero.com | 5.7% | 0.9% | 4.0% | 1.2% |
| peoplemanagingpeople.com | 0.1% | 1.2% | 1× | 5.6% |
| g2.com | 4.5% | 0.3% | 0.9% | 3.1% |
| google.com | <0.1% | 4.2% | 0.1% | – |
| ato.gov.au | 4.0% | 0.5% | 2.8% | 1.2% |
| workday.com | 2.7% | 0.2% | 0.8% | 0.1% |
| rippling.com | 1.8% | 1.1% | 2.1% | 2.2% |
| rosterelf.com | 0.5% | 2.1% | 2.2% | 0.1% |
| deputy.com | 2.1% | 0.2% | 0.8% | 0.2% |
| myob.com | 2.0% | 0.2% | 0.6% | <0.1% |
05 · The questions we asked
346 buyer questions, each
asked three times per engine
This isn’t a branded-prompt study.
77% of questions are problem- or solution-aware.
| Intent | Questions |
|---|---|
| Solution-aware | 160 |
| Problem-aware | 106 |
| Informational | 40 |
| Branded comparison | 24 |
| Branded sentiment | 16 |
By intent
Examples · Solution-aware
“What software platforms specialize in Probation and performance improvement tracking for mid-market Australian companies as of latest information?”
“What software platforms specialize in Managed/outsourced payroll bureaus for mid-market Australian companies as of latest information?”
Examples · Problem-aware
“What steps should we take if our spreadsheets are failing to manage Employee database and self-service portals accurately as of latest information?”
“What steps should we take if our spreadsheets are failing to manage Digital new starter forms (TFN declaration, super choice) accurately as of latest information?”
Examples · Informational
“Can you explain the key compliance requirements for Paperless Digital Onboarding under Australian workplace laws as of latest information?”
“How does modern Benefits Administration software help organizations streamline administrative workloads and maintain records as of latest information?”
Examples · Branded comparison
“Culture Amp vs Officevibe for Deep annual and pulse analytics with industry benchmarking vs lightweight, automated weekly team pulse check-ins. as of latest information?”
“Greenhouse vs Lever for Structured interviewing and hiring pipeline data analytics vs built-in candidate relationship management (CRM) and nurture campaigns. as of latest information?”
Examples · Branded sentiment
“Is Lattice a good choice in performance management as of latest information?”
“Is Maxxia a good choice in benefits administration as of latest information?”
Source: Findrix research. 346 buyer questions by intent, HR & payroll software, Australia.
05b · By product type
Which product segments
the questions cover
The study doesn’t hinge on one product category.
Questions span 12 HR & payroll software segments.
| Segment |
|---|
| Core HRIS/HR Records |
| Payroll |
| Compensation Planning |
| Learning & Development |
| Performance Management |
| Talent Acquisition & Onboarding |
| Time & Attendance / Workforce Management |
| Benefits Administration |
| Onboarding |
| Recruiting/ATS |
| Workplace Health & Safety (WHS) |
| Employee Engagement/Surveys |
12 segments
Examples · Core HRIS/HR Records
“ELMO Software vs Employment Hero for Australian and New Zealand mid-market suitability, integrated payroll and award compliance, speed of deployment, and platform user experience. as of latest information?”
Examples · Payroll
“What software platforms specialize in Managed/outsourced payroll bureaus for mid-market Australian companies as of latest information?”
Examples · Compensation Planning
“Mercer vs Workday for Consulting-backed compensation benchmarking versus integrated HCM compensation planning tools as of latest information?”
Examples · Learning & Development
“Go1 vs LearnUpon for Content marketplace breadth versus dedicated LMS platform control and customization as of latest information?”
Examples · Performance Management
“What software platforms specialize in Probation and performance improvement tracking for mid-market Australian companies as of latest information?”
Examples · Talent Acquisition & Onboarding
“What software platforms specialize in Background Verification & Right-to-Work (VEVO) Screening for mid-market Australian companies as of latest information?”
Examples · Time & Attendance / Workforce Management
“What are the pros and cons of adopting dedicated Leave management (annual, personal, long service leave) versus handling workflows manually as of latest information?”
Examples · Benefits Administration
“Is Maxxia a good choice in benefits administration as of latest information?”
Examples · Onboarding
“ELMO Software vs Employment Hero for Bundled onboarding-as-part-of-HRIS convenience and pricing for SMEs as of latest information?”
Examples · Recruiting/ATS
“Greenhouse vs Lever for Structured interviewing and hiring pipeline data analytics vs built-in candidate relationship management (CRM) and nurture campaigns. as of latest information?”
Examples · Workplace Health & Safety (WHS)
“Is Cority a good choice in workplace health & safety (whs) as of latest information?”
Examples · Employee Engagement/Surveys
“Culture Amp vs Officevibe for Deep annual and pulse analytics with industry benchmarking vs lightweight, automated weekly team pulse check-ins. as of latest information?”
Source: Findrix research. 12 product segments covered by the question set, HR & payroll software, Australia.
Neighbouring markets · Software
United States · Australia
Field Service Management Software
Google AI Mode leader simPRO · 39.3% · 20 brands measured
Open this marketAustralia
Marketing Software
Google AI Mode leader Klaviyo · 20.9% · 35 brands measured
Open this market
Frequently asked questions
What does this HR & Payroll Software AI Search report measure?
Which HR & payroll software brands ChatGPT, Gemini, Google AI Mode and Perplexity name when buyers in Australia ask them for advice. We asked 346 buyer questions, each three times to each engine, and counted how often every brand appears and which websites the engines cite. Measured Sep 2026.
What does “mention rate” mean?
The share of questions where an engine names the brand in its answer. A 10% mention rate means the brand came up in about one question in ten. Every rate carries a 95% range: the interval the true value most likely falls in.
How are the top HR & Payroll Software brands ranked?
By mention rate, separately for each engine — pick the engine above the table. When two brands’ 95% ranges overlap, their order is not really different — tick “Only distinguishable places” to see the ranks the data can actually separate.
Why does a brand rank differently across AI engines?
Each engine retrieves from different sources and weighs them differently, so the brands it knows best differ too. Only 6 of 15 brands make the top 10 of every engine here; the rest depend on which engine the buyer opens.
What counts as a citation?
A link or source an engine shows alongside its answer. We record every cited domain, whether it appears inline or in the source list.
Why can AI mention a brand without citing its website?
Engines learn brand names from reviews, expert sites, retailers and forums, then cite those sources rather than the brand’s own pages. A brand can be named often while its own site is rarely among the sources.
What does “share of citations” mean?
Of all the citations one engine gave across our questions, the share that went to a given domain. The shares of one engine add up to 100%.
What types of HR & Payroll Software questions are included?
Questions real buyers ask across 12 product segments, from problem-aware to solution-aware, informational and branded ones. 77% are problem- or solution-aware; this is not a branded-prompt study.
Will I get the same answers if I ask these questions myself?
Not word for word. AI answers vary between runs, accounts and locations, which is why we ask every question three times per engine and report a 95% range instead of a single answer.