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ItalianoHome Services in AI answers,
United States
See which brands AI recommends across home services markets, who shows up
across categories, and which sources shape those recommendations.
- Markets
- 7
- Top-20 brands
- 208
- AI answers
- 8,400
- AI engines
- 3
01 · Market landscape
How does AI visibility differ
across Home Services markets?
See which brands lead each Home Services market on Google AI Mode and how many brands it ranks.
| # | Market | Most named brand | Leader’s mention rate | Brands | Open |
|---|---|---|---|---|---|
| 1 | Pest Control & Wildlife Removal Services | Terminix | 162 | ||
| 2 | Plumbing Services | Roto-Rooter | 240 | ||
| 3 | Heating & Air Conditioning | Carrier | 149 | ||
| 4 | Roofing | GAF | 282 | ||
| 5 | Solar & Battery Installation | Sunrun | 196 | ||
| 6 | Pool & Spa Services | America's Swimming Pool Company | 367 | ||
| 7 | Electrical Services | Mr. Electric | 346 |
02 · Competitive landscape
Which brands show up across Home Services markets?
See which brands make Google AI Mode’s top 20 in more than one Home Services market, and where their visibility is strongest.
| # | Brand | Markets in top 20 | Pest Control & Wildlife Removal Services | Plumbing Services | Heating & Air Conditioning | Roofing | Solar & Battery Installation | Pool & Spa Services | Electrical Services |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Rheem | 2/7 | Not in top 20 | 5.5% | 20.8% | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 |
| 2 | ARS/Rescue Rooter | 2/7 | Not in top 20 | 15.3% | 9.0% | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 |
| 3 | Aire Serv | 2/7 | Not in top 20 | 1.5% | 14.0% | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 |
| 4 | American Leak Detection | 2/7 | Not in top 20 | 2.5% | Not in top 20 | Not in top 20 | Not in top 20 | 3.5% | Not in top 20 |
| 5 | Horizon Services | 2/7 | Not in top 20 | 1.8% | 2.0% | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 |
| 6 | Terminix | 1/7 | 92.8% | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 |
| 7 | Orkin | 1/7 | 91.5% | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 |
| 8 | Roto-Rooter | 1/7 | Not in top 20 | 79.5% | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 |
| 9 | Carrier | 1/7 | Not in top 20 | Not in top 20 | 61.3% | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 |
| 10 | Trane | 1/7 | Not in top 20 | Not in top 20 | 58.0% | Not in top 20 | Not in top 20 | Not in top 20 | Not in top 20 |
03 · Sources
Who shapes Home Services recommendations?
The domains Google AI Mode cites most often across Home Services markets.
Frequently asked questions
What does the Findrix Home Services report measure?
Which brands ChatGPT, Gemini and Google AI Mode name when buyers in the United States ask for home services recommendations, and which sites those engines cite. It covers 7 Home Services markets, each measured on its own set of buyer questions in Oct 2026.
Which markets are included in the Home Services dataset?
7 United States markets: electrical services, heating & air conditioning, pest control & wildlife removal services, plumbing services, pool & spa services, roofing and solar & battery installation. Each has its own questions, brands and ranking.
What does “mention rate” mean?
The share of an engine’s answers to a market’s buyer questions that name the brand. Each question is asked once to each engine. Every rate carries a 95% range: when the ranges of two brands overlap, their ranks are not really different.
Why are rates shown for one engine at a time?
Each engine answers a different number of questions with its own sources, so its rates have their own denominator. Adding them up would compare unlike numbers — pick an engine to see its view of every market.
Why is a brand’s cell empty in a market?
The table shows each engine’s published top 20 per market. An empty cell means the brand is not in that top 20 — it may still be named, just less often than the brands above it.
Can I compare mention rates across different markets?
Only with care. Every market has its own question set and its own number of competing brands, so a lower rate in a crowded market can be a stronger position than a higher rate in a concentrated one. Compare brands within a market; across markets, compare places, not rates.
Where do the questions in this dataset come from?
From the way people actually shop each category: recommendation, comparison and problem-first questions, 400 per market. The set is fixed for a measurement, so every brand in a market is judged on the same questions.
How often is the data updated?
Every market is a dated measurement — the Home Services figures on this page were collected in Oct 2026. We re-measure markets and add new ones over time; the date on the page always tells you which run you are looking at.
How can I find my brand in the Home Services report?
Type your full brand name into the search at the top of this page — it is an exact match across every brand in our published top 20s. Not there yet? Start a free trial and we will measure your brand in your own market.